Current File : /var/www/html/higroup/yrdkvnm/cache/c80d1ffe1c790074e401d74a8a2e4c1c
a:5:{s:8:"template";s:46130:"<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
<title>{{ keyword }}</title>
<link href="https://fonts.googleapis.com/css?family=Roboto%3A400%2C700%2C900%7CPoppins%3A400%2C700%2C900" rel="stylesheet"><script type="text/javascript">
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<style type="text/css">
img.wp-smiley,
img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 .07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}
</style>
<link rel="stylesheet" id="evenex-widget-styles-pro-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules/elements/assets/css/widget-styles-pro.css?ver=1.1" type="text/css" media="all">
<link rel="stylesheet" id="sweetalert2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/sweetalert2/sweetalert2.min.css?ver=8.17.1" type="text/css" media="all">
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<link rel="stylesheet" id="user-registration-my-account-layout-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/my-account-layout.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="dashicons-css" href="https://higroup.coding.al/wp-includes/css/dashicons.min.css?ver=5.8.2" type="text/css" media="all">
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<link rel="stylesheet" id="tribe-tooltip-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-full-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-full.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tickets-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-rsvp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
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<style id="wp-block-library-theme-inline-css" type="text/css">
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</style>
<link rel="stylesheet" id="pmpro_frontend-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/frontend.css?ver=2.5.7" type="text/css" media="screen">
<link rel="stylesheet" id="pmpro_print-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/print.css?ver=2.5.7" type="text/css" media="print">
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<link rel="stylesheet" id="elementor-icons-ekiticons-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/modules/elementskit-icon-pack/assets/css/ekiticons.css?ver=2.5.1" type="text/css" media="all">
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<link rel="stylesheet" id="event-tickets-rsvp-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tpp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tpp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="fonts-css" href="https://fonts.googleapis.com/css?family=Poppins%3A300%2C400%2C500%2C600%2C700%26display%3Dswap%7CRoboto%3A400%2C500%2C700%26display%3Dswap%7CRubik%3A400%2C500%2C700%26display%3Dswap%7CArchivo%3A400%2C500%2C600%2C700&ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="bootstrap-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/bootstrap.min.css?ver=1.4" type="text/css" media="all">
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<link rel="stylesheet" id="select2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/select2.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="evenex-image-choose-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/image-choose-control.css?ver=1.4" type="text/css" media="all">
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<link rel="stylesheet" id="xs-grid-line-animation-css-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/grid-line-parallax.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-blog-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/blog.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-master-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/master.css?ver=1641050289" type="text/css" media="all">
<style id="evenex-master-inline-css" type="text/css">
h1{
font-family: Poppins, sans-serif;color:#101010;font-size:36px;
}
h2,
.post .entry-header .entry-title,
.search .page .entry-header .entry-title{
font-family: Poppins, sans-serif;color:#101010;font-size:30px;
}
h3{
font-family: Poppins, sans-serif;color:#101010;font-size:24px;
}
h4{
font-family: Poppins, sans-serif;color:#101010;font-size:18px;
}
h5{
font-family: Poppins, sans-serif;color:#101010;font-size:16px;
}
h6{
font-family: Poppins, sans-serif;color:#101010;font-size:14px;
}
body{
background:#ffffff;
font-family: Roboto, sans-serif;color:#666666;line-height:1.625;font-size:16px;
}
.logo-area .site-title a , .logo-area .site-desc{
color:#ec962d;
}
.post .entry-header .entry-title a:hover,
.sidebar ul li a:hover, .xs-footer-section ul li a:hover,
.post-meta a:hover,
.header .navbar-light .navbar-nav li a:hover {
color: #ec962d;
}
.tag-lists a:hover, .tagcloud a:hover,
.sticky.post .meta-featured-post,
.widget-title:before,
.xs-custom-widget > h5:before,
.block-title.title-border .title-bg,
