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</html>";s:4:"text";s:7361:" as well as other partner offers and accept our, Paul Zinken/Picture Alliance via Getty Images, Visit Business Insider's homepage for more stories, Meet Flippy, White Castle's new robot chef that can fry food and flip burgers. Does Coronavirus Mean The Death Of The Buffet? The buzz around this new dairy alternative has caused exponential growth in oat milk sales — 425% in the last year, according to data compiled for Refinery29 by, From baristas' perspectives, oat milk lends itself well to creating the best, tastiest beverages. Pleasantly thick (+1). "We try to stay up on trends, but this is less of a trend for us and more of a lifestyle." According to Nielsen data sent to Business Insider, oat milk sales have been up by 289% year-over-year from March to June. It looks like oat milk, far from being a passing fad, may be here to stay. Its rich, neutral taste makes it a good substitute for dairy milk. The rise of oat milk is inevitable, and the fall of dairy milk has already begun. *The Life Cycle Assessment was made by RISE (Research Institute of Sweden, previously SIK). And alongside soy milk, it's the most environmentally friendly option, according to the BBC's environmental impact calculator. "There are people talking about it all the time. ", The Rise Of Oat Milk: Why Every Barista Is Obsessed, I love a buffet. The plant-based sector isn't done growing yet, and Oatly is just beginning. In the meantime, it's diving into the American market with the construction of a new Philly-based development lab. ", Back in April, we heard from local coffee shops that they were having trouble keeping Oatly stocked because demand was so high. Aside from the obvious (oatmeal and water), it has rapeseed oil for a creamier texture as well as calcium and vitamin D, which are nutrients you’d get in standard fortified milk that also need to be added to oat milk. But it’s what we do with those oats and that water that makes Oatly so special. The thoughts expressed are those of the author(s). Oatly oatmilk is a vegan, plant-based milk alternative made from gluten-free oats. I would compare the consistency of Oatly less to the bottom of a cereal bowl and more to a scoop of vanilla ice cream that has melted, which is why it works so well in caffeinated drinks. What Do Sommeliers Really Think Of Boxed Wine? We reached out to Mike Messersmith, general manager of, Part of the reason that the global market for dairy alternatives is expected to reach, Aside from requiring less water, oats also require less herbicide than other crops because they, One potential negative environmental impact from oat milk could stem from the fact that some commercial brands use sunflower oil or rapeseed oil in their products. The company was founded in 1994 by Rickard Öste, a … Grocery demand for oat milk has skyrocketed since the pandemic began in comparison with demand for dairy overall. Sign up for a daily selection of our best stories — based on your reading preferences. You've probably heard about it: Chalkboard signs boasting, "We now offer oat milk" continue to pop up outside local coffee shops, and cartons filled with the plant-based beverage are taking up space in the dairy aisle. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider In 2012, when Petersson took over as CEO of Oatly, almost nobody had heard of oat milk outside Sweden. since. Just ask, How One Unlikely Orange Became An Instagram Star. Like other trends including delivery and online grocery, the oat milk trend has only accelerated in the last four months. The rise of oat milk is inevitable, and the fall of dairy milk has already begun. Recent events prove that the rise of oat milk is unstoppable, and that other milks should be prepared to take a back seat. Likewise, baristas across the country are suggesting oat milk to their regular customers as well as to their friends and fellow coffee aficionados. "It's usually thicker and doesn't curdle or chunk up in iced drinks like almond milk can," explains Allison Crooks, 30. When I arrive at a wedding reception and see that dinner is being served buffet-style, I feel instantly giddy. In the blink of an eye, oat milk has gone from being a fringe alternative to being a fridge staple. Choosing a plant based diet contributes to a more sustainable consumption which helps our planet. Our oat base is just oats and water. Oat milk has a rich, neutral taste and dairy-like consistency that make it a perfect dairy milk substitute, and it's also one of the most environmentally friendly options out there — setting it up for massive growth in the future. It produces relatively few greenhouse gases and requires relatively little water to produce — one-eighth the amount of water that almond milk production uses. I know that I can slip off, It’s hardly a stretch to suggest that wine shopping can operate as a unique form of masochism: The towering shelves, the breezy clerk, the siloed-off, Gone are the days when finding a time that fit into everyone’s packed Google cals was the most complicated part of planning a get-together with your frie, If there’s one thing Real Housewives from every city can agree on, it’s that wine is more than a drink, it’s a god-given right. Swedish oat milk company Oatly just received a $2 billion valuation and an investment from Blackstone Group and investors including Oprah Winfrey, Natalie Portman, and Howard Schultz. A cohort of investors led Blackstone Group and including Oprah Winfrey, Natalie Portman, and Howard Schultz just bought a $200 million stake in Oatly, the Swedish oat milk company that's been taking the world by storm. It's also catching on commercially, with big names like Starbucks, Dunkin', Trader Joe's, and Chobani adding oat milk to their offerings. Oatly … The rise and rise of oat milk is attracting some serious investor money to the category, as the search for the next Beyond Meat continues. But First, Coffee: 19 Gift Ideas For Bean-Loving Buds. That’s what Dan Evans, the co-owner of. It’s like a non-dairy version of half and half. This is an opinion column. Oat milk's remarkable staying power can be mainly attributed to two things: taste and its minimal environmental impact. While some of these sales may be attributed to a general increase in grocery sales due to the pandemic, it's worth noting that dairy sales for the same time period saw a year-over-year growth of just 25%. Still, the one factor that could hold it back from finding a permanent place in the hearts of Americans is price. Account active And unlike dairy milk, which can't be digested by those with lactose intolerance (around 65% of the global population), or nut milks, which are out of the question for consumers with nut allergies, oat milk is an accessible option for most people with dietary restrictions. This oat milk is a great all-around pick and is our number one choice. It’s pretty simple really. The irresistible rise of alternative milks has dairy farmers freaked. And Bridget Berry, 23, tells Refinery29, "I'm an aspiring vegan so I have been doing a lot of research and personal experimentation with different dairy alternatives, and I must say oat is my favorite milk replacement as it tastes just as creamy and milk-like as cow's. 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