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</html>";s:4:"text";s:13427:"It’s hard to deny that the increase in drinking for women has coincided with an increase in alcohol advertising towards women, especially since, an early 2000s spike in women’s consumption of alcohol. The only thing we deserve is to make up our own minds about drinking and sobriety… and to burn the patriarchy down. But hey, this packaging is all girl! This bracelet is intended to be used to sneak alcohol into an event or bar so you can drink more for less money. The whole thing is insulting. In early 2018, Johnnie Walker unveiled their faux-feminist line, “Jane Walker.” The company redid their macho label into what looks like the Carmen Sandiego of whisky exploration, supposedly in honor of Women’s History Month and International Women’s Day this past March. Even more insidiously, it says you can get as hammered as you want and remain “skinny,” as if either one of those is a good thing. Still, the sexy, persuasive alcohol ads targeted towards women can manipulate us into wanting something we know we can’t have — and fool us into thinking that “just one won’t hurt.” It’s precisely this kind of thinking, largely aided by alcohol marketing and societal expectations, that keeps women from exploring their problematic relationship with alcohol. Self-care has lately been touted as a must for all women, but a wine holder for the shower that’s filled with pink liquid takes the concept of a healing bath to unwind to a problematic place. é with dinner, that “smart” cocktail during a post-work happy hour or unlimited mimosas during brunch. Fact: Alcohol and parties go hand in hand. The rosé slogan and wine itself is being used to convince women who may not feel that their lives are glamorous that they too can look like this, be this carefree—with the help from their pink liquid friend. Smirnoff, the vodka brand that brought you all of those college nights getting drunk on Smirnoff Ice now has a rosé version because of course anything pink must mean that women will swill it. Using hand motion, guests were able to unlock different stages in history that would eventually lead into the creation of Heineken. A UK limited company: 06721570, Cookies Policy | Privacy Policy | Terms & Conditions, Experiential marketing for alcoholic brands, we have been its partner in on- and off-trade sampling for 10 years, top 10 thirst-quenching experiential campaigns from alcohol brands. The alcohol sector was one of the early adopters of experiential marketing, which has resulted in plenty of imaginative activations. Drink up, ladies. Check out this list of 35 guerrilla marketing ideas to get a better sense of effective, and not so effective, ways your company could do the same. We’re taught that taking a tampon out of your purse is embarrassing—that tampons in general are totally gross to men and you shouldn’t talk about them. Those ads of a, woman having the time of her life with a drink in her hand, make vulnerable women feel as if they are missing out by not having that glass of ros. The rosé slogan and wine itself is being used to convince women who may not feel that their lives are glamorous that they too can look like this, be. Articles: 431 Results. Here are 5 of our favourite brand experiences from alcohol brands in the last year: First up is Champagne brand Veuve Clicquot who threw a stylish and immersive branded party for Champagne lovers in New York. Alcohol advertising specifically targeted towards women is largely problematic for those who are sober or attempting to quit alcohol. The story of alcohol that the alcohol industry feeds us and is perpetuated by social media is always the same: Drink and you will be happy. There was a time when there was no love lost between women and the alcohol industry. A little black dress on each bottle? And of course, there are sampling opportunities a’ plenty. It seems normal to scream “mommy juice!” on social media or have that shot at a friend’s birthday party because alcohol marketing tells us that this is what life is all about. A little black dress on each bottle? The alcohol industry can’t get enough of us, and is targeting women in their marketing efforts to boost lagging sales of men and the alcohol industry as a whole. All rights reserved. July 17, 2019. Yup. Insights, Want more inspiration? Alcohol marketing is hitting women hard. Will Mommy Drinking Culture Put My Sobriety at Risk? As a nod to the mailbox design of its new sleeve, which can keep a bottle cool for as many as two hours, Veuve Clicquot transformed an empty studio in New York into a post-office, with intricate and tongue-in-check references to mail, letters and postmen. Instead, women can now adorn themselves with a bracelet that, yes, hides alcohol. The whole thing is insulting. And in this campaign Amstel installed secure lockers in a bar, in which punters were then encouraged to deposit their mobile device to get a free beer. The idea that women need wine to relax is practically shoved down our throats. This “Do Nothing” vending machine only produced a cool can of Amstel if people stood still for 3 minutes. Pink and slimming! Smirnoff, the vodka brand that brought you all of those college nights getting drunk on Smirnoff Ice now has a rosé version because of course anything pink must mean that women will swill it. Quit drinking has resulted in plenty of imaginative activations you fabulous compromises your chances to learn to naturally! Women the right to vote by funding politicians who would keep the require ‘... To be used to sneak alcohol into an event or bar so you can easily use these guerrilla do... 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