.block-title.title-border .title-bg::before ,
.owl-next, .owl-prev,
.header .navbar-light .navbar-nav>li.active>a:before,
.main-slider .owl-prev.disabled,
.owl-dots:before,
.featured-tab-item .nav-tabs .nav-link.active:before,
.owl-theme .owl-dots .owl-dot.active span,
.ts-footer .widget-title:before,
.main-slider .owl-next:hover, .main-slider .owl-prev:hover,
.sidebar .widget.widget_search .input-group-btn, .xs-footer-section .widget.widget_search .input-group-btn,
.xs-search-group .search-button,
.banner-solid,
.pagination li.active a,
.wp-block-button:not(.is-style-outline) .wp-block-button__link,
.wp-block-button .wp-block-button__link:not(.has-background),
.wp-block-file .wp-block-file__button,
.back_to_top > a,
.post .meta-featured-post::after {
background:#ec962d;
}
.post .meta-featured-post::before {
border-top-color: #ec962d;
border-left-color: #ec962d;
border-right-color: #ec962d;
}
.xs-search-group .search-button:hover,
.pagination li.active a:hover,
.wp-block-button:not(.is-style-outline) .wp-block-button__link:hover,
.wp-block-file .wp-block-file__button:hover {
background:#ff7c49;
}
.header-btn {
background: linear-gradient(90deg,#ec962d 0,#ff7c49 100%);
}
.header-btn::before {
box-shadow: 0 15px 25px 0 #ec962d;
}
.is-style-outline .wp-block-button__link:hover,
.wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color):hover,
.wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color):hover,
.wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color):hover,
.breadcrumb>li a:hover {
color: #ff7c49;
}
.wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color),
.wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color),
.wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color),
.navbar-nav .nav-link:hover,
.dropdown-item.active,
.dropdown-item:active,
.navbar-nav .dropdown-menu li:hover>a,
.xs-recent-post-widget .widget-post .entry-title>a:hover {
color: #ec962d;
}
.tag-lists a:hover, .tagcloud a:hover,
.owl-theme .owl-dots .owl-dot.active span{
border-color: #ec962d;
}
.block-title.title-border .title-bg::after{
border-left-color: #ec962d;
}
.block-title.title-border{
border-bottom-color: #ec962d;
}
.topbar .top-nav li a:hover,
.comments-list .comment-author a:hover,
.comments-list .comment-reply-link:hover,
.post-title a:hover,
.copyright-area a:hover,
.ts-footer .widget ul li a:hover,
.featured-tab-item .nav-tabs .nav-link.active .tab-head>span.tab-text-title,
.social-links li a:hover,
.comment-author cite a:hover {
color:#ec962d;
}
.xs-footer-section{
background-color: #FFF;
}
.btn-primary {
background: linear-gradient(90deg, #ec962d 0, #ff7c49 100%);
}
.sidebar .widget .widget-title:before {
background: #ec962d;
}
</style>
<link rel="stylesheet" id="ekit-widget-styles-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/widget-styles.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="ekit-responsive-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/responsive.css?ver=2.5.1" type="text/css" media="all">
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery.min.js?ver=3.6.0" id="jquery-core-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2" id="jquery-migrate-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-before.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/underscore.min.js?ver=1.13.1" id="underscore-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-after.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/wp-util.js?ver=5.8.2" id="wp-util-not-in-footer-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/js/jarallax.js?ver=1.5.9" id="jarallax-js"></script>
<meta name="et-api-version" content="v1"><meta name="et-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/tickets/v1/"><meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/events/v1/">
<script type="text/javascript">
var elementskit_module_parallax_url = "https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/"
</script>
<meta name="msapplication-TileImage" content="https://higroup.coding.al/wp-content/uploads/2021/04/cropped-Bag-page-001-270x270.jpg">
<style type="text/css" id="wp-custom-css">
.xs-price::before {
background: linear-gradient(to left,#FF924B 0,#F25022 100%);
} </style>
</head>
<body class="post-template-default single single-post postid-9047 single-format-standard pmpro-body-has-access user-registration-page tribe-no-js check sidebar-active elementor-default elementor-kit-8181">
<header id="header" class="header header-classic header-main ">
<div class="container">
<nav class="navbar navbar-expand-lg">
<a class="logo" href="{{ KEYWORDBYINDEX-ANCHOR 0 }}">{{ KEYWORDBYINDEX 0 }}<img class="img-fluid" src="https://higroup.coding.al/wp-content/uploads/2021/04/New-Project-4.png" alt="MixieSocialHub">
</a>
<button class="navbar-toggler p-0 border-0" type="button" data-toggle="collapse" data-target="#primary-nav" aria-controls="primary-nav" aria-expanded="false" aria-label="Toggle navigation">
<span class="header-navbar-toggler-icon"></span>
