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</html>";s:4:"text";s:9673:"That is the real power, regardless of the medium. Uh oh… More facebook comments. I think we have a problem in the valley that we look at the world through one lens, and that unfortunately is a problem. McLuhan provides an effective model or lens that helps strategic thinking. Great article. 3. I agree – I use the phrase simply to mean “don’t blame mobile phones for peoples inane conversations (etc)”. The medium is the message because it organizes different contexts of thought(s) and optimizes it for a wider group understanding. I must admit I was under the impression Flickr was a photo sharing service. It isn’t a product. Hi, However, through the medium of books, my views on evolution can be broadened to include both. I am humbled that you are part of our community. The semantics & academics of what McLuhan meant don’t really come into it for me. PR fails to understand that when the medium is the message, using the old medium methods creates a visceral reaction in readers that the organization doesn’t get it. “Blogging” began listing and commenting on sites found on the web; pre-surfing/web-logging evolved into a platform or medium of expression as the listed material took on themes and the commenting grew more personal. Television used radio and vaudeville content at first. However, the fact remains that many Twitter (et al) posts are anecdotal at best – without some sort of vetting they may be useless, misleading, or even harmful as an information source. The NY Times article talked about the “young” demographic drifting from blogging to sites such as Twitter and Facebook. How will it change “conversation”? What’s the next step? We’re at that point where “medium is the message” can be debunked because McLuhan’s predictions were a bit too future focused. Avatar reads news, monotone artificial voice, no facial emotions, Human reads same news, pronunciation, body language. The the problem is that these posts are not vetted. Newspapers and television are just a medium. Your gifts help make this broadcast possible. If instead of reading, I was directly taught by Richard Dawkins as opposed to Stephen Gould my view of evolution would be shaped in the context of Dawkins. Awesome post, The comments about McLuhan seem to be taking a life of its own. Had he studied the contents of the cell and the wonders of DNA, no doubt he would have proclaimed, “The Medium is Not the Message.”, http://jasscience.blogspot.com/2010/05/medium-is-not-message.html, PO Box 8977 - Chattanooga, TN 37414 USA423-892-7722 | Contact Us | Website by Crash Creative. Each medium connects different people in different ways, to different events and a range of stories. Granted, this objectivism, designed to convey impartiality, can be abused or itself misguided. Om – may I suggest a slight alteration to your thesis: the medium is not the _only_ message. McLuhan could not see over the horizon any better than the rest of us, and many of his predictions about how we would communicate in the future, based largely on his analysis of how emerging media would fundamentally alter that conversation, have become less compelling as time goes on. Matthew, the Magi, and the Majesty of Jesus, http://jasscience.blogspot.com/2008/01/dna-then-and-now.html, http://jasscience.blogspot.com/2008/01/dna-code-whose-mind.html. We know that FB as a medium covers a lot of folks but we hope our “message†will be strong enough to break through the clutter to our target. Hardware-Enabled AI & ML Innovation. When Will the Events of Ezekiel 38 Occur? Your article is titled “Why the Medium is not the Message” but you weren’t referencing McLuhan’s “The Medium is the Message”? McCluhan (1911-1980) is often identified with his famous phrase. The printing press was responsible for specialization, scientific method, the nation state and more, according to McLuhan. Thanks Om. Media formats, and specific applications that run on them, will continue to come and go. That’s pretty confusing, if not overtly misleading, especially since you’re writing for a highly informed, media-obsessed audience. Thanks Doug I came to make a similar point and I’m glad you did it first, I wouldn’t have been neither so extensive or clear. The desire to express is just as strong, but blogging has indeed been supplanted by social networking and comment oriented applications. Or … we can take our exact message, participate actively all online fly fishing communities to get our story out. So, did something similar happen in the case of Border’s as well? It has been more than 10 years since I started to blog, and still, the act of blogging is consistently misunderstood. Let’s look at the example of the news coming out of the Middle East. So, in this way of thinking, the failure of Flickr is to not understand this social speed up of the new medium. According to them, matter has self-organizing ability–no need for the supernatural. (And yes, I’ve read the other comments and understand that you weren’t intentionally referencing McLuhan. Re-tribalization (without the negative connotation to tribal) where people will connect in the global village appears to be happening through social media. Many people are merely defined as internet or cell phone “junkies.”, Let’s contrast the medium (genetic material in a cell composed of ordinary elements) with the message such ordinary matter is capable of transmitting. Someone else said that on Twitter as well. The successful iterations of both format and application will be those that succeed, as you say, in communicating high-value and resonant messaging; messaging that most certainly is shaped for, but most definitely is not superseded by, the medium itself. Or blogging not equal micro blogging not equal social media conversation. But while it is a WIP, the cleverest marketers are putting up with the mess to get better results. thanks for the reminder. Blogging is just that: blogging, a simple act of sharing a part of yourself. On your Kindle. “A way of connecting people with things that matter to them” as the “real power” is exactly what McLuhan meant by the medium is the message. Blogging in 140 characters is very different than say writing a traditional blog post or sharing a photo. The Majesty of Jesus, http: //jasscience.blogspot.com/2008/01/dna-then-and-now.html, http: //jasscience.blogspot.com/2008/01/dna-then-and-now.html http! Services are about social broadcasting and social validation by liking the medium is not the message never go.! Can ’ t a tool for a wider group understanding Flickr is to understand. But while it is influenced by how a storyteller or medium delivers message! 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