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</html>";s:4:"text";s:12574:"A brand identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of the target audience. This Brand Identity Manual is designed to clearly and concisely define The Open Group Brand Identity so that it can be used consistently by its board, staff, and members to market and publicize The Open Group, and its standards, certifications, products, brands, forums, events, etc. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. Our brand is committed to support the vision of Charlotte-Mecklenburg Schools. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate. Brand identity designers use strategy to create the visual elements of your brand. The research introduced the major brand strategy decisions and the brand identity structure. Naturally, with an emphasis on modernity, the brand takes a unique approach by using classic primary colors in creative ways. Perception. Consistent standards create a shared CMS identity and culture. of University Relations (OUR) for editorial consistency, accuracy of information, brand style, appropriate use of the university name and logo and use of photographs. These should be unique to your company. These elements include your logo, color palette, typography, image style, and general look and feel. compelling brand identity lies in the development of a well thought out action plan and consistency in all you do, send and touch in the community. On the other hand, the brand image represents the complete impression about the product or brand in the mind of the consumer considering all the sources. 3. We know that logo design and corporate identity goes hand in hand. 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