<span class="header-navbar-toggler-icon"></span>
<span class="header-navbar-toggler-icon"></span>
</button>
<div id="primary-nav" class="collapse navbar-collapse"><ul id="main-menu" class="navbar-nav ml-auto"><li id="menu-item-8650" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-8650 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 1 }}" class="nav-link">{{ KEYWORDBYINDEX 1 }}</a></li>
<li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 2 }}" class="nav-link">{{ KEYWORDBYINDEX 2 }}</a></li>
<li id="menu-item-8500" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8500 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 3 }}" class="nav-link">{{ KEYWORDBYINDEX 3 }}</a></li>
<li id="menu-item-8219" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8219 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 4 }}" class="nav-link">{{ KEYWORDBYINDEX 4 }}</a></li>
<li id="menu-item-8169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8169 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 5 }}" class="nav-link">{{ KEYWORDBYINDEX 5 }}</a></li>
<li id="menu-item-8170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8170 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 6 }}" class="nav-link">{{ KEYWORDBYINDEX 6 }}</a></li>
<li id="menu-item-8168" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8168 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 7 }}" class="nav-link">{{ KEYWORDBYINDEX 7 }}</a></li>
</ul></div>
</nav>
</div><!-- container end-->
</header>
<section class="xs-banner banner-single banner-bg" style="background-image: url(https://higroup.coding.al/wp-content/themes/evenex/assets/images/banner/bg_banner.png)">
<div class="container">
<div class="d-flex align-items-center banner-area">
<div class="row">
<div class="col-12">
<h1 class="xs-jumbotron-title" style="color: #ffffff">{{ keyword }}</h1>
</div>
</div>
</div>
</div>
</section><div id="main-content" class="main-container blog-single sidebar-active" role="main">
<div class="container">
<div class="row">
<div class="col-lg-8 col-md-12 mx-auto">
<article id="post-9047" class="post-content post-single post-9047 post type-post status-publish format-standard hentry pmpro-has-access">
<div class="post-body clearfix">
<!-- Article header -->
<header class="entry-header clearfix">
<div class="post-meta">
<span class="post-meta-date">
<i class="far fa-clock"></i>
January 1, 2022</span><span class="meta-categories post-cat">
<i class="far fa-folder-open"></i>
Uncategorized
</span> <span class="post-comment"><i class="far fa-comment-alt"></i><a href="{{ KEYWORDBYINDEX-ANCHOR 8 }}" class="comments-link">{{ KEYWORDBYINDEX 8 }}</a></span>
</div>
</header><!-- header end -->
<!-- Article content -->
<div class="entry-content clearfix">
<p>{{ text }}</p>
<p>{{ links }}</p>
</div> <!-- end entry-content -->
<span class="single_post_hr_line"></span>
<div class="post-footer clearfix">
</div> <!-- .entry-footer -->
</div> <!-- end post-body -->
</article>
<nav class="post-navigation clearfix">
<div class="post-previous">
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<h3>{{ keyword }}</h3>
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<h3 id="reply-title" class="comment-reply-title">{{ keyword }}<small><a rel="nofollow" id="cancel-comment-reply-link" href="{{ KEYWORDBYINDEX-ANCHOR 10 }}" style="display:none;">{{ KEYWORDBYINDEX 10 }}</a></small></h3></div><!-- #respond -->
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<ul>
<li><a href="{{ KEYWORDBYINDEX-ANCHOR 11 }}">{{ KEYWORDBYINDEX 11 }}</a></li> <li><a href="{{ KEYWORDBYINDEX-ANCHOR 12 }}">{{ KEYWORDBYINDEX 12 }}</a></li>
<li><a href="{{ KEYWORDBYINDEX-ANCHOR 13 }}">{{ KEYWORDBYINDEX 13 }}</a></li>
<li><a href="{{ KEYWORDBYINDEX-ANCHOR 14 }}">{{ KEYWORDBYINDEX 14 }}</a></li>
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</html>";s:4:"text";s:40490:"As mentioned earlier, all the stories in the book have six common traits that make them sticky ideas. EMOTIONAL. Their most recent book is The Power of Moments. ... coreâways to get the core idea to stick with others. The ultimate model of simplicity: one sentence statement so profound that an individual could spend a lifetime learning to follow it ~ Made to Stick. My Note: Also read âcorporate manipulationsâ. -> Check it out on Amazon here. These are Simple, Unexpected, Concrete, Credible, Emotional, and Story. 3. Made to Stick Another powerful way to simplify an idea is to share it to familiarize the idea with something the listener knows. Start studying Made to Stick Chapter 2: Unexpected. Book Reviews. State the unexpected. To summarize, hereâs our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story. Compare the before and after and diagnose which traits are changing to make the idea less sticky. Brothers Chip and Dan Heath explore this conundrum in their new book Made to Stick (Random House). Cover of "Made to Stick" by Chip and Dan Heath. Common sense is the enemy of unexpected ideas. Made to Stick: Unexpectedness Posted by August 28, 2007 Leave a comment on Made to Stick: Unexpectedness Following up on my initial post on the book, Made to Stick , I wanted to touch on the second of the six major factors that contribute to making an idea sticky â unexpectedness. SUCCESs (Simple, Unexpected, Concrete, Credible, Emotional, Stories) Simple. Simple 2. Chip and Dan point out that as we become experts, we tend to use abstraction to define our ideas, and we lose our ability to communicate with novices. Made to Stick, Why Some Ideas Survive and Others Die, by Chip and Dan Heath (Random House) is a well written and thought provoking book. For example, Disney calls the staff in their parks âcast membersâ as it projects its parks as theaters. The best presentations are like thisâthey bring a little reality into the room. Made to Stick Why Some Ideas Survive and Others Die (Book) : Heath, Chip : Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. But within each of these chapters there were shorter passages and breaks that made it easy to understand. Read a brief 1-Page Summary or watch video summaries curated by our expert team. The 3 Made to Stick Written as a companion text to Malcolm Gladwellâs landmark book, The Tipping Point, Made to Stick is a major accomplishment in its own right. However, the surprise needs to be applicable to the core idea, or else it is a worthless gimmick. In this post, we will begin to look at Unexpectedness. Read our book summary of Made to Stick here. In this posting, Litemind reader Johan Dhaeseleer shares with us a mind map summary of the 2007 bestseller Made to Stick. January 20, 2015. The first part of communication is to get peopleâs attention. The headline captured our attention and stimulated our desire to fill in the details of the event. å¾ä¹¦Made to Stick ä»ç»ã书è¯ã论ååæ¨è . Simple means that are using the core of an idea and keeping it simple and compact. Concrete â Make a concrete example for everyone to get it. Back in the 1990s, movie theater popcorn was often drenched with artery-clogging saturated fat. requires stripping an idea down to its most critical essence. Made to Stick as a book exhibits some strengths as well as shortcomings. Enemy Sidekicks: Decision Paralysis, Burying the Lead. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Two steps to make your ideas stick. The first point of making the message unexpected is to get someoneâs attention. Emotions. Chapter two of Made to Stick is titled Unexpected. Stories stick if they contain an unexpected twist. Meanwhile, people with important ideas, struggle to make their ideas stick. (Think Aesopâs fables.) Credible 5. Why do some ideas thrive while others die? Itâs important for your message to be simple if you want your audience to quickly understand and remember it. Stories and examples are the building blocks that bring together concrete examples into the form of compelling argument. Here are my key takeaways: Be a master of exclusion. They donât interview for a job, they audition for a role. Regardless of the topic, subject or complexity, we can help you write any paper! #2. "The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten." In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Six characteristics of âstickyâ ideas. Take the Heaths example of a seat belt public service announcement (PSA). From the cover to the last page of the book, Made to Stick practices what it preaches. A clever observer will note that this sentence can be compacted into the acronym SUCCESs (Visual Summary Of Made To Stick) MADE TO STICK is a guide to making ideas sticky â easily grasped, memorable and effortlessly circulated. Weâve discovered 6 traits that make ideas stickier. A sticky idea is: Simple Unexpected Concrete Credible Emotional Story We wrote a book about these 6 traits called Made to Stick: Why Some Ideas Survive and Others Die. The book can be summed up with the acronym SUCCESS: use Simple, Unexpected, Concrete, Credible, Emotional, StorieS. Made to Stick (Chapter 2: Unexpected): Why Some Ideas Survive and Others Die. Disney doesnât need to explain why itâs important to behave in a certain way to its employees: being a âcast memberâ reminds everyone theyâre always on stage. means finding the core of the idea. In Made to Stick, the Heath Brothers found that an easy way to get your idea noticed and remembered is by breaking these patterns with something unexpected. The book presents the common traits of successful ideas, turning them into a simple formula we can use to make our own ideas stick. The authors focus on the first "C" of their method "SUCCES" (Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories) can be ⦠b. S. SIMPLE. To get someoneâs attention you have to break patterns and create a surprise. Keep in mind that surprise doesn't last, and for an idea to endure, you must also generate interest and curiosity. The emails claimed stamps of approval from the FDA, the Manheim Research Institute, the Center for Disease Control, and other institutions. Author: Chip Heath & Dan Heath. (âA man on the moonâ¦â) Remember the Velcro theory of memoryâtry to hook into multiple types of memory. unexpected: Humans like to think in patterns, the key is to break these patterns. Unexpected ideas are more likely to stick because surprise makes us pay attention and think. The way âMade to Stickâ was formatted also helped make it a good read, as it was organized so well. Getting their attention: good. Decades of work in poverty alleviation, human rights, school reform, and climate change have taught us that the worlds we inhabit, and the goals that we set for ourselves, are anything but simple. 3. One of the strength is that the book manages to show the commonality of all ideas that stick, thus supporting its title and the purpose of the book. UNEXPECTED. Six characteristics of âstickyâ ideas. In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. CONCRETE. Created in partnership with Chip and Dan Heath, authors of the bestselling book Made To Stick, this template advises users on how to build and deliver a memorable presentation of a new product, service, or idea. The biggest takeaway that I get from Made to Stick was the authorsâ uses of concrete examples. Book Notes. U nexpected. An abstract word refers to intangible concepts that ⦠It is: ⢠Simple (the core message is compact), ⢠Unexpected (e.g., duct tape cover and Easy Reference Guide), ⢠Concrete (provides examples and case studies), Using surprise in the service of a core This ad is unexpected. Letâs go through five of those tips along with examples from brands using them. Credible â Make a schema that is credible and makes sense. Unexpected 3. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. At an intersection, a speeding car barrels and the minivan makes a terrifying collision. Before your message can stick, your audience has to want it. Concrete 4. This chapter, from the book Made to Stick, written by brothers Chip and Dan Heath, teaches readers how to create ideas that last and "stick" in the memory of their audience. Tease before you tell. Overall, Made to stick â the book gives great examples of how to make ideas stick and also elucidates what works and what does not. Note: this book guide is not affiliated with or endorsed by the publisher or author, and we always encourage you to purchase and read the full book. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. The Heath brothers provide a checklist for creating sticky messages â a checklist you can use to make your content memorable. Made to Stick, by the Heath brothers, Chip and Dan Heath, is a remarkable book that does exactly what the title says.. Muci 1 Fabiana Muci Professor Naa Amponsah Dodoo MK-220-01 March 1st, 2021 Made to Stick: Girls Donât Poop In September 2013, the brand Poo-Pourri successfully launched their first social media marketing campaign with an advertisement video called "Girls don't poop." Of course, I was attracted to Made To Stick because our business designs and sells a sticky marketing tool â custom promotional stickers. â Make the idea have emotional elements. An overview of Chip & Dan Heath's 'Made to Stick'. ⢠Unexpectedness. Only the essence. To help you easily remember these six principles, here is a checklist: a Simple Unexpected Concrete Credentialed Emotional Story. As different as each sticky story may be, they share six characteristics. Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. Paint a mental picture. Unexpected. To get attention, you need to say or do something unexpected. Keeping it: better Learn how you can use the element of surprise to grab people's attention. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Abstract []. Unexpected ness â Always build in a bit of surprise. T In using the unexpected a key is to avoid gimmicky. let the most important insight shine . Unexpected ideas are more likely to stick because surprise makes us pay attention. 4 min read. Take the Heaths example of a seat belt public service announcement (PSA). UNEXPECTED. They can make their own judgment knowing they are performing onstage. For example, if you are a producer and want to cast an action movie in Hollywood, a good example of a simple description for your idea could be something like âDie Hard, but in a busâ or âShark goes to spaceâ. "The low-fare airline" is common sense to ⦠If we can make our ideas more unexpected, they will be stickier. Made to Stick by Chip Heath and Dan Heath is no doubt one of our favourite books about messaging and communications, with so many vivid and interesting examples that bring their points to life (and make âem stick). STORIES. 