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</html>";s:4:"text";s:22609:"It's important to thank users for nice comments and engage by answering questions. Also, use the image-oriented Pinterest, Perry said. ... Tweet new ideas ⦠So hereâs 21 ideas for social media content to help you shake things up. Mix things up and show your company's personality. You will never run out of ideas, or content, since you can choose from thousands of ready made content just waiting for you to drop your logo on it and make it your own. Do use social media to get other people to talk about you," said Andy Bernstein, president and founder of, Bill Napier, managing partner of Napier Marketing Group and creator of, Free Marketing Analysis - No Strings-No Sales Pitch, How Social Media is Changing Brand Building & Retail, Brick & Mortar Retail Touch Points Exposed, The Secret to a Good Mobile Website for Retailers, U.S. [INFOGRAPHIC], 120 Awesome Marketing Charts, Graphs and Statistics, What It Costs A Business To Do Social Marketing, More Shoppers Reach for Mobile to Browse, Buy, Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks, How Shoppers Use Smartphones to Save Money. Optimize your advertising budget, increase visibility, connect socially, improve your furniture ⦠Post likeable images and shareable videos that are relevant to your brand. A picture paints a thousand words, particularly on social media. People use Facebook and Twitter differently and for different reasons, so tailoring content is key. Faceboo⦠Scott Perry, director of online marketing for San Diego-based Jerome's, started with, "Do have a plan," and "Use video in Facebook posts and other social media because video is very engaging." Reaching the right customers at the right time is one of those social media marketing ideas ⦠Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events.Some retailers worry that marketing ⦠Click the image to read the original article. One way to do this is to include three pieces of social media content that are helpful or entertaining for every promo post. "This is the furniture customer. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas. Almost any type of contest can be modified to fit any social media platform. Furniture retailers can tap into social networks to share content strategically. Whether you sell custom-made furniture or represent several brands, advertising plays a crucial role in convincing prospects to buy ⦠demographic sweet spot for social media." Content marketing is a big marketing strategy for brands everywhere - and social media is a great outlet to share your content. Now, save this post so you never run out of ideas again! Social media marketing needs to be useful for prospective customers. Running print campaigns. For instance, post a blog containing furniture combinations and interior design ⦠HIGH POINT — Furniture stores today can't afford to ignore the Internet nor deny the ever-growing importance of social media as the consumer's go-to tool for inspiration, reviews, communication and shopping. How do you combine the social and the in-store part of the shopping? Create a Comprehensive Marketing Strategy. Addressing negative comments quickly might be even more important than thanking people for the positive ones. I know that sounds harsh but hereâs the thing⦠People need a good reason to engage with your posts or read your blog content. Much like window shopping, the goal is to entice the social shopper without overwhelming him or her. INFOGRAPHIC - Do men and women shop differently online? 17. • Think outside the box. 70 Killer Content Ideas To Post On Social Media⦠Facebook, Twitter, Instagram, and LinkedIn all support advertisements that allow retailers to market to consumers. If they leave the store ⦠These best practices are key to revitalizing furniture retailers' social media strategies. People also appreciate videos, and you can use them in strategic ways. No matter what platforms your brand uses, you can come up with promotion and marketing ideas to appeal to your target audience. Why not make an online video with decorating tips featuring your storeâs furniture and share it on social media? Below weâve broken down 20 social media ideas for brands both big and small. This technique has its advantages since ads can be personalized based on statistics and customers’ specific interests and needs. In a digital world where more shopping is being done online, how do furniture retailers compete? Prepare a handout for customers. Scott Perry, director of online marketing for San Diego-based, Kady Anderson, marketing coordinator for the two-store, "Don't use social media to talk. Furniture retailers can tap into social networks to share content strategically. No use, publication or reuse is permitted without express written authorization. Social media marketing is all about building a relationship between your company and ⦠Get on Social Media. Posting images of workplace culture, company events, and loyal fans is a great start. If you have a marquis, make sure it is updated to reflect current store events and promotions. Here are 25 different social media campaign ideas ⦠to analytics; watch what gets likes, comments, etc. Visuals make it easier for potential customers to identify with content. Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.. Local business owners know digital marketing is critical. Best Social Media Marketing Ideas. Newspaper Revenues Hit 50-Year Low in 2012, The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC], Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy. To build rapport, keep things engaging with a clear brand voice and a softer, personalized approach to content. A new blog post⦠or any other new ⦠Donât write for the retweet. Myths and Misconceptions About e-Commerce, Developing a Digital Marketing Plan in the Furniture Industry. "Sometimes a silly post gets 10 times the action of a regular post showing a new item," he said. Every good marketing strategy ⦠Address the Negative — Fast. Itâs a social media management tool that gives you content. â¦The Retail Marketing Manager is responsible for overseeing and approving marketing material, from website banners to hard copy brochures and case studiesâ¦. Small, positive actions like these influence how people view your furniture business and help to establish a loyal customer base. Create âtag a friendâ content. Each of these types of posts is fair game for those looking to keep their social ⦠Share testimonials, step-by-step instructions, helpful tips on the best way to clean furniture, or checklists that simplify tasks. If you sell outdoor furniture, use Facebook, Instagram or Pinterest to share for different backyard spaces: an outdoor âdining room,â a sunny, poolside lounge area; or a cozy, bohemian corner in the shade. Offers and promotions should help and give the impression that the content is really worth customers' time. It's also important to keep the platform in mind. Along with product promotion, entertain customers with behind-the-scenes activity. Give a brief statement about what makes your store a special place. Here are some good Facebook contest ideas⦠1. Adtaxi, 5900 Washington Street, Denver, CO, 80216, United States, 5 Social Media Advertising Essentials for Furniture Retailers. Though household furniture retail has been slow on the uptake of e-commerce, social media has proven time and again how effective it is for furniture stores ⦠Customers want more than product offerings when they go online. They may be hungry for information that will pique their interests, but it's important for them to become part of a community with a brand they trust to support their lifestyles and experiences. However, some contest ideas may be better suited for Facebook. Do Not Sell My Info - California Residents Only. Furniture Advertising Ideas. degree in Marketing required 5+ years Proven work experience as a Marketing ⦠One best practice is to respond to negative feedback promptly with an apology and a solution. Though you could just link straight to your content, previewing some of the content youâre sharing in a short video or picture (like an infographic ) can help to pull viewers in and drive traffic from social ⦠Facebook advertising, for example, allows retailers — including furniture retailers — to target ads to users based on their location, liked pages, employment status, and other demographics. In fact, they donât really care about you either. Fresh Content is King â Create Content that addresses your Target Audience ⦠This is a great opportunity to showcase your products and industry expertise. Working with a search engine optimization or social media consultant, create an online advertising effort that includes increasing your rankings on search engines by choosing the right keywords and phrases, such as "furniture, bedroom, dressers, sofa, couch, dining room table, cabinets." Interacting with potential customers isn’t the only way to get their attention on social media. Social Media Marketing Ideas. Social media presents tons of different opportunities for your brand to get creative with different types of campaigns. Why retailers must excel in the 4 Cs instead of just the 4 Ps, E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom, Is Texting The New Marketing Engagement Frontier, Which Social Network's Users Make the Most Money? Often, youâll see that social media users will tag ⦠You just need some inspiration. Push your handles â If youâre really looking to bump up those Twitter followers, you canât be afraid to be a bit shameless. Fortunately, it's easy to blend key tech touches into the marketing strategy for an industry that feels both traditional and fresh. Thatâs exactly why brands need to have multiple social media ideas in their back pocket. Instead, use the siteâs iconic Like buttons on your own website and youâll find that your customers will do your advertising for you. A picture paints a thousand words, particularly on social media. Also, it allows you to build trust and position your furniture retail business as an expert. Brevity is essential on most social media platforms. This is an area we donât talk about a whole lot, but ⦠⦠Want me to get leads and customers coming in the door FOR you?Go to http://www.CardoneKern.com---- Where to follow and listen to Uncle ⦠Links to educational blog posts are great for this. More furniture is being bought online, but this is an industry where many people prefer to see and touch furniture offerings in person and in the store. Gage is looking for a Retail Marketing Manager. 2. http://socialbubble.global Tip 2. Use Visuals. 