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</html>";s:4:"text";s:8811:"In 23 countries, they used acquisition, South Korea and other two countries with a mix of acquisition and activation, and other 3 countries with all three mechanisms. This is where most of the value for eBay is created. Because eBay is a firm that provides online platform for people to trade with each other, eBay does not sell anything directly to the users of eBay. EBay’s successful evolution has been based on their ability to reduce risk to the buyer, minimize disinformation, and enforcing rights to property. Non-users really have no incentive to even glance at eBay. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. When completing an evaluation for what’s next for eBay, innovation and continued expansion into undeveloped markets must consider. eBay needs innovation, an innovation that will not conflict with the core competency or its vision. Auctions can also be cross-promoted on local sites such as Craigslist. As previously noted, the business model utilized by eBay is one that is based on mutual trust. This strategy influence marketing and sale of product (Morris et al. To qualify for the discount, you must have paid at least 50% of your order cost by 23:59 on Wednesday 3rd of December 2020 (UTC/GMT). Another aspect central to continue success is to evaluate the technology utilized and focus on innovation in order to remain competitive in the fast paced online auction market. eBay should make people “follow” their website because of its superiority. However, when eBay acquires local online trading sites, it loses its value as what eBay has been standing for because its positioning doesn’t fully comply with the core competency of eBay. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Reference this. Because eBay requires internet to be widely used in a country that they wish to expand into, the natural demand that would grow would source from people with internet. The company offers users buyer protection on purchases made via PayPal. Our academic experts are ready and waiting to assist with any writing project you may have. This exchange satisfies both by parties by allowing the buyer to control the maximum price they are willing to pay and the seller can benefit from increased profit margin and the efficiencies gained by utilizing an online platform. Electronic Markets, 18(4). Simply, configuration for primary activities other than marketing has been adding value to the company, but marketing activity has led to eBay’s positioning to be obscure. In addition to the listing fee, the vendors are charged a percentage based on the final dollar amount of the auction or buy it now listing. In eBay’s case, the focus of the marketing mix or 4Ps is on services for buyers and sellers. However, critics of eBay remain skeptical on whether or not eBay can overcome its elements of barriers and obtain growth. We will write a custom Case Study on eBay Strategic Marketing specifically for you for only $16.05 $11/page. Our academic experts are ready and waiting to assist with any writing project you may have. Strategy Case Studies. This case eBay's Competitive Strategies in China focus on eBay.com (eBay) is one of the largest online auctionand shopping website where people and businessman buy and sell goods and services worldwide. However, giving a shape to this core competency can differ from country to country and the method that eBay chose for globalization, which is through acquisition, made eBay more difficult to exploit its core competency. There is a need for some local responsiveness for eBay to succeed in foreign markets. eBay business strategy can be described as service differentiation with the focus on user experience of both, buyers and sellers. Again, the point here is to build and innovate around their core competency rather than being driven by profits for success. Retrieved from https://online.vitalsource.com/#/books/9781323291016, Mishra, M. K. (2010, December). The company owes its success to excellent marketing strategies that have enabled it to identify and to satisfy the needs of online buyers and sellers. Target segments analysis, customers service strategy and standards 3. vs. This led them to fail their marketing campaigns and their rival Chinese company, Taobao, took over 67% of the market shares in Chinese market. This is not an example of the work produced by our Essay Writing Service. Growing brand awareness through non-business activities such as charities, or sponsorship, eBay can substantially add value to their company. This makes the eBay’s values to diminish, effectively losing the value that it has created and added through other primary activities. Aside from globalisation, technology also plays an important role in the changes among modern organisations. ebay Case Study 1. EBay Marketing Case Study. Disclaimer: This work has been submitted by a university student. eBay has been using global AAA strategy which called for acquisition, activation, and activity. Again, differentiation could emerge from product development. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. An analysis into these strategies reveal that the growth of eBay’s online auction platform can be attributed to growth in the e-commerce market, an innovative approach to social interactions, emerging market trends, strong sense of community, and the core values of the organization have all contributed to the success of the company. Online auctions have become an increasingly popular and efficient ecommerce method of facilitating the participation of Internet users in trading activities through flexible pricing processes, convenient access and the availability of a large variety of products (Cui, Lai, & Liu, 2008). Many times multi-domestic strategy of acquiring companies and operating in the ways of these companies led to too much localization. Localization is a crucial factor in international business strategy, but global integration is also another factor that must not be overlooked. It allows sales both locally and on an international level, with a diverse and energetic group of members and independent companies. This fee structure is optimal for smaller volume sellers. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! Current market patterns demonstrate that far from the underlying concentration of individual to individual deals so as to be more aggressive with other online retailers. Especially in a small world of internet, a type of very effective means of advertisement is mouth to mouth advertisement. Favoring one customer over another-regulating eBay policies to favor “better” customers like small businesses-does not go together with their visionary statement. Since its inception, eBay is one been of the pioneers in internet e-commerce and has been successful in creating an online community of buyers and sellers of practically anything imaginable. 2) Level Ten Design Blog’s Case Study. Launched in 1995, about 147 million people now use eBay.An estimated 430,000 people in the United States make all or most of their living by selling on eBay. This was especially important to eBay because as Pierre Omidyar said, “people do not do business without trust and trust is shown when people treat others with respect. The Investigation of Online Marketing Strategy: A Case Study of eBay Chu-Chai Henry Chan and Yu-Ren Luo E-Business Research Lab Department of Industrial Engineering and Management, Chaoyang University of Technology, No.168, Jifong East Road, Wufong Township, Taichung County Taiwan, R.O.C. EBay offers many different products in a large number of categories ranging from clothing to cars, and the bidding format puts the consumer in charge of the trade. Global marketing helps create a strategy for a similar product in a different market. View this case study on Analyzing the Ebay Strategy. The core competency of eBay is as simple as an analyst puts it: “The 3 core sources to eBay’s success were community, community, and community” In other words, eBay’s core competency is ‘auction based on community.’ Along with the first boost that eBay gained by first-mover’s-advantage in the online auction market, eBay gained sustainable competitive advantage by running its business through equality, trust, mutual respect and responsibility of the community. ";s:7:"keyword";s:34:"ebay marketing strategy case study";s:5:"links";s:1269:"<a href="http://sljco.coding.al/o23k1sc/disadvantages-of-proactive-strategies-566a7f">Disadvantages Of Proactive Strategies</a>,
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Zerion Mini Shell 1.0