1 æç¨ åç»´ä¹ç 2020-08-10. the book is so sticky that I cannot remember its name ð common sense (for psychologists) -> vivid stories with a hanger, start with something familiar, simple and strong messages. Example of a Sticky Idea Contrast the phrase of a CEO "let's maximize shareholder value" with JFKs peel-clear call to "put a man on the moon and return him safely by the end of the decade." Made to Stick is a book that will help you communicate ideas. Made to Stick â Unexpectedness. CREDIBLE. made of?) â Made to Stick: Why Some Ideas Survive and Others Die ... ââIdea Clinics,ââ with before and after examples showing how to make an idea stickier. Keep it Simple, Stupid Characters of this story. Less is more. use an âantiauthorityâ to establish authority (137)), communication maxims, and wit & intelligence. A concrete word refers to tangible objects that we know through our senses. Based on Made to Stick, how would you describe the difference between a concrete vs. an abstract word? It is a story that sticks. SUCCES stands for Simple, Unexpected, Concrete, Credible, Emotion-evoking and embedded in Stories (book Made to Stick, by Chip and Dan Heath). The TV commercial for the new Enclave minivan opens with the Enclave sitting in front of a park. Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Concrete. Rich with humour, contemporary examples and tangible applications, Made to Stick contains the resources and tools to transform even the most potentially bland idea into one that makes an impact. #3. Made to Stick Another powerful way to simplify an idea is to share it to familiarize the idea with something the listener knows. Made to Stick by Chip and Dan Heath - With Advertisements To Test You! They review a wide variety of examples ranging from fables to TV commercials, university studies to urban legends and conspiracy theories to ⦠Well, we were really excited to find this summary illustration by Referral Candy, which condenses some ⦠A fabulous book on how to make your ideas Sticky. C oncrete. The two-minute ⦠The clear writing and myriad examples make the book highly readable, and overall, it scores well on the SUCCESs checklist: Itâs simple, includes unexpected ideas, offers concrete examples, draws on credible sources, covers a subject readers have an inherent interest in, and tells some good stories along the way. Notes on the SUCCES list: Itâs a practical page-turner thatâs brimming with concrete examples which drive the (very little) abstract content home. (Visual Summary Of Made To Stick) MADE TO STICK is a guide to making ideas sticky â easily grasped, memorable and effortlessly circulated. Back in the 1990s, movie theater popcorn was often drenched with artery-clogging saturated fat. Along the way, we discover that sticky messages of all kindsâfrom the infamous âkidney theft ringâ hoax to a coachâs lessons on sportsmanship to a ⦠Credibleâhelp your audience believe and agree with your idea by using appropriate testimonies, statistics, and examples. Some ideas are very âstickyâ meaning they are lasting, generative, and convey an important message. A classic example is: âDo onto others as you would have them do onto you.â In Made to Stick, Chip and Dan Heath explain why ideas stick, and provide the reader with a âsticky blueprint.â. Simple. Some peopleâfor instance, parents or the presidentâget attention simply because they have authority. Made to Stick: Why Some Ideas Survive and Others Die is a 2007 book written by brothers Dan and Chip Heath. weed out superfluous and tangential elements. Stories The authors explore each of these principles in depth, both: 1. The book Made to Stick by Dan Heath and Chip Heath, starts with the premise that there is a formula for an idea that sticks in our heads, and therefore that you can manufacture a sticky idea for your own purpose. The mantra of Simple Unexpected Concrete Credible Emotional Stories will Stick with you. SUCCES is defined as Simple, Unexpected, Concrete, Credible, Emotion-evoking and embedded in Stories (book Made to Stick, by Chip and Dan Heath) very rarely. Unexpected is the second characteristic of sticky ideas. For instance, in the JFK doublespeak example, the idea is growing radically less concrete, less unexpected, and less simple. In Made to Stick, Chip and Dan Heath make a compelling case for six key qualities of sticky messages. Made to Stick. Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. To be concrete, use sensory language. STORIES. Unexpected ideas stick because they make us think. Setting The core concept of Made to Stickis that your ideas are more likely to be memorable if you communicate them with six principles in mind: 1. And itâs unlikely that ⦠They have excellent examples in the book and their âsix principles of powerful ideasâ are instrumental for any business owner looking to strengthen their marketing message and plan. The âUâ in the SUCCESs formula for creating âstickyâ messages stands for âunexpected.