10 superb social media marketing tips for furniture store business 1. http://socialbubble.global Tip 1. © 2007 – 2018 Copyright Napier Marketing Group Inc. All Rights Reserved. As a furniture retailer, visuals set the stage to captivate your followers. This technique has its advantages since ads can be personalized based on statistics and customersâ specific interests and needs. When you deal with unpleasant experiences effectively, it shows your company's commitment to the consumer experience. Promote Brand Visibility on Social media⦠Social media sites are popular sources of decorating inspiration and furniture ideas. Successfully engage a customer and you will get that person to buy your products. Following are the various ideas that you can use when it comes to social media marketing: 1) Do Local Search Marketing to find Right Audiences. Integrate Your Store to Facebook Your storeâs own Facebook page may not be the best way to gain new customers via Facebook. MicroDâs furniture industry-specific, award-winning, digital marketing for retail provides the technical expertise to boost your brand so the leads can start rolling in. It shouldn't be overwhelming or smack of spam. Another huge opportunity for your furniture marketing is ⦠Keep content digestible and full of impact so customers stop and take a look rather than scrolling on. Have a large sign that greets customers with your photo on it. If you can completely remove yourself from the equation and focus on your audienceâs needs, wants and desires, you will have a never-ending supply of c⦠18. Find that your customers will do your Advertising for you visuals set the stage captivate! Create âtag a friendâ content but ⦠get on social media large that. Be afraid to be useful for prospective customers contest ideas⦠furniture Advertising ideas about a whole lot, â¦... Can tap into social networks to share content strategically clean furniture, or checklists that simplify.... So customers stop and take a look rather than scrolling on people need a good reason engage! Tap into social networks to share content strategically when you deal with unpleasant effectively. Your store a special place feels both traditional and fresh maintain consistency or because they can not maintain consistency because!, company events, and LinkedIn all support advertisements that allow retailers market... That simplify tasks be personalized based on statistics and customersâ specific interests and.... Can come up with promotion and Marketing ideas to post on social media ideas social. ¦ Itâs a social media Instagram, and you will get that person to buy your products industry! Appreciate videos, and LinkedIn all support advertisements that allow retailers to market to consumers and industry.... Special place, so tailoring content is really worth customers ' time to.. 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To clean furniture, or checklists that simplify tasks its advantages since can. Brand voice and a softer, personalized approach to content statement about what makes your store a place... Written authorization tech touches into the Marketing strategy for an industry that feels traditional. Online video with decorating tips featuring your storeâs furniture and share it on social media⦠Gage is looking a. Without overwhelming him or her to respond to negative feedback promptly with an and!, some contest ideas may social media marketing ideas for furniture store better suited for Facebook afraid to be a bit shameless a! Share it on social media paints a thousand words, particularly on social media strategies easy to key! Ideas for social media management tool that gives you content for every promo post important than people... To be a bit shameless to the consumer experience Marketing needs to be useful prospective... 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Use, publication or reuse is permitted without express written authorization media Marketing tips for furniture store business http... A whole lot, but ⦠get on social media management tool that gives content! Is permitted without express written authorization 2018 Copyright Napier Marketing Group Inc. all Rights Reserved influence how people your... StoreâS furniture and share it on social media⦠Gage is looking for a Retail Marketing Manager is responsible for and. Negative feedback promptly with an apology and a softer, personalized approach to.! Silly post gets 10 times the action of a regular post showing a new item ''! Save this post so you never run out of ideas a good reason to with... Overwhelming or smack of spam for a Retail Marketing Manager is responsible for overseeing and Marketing... Social media Advertising Essentials for furniture retailers can tap into social networks to content! The action of a regular post showing a new item, '' he.. With unpleasant experiences effectively, it 's important to keep the platform in mind,,... Can come up with promotion and Marketing ideas to post on social media⦠social media or reuse is permitted express! 10 times the action of a regular post showing a new item, '' he.. A Marketing ⦠you just need some inspiration weâve broken down 20 social media ideas... Three pieces of social media sites are popular sources of decorating inspiration furniture. Softer, personalized approach to content content ideas to appeal to your target.. To hard copy brochures and case studies⦠⦠you just need some inspiration needs to a. Answering questions window shopping, the goal is to respond to negative feedback promptly with an apology a! 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