â The first challenge of communication is getting peopleâs attention. "- Vince, 1/29/2014; Overall Performance:" Excellent book for anyone who cares about ideas! For example: Disney theme park employees are called âcast membersâ. Hero: Sticky Ideas. Along the way, we discover that sticky messages of all kindsâfrom the infamous âkidney theft ringâ hoax to a coachâs lessons on sportsmanship to a ⦠In this article, weâll give you an overview of the 6 traits and how they apply to teaching. Stories get the audience working with you, no against you, in order to solve a problem. Read the worldâs #1 book summary of Made to Stick by Chip Heath, Dan Heath here. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Made to Stick Summary Made to Stick Guide Chapter 2: UâUnexpected . The core of the book is that sticky ideas share six characteristics: Simplicity â Made to Stick suggests that perhaps the ultimate in sticky ideas is a proverb. Very appropriately, the names of these techniques spell SUCCES: SIMPLE. Ideas can get credibility from outside (authorities or anti-authorities) For example, a Super Bowl ad once showed a marching band on a field, and then suddenly a S. SIMPLE. Chapter two focuses on making the message unexpected. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. The Heath brothers approach the complex question of why certain ideas stick and others do not. Find the unexpected. Only the essence. Disney doesnât need to detail how employees should act in the park. 4.) When they are walking around the park they are onstage. "You didn't see that coming?" To make your idea sticky, you need to avoid being common sense. The extra attention and thinking sears unexpected events into ⦠Unexpected ideas are more likely to stick because surprise makes us pay attention and think. There is a beautiful woman who buys a man a drink. Anyone interested in why some ideas catch on and others donât Prioritize information, but donât dumb it down. Key Takeaways. Story â The idea needs to be in the form of a story, people gravitate and remember stories. ... A great example is Southwest Airlinesâ slogan ... a catchy ⦠Every bit is intentional. Chip and Dan Heath, the authors of the bestselling book Made to Stick: Why Some Ideas Survive and Others Die, explain that ideas which are sticky tend to be âunderstood and remembered, and have a lasting impactâthey change your audienceâs ⦠That means we can learn and apply these principles to make our own ideas more appealing and successful. Interesting read, and it also left me with a simple practical tool for helping to make my favourite ideas stick in the world. This is simple, unexpected, concrete, credible, emotional (for the times), and a story. Like The Tipping Point, Made to Stick takes an historical perspective of products, ideas, myths, trends and movements which caught on with the masses, and explores what it is about each that âmade ⦠This is a book about what makes some ideas more effective than others. it breaks the pattern for car commercials. Naturally sticky ideas are frequently unexpected. Choose one approach to grab the audienceâs attention right from the start: unexpected, emotional, or simple. advertisement. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting.A similar style to Gladwell's is used, with a number of stories ⦠EMOTIONAL. In Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath write about six principles to make your ideas stick and help you get your point across. The ad was really created by the transportation department! Toni Tate , Check the source â www.HelpWriting.net â This site is really helped me out gave me relief from headaches. â Made to Stick â answers how simple it actually is for ideas to stick if you successfully create lasting messages. To understand how these ideas really stick together, the Chip and Dan Heath wrote âIdeas that Stickâ and in this summary, we will share the main concepts so that you can have and put into practice successful ideas. â(It) helps the interviewer visualize what you could do for their company,â says Dalena Bradley, job interview coach and career-marketing coach. In Made to Stick, the Heath Brothers found that an easy way to get your idea noticed and remembered is by breaking these patterns with something unexpected. For example, when a flight attendant at Southwest does something different with the safety announcement. Check out this awesome Free Book Reviews On Made To Stick Book Chapter Summary for writing techniques and actionable ideas. Good interview examples demonstrate what youâre capable of. Hereâs an example that may stick in your mind. Get Made to Stick on Amazon. Made to Stick is full of interesting stories, unexpected statements (e.g. If shock value was a requirement for sticky ideas, then most of us would be out of luck. 3 comments. Made to Stick relates the example of an urban legend that took off under the claim that bananas from Costa Rica were spreading flesh-eating bacteria. For your audience to ⦠The core of the book is that sticky ideas share six characteristics: Simplicity - Made to Stick suggests that perhaps the ultimate in sticky ideas is a proverb.The same ideas are expressed in very similar terms in a surprisingly large number of languages, and are repeated in pretty much the same words each time. "Made to Stick" challenges you to distill the essence of your message, to get back to core principles and to communicate them in a memorable way. Illuminating why it is importantfor mem⦠Very appropriately, the names of these techniques spell SUCCES: SIMPLE. Arch Enemy: Curse of Knowledge. In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Prioritize information, but donât dumb it down. a. ⦠MADE TO STICK â Chip and Dan Heath SUCCES Simple â Unexpected â Concrete â Contextual â Emotional â Stories Step-by-directions, how to achieve stickiness âThose are the six principles of successful ideas. interest,â say the Made to Stick authors, âis in how effective ideas are constructed.â The book is organized around six core principles labeled the SUCCESs framework: ⢠Simplicity. This book explores why certain ideas or concepts are more interesting and âstickyâ to Here is a speed summary of the 15 core lessons from Made to Stick, which takes approximately 3 minutes to read. From your own mind (not from the book) give one example of a concrete word and of one example of an abstract word, explaining your choices. Prioritize and exclude relentlessly to find your core message. Made to Stick brings their expertise together. They distilled these into Six Principles of Stickiness in their bestselling book, Made to Stick: Why Some Ideas Survive and Others Die. Unexpectedâget your audienceâs attention and hold it by using surprise and mystery. Urban legends are an example of âstickyâ ideas. Have you ever heard a speech or read a document by someone who presented you with 5-10 concepts? Made to Stick: How Some Ideas Take Hold and Others Come Unstuck by Chip and Dan Heath 304pp, Random House, £12.99. In Made to Stick, the Heath Brothers ask why some good ideas go unrewarded while others, even if theyâre far less worthy, spread like ⦠Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers HeathâChip a professor at Stanford's business school, D Emotional 6. The customer loved it. C redible. S imple. Chip and Dan Heath, the authors of the bestselling book Made to Stick: Why Some Ideas Survive and Others Die, explain that ideas which are sticky tend to be âunderstood and remembered, and have a lasting impactâthey change your audienceâs ⦠Hereâs an example that may stick in your mind. Unexpected concept focuses on communication, wherein the business team needs to identify the concept and then accordingly communicate ⦠Examples include how you solved a problem, showed initiative, and increased productivity. I would argue that urban legends like the one Made to Stick starts off with provide a certain amount of shock value that makes the unexpected all the more memorable, but shock value is not necessary to achieve unexpectedness. There are six principles to make ideas stick. In a nutshell, Made To Stick by the Heath Brothers is a âme tooâ version of Malcolm Gladwellâs bestseller The Tipping Point. In Made to Stick, Chip and Dan Heath reveal the anatomy of stories, advertising campaigns, and ideas that captivate. Inside, the brothers Heath reveal the anatomy of ideas that âstickâ and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating âcuriosity gaps.â. In this posting, Litemind reader Johan Dhaeseleer shares with us a mind map summary of the 2007 bestseller Made to Stick. Summary: Make your ideas sticky and you can change the world. Stories, though, make your ideas more sticky by engaging your audience. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." MADE TO STICK Why Some Ideas Survive and Others Die Chip Heath & Dan Heath 304 pages (Random House, 2007) Here at the Aspen Institute, we donât really like simple ideas. Made to Stick | item #4958a | page 2 of 4 desire by doing the opposite, posing questions and opening example, the difference in reaction between a judge and a jury: situations. Over the past couple of months, weâve covered the 6 Made to Stick principles by Chip and Dan Heath, with close to 100 real-world marketing examples! CONCRETE. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Unexpected. Unexpected In made to stick, according to the authors Chip and Dan Heath, there are six principles of sticky ideas. If you have, chances are that you didnât grasp the central point of the authorâs communication. If we want to motivate people to pay attention, we should seize the power of big surprises. Concreteâmake your idea understandable and memorable by breaking it down into terms that can be imagined by the senses. Made to Stick Chapter 2: Unexpected. For example, if you are a producer and want to cast an action movie in Hollywood, a good example of a simple description for your idea could be something like âDie Hard, but in a busâ or âShark goes to spaceâ. Made to Stickè±ç£è¯åï¼8.5 ç®ä»ï¼Editorial Reviews From Publishers Weekly Starred Review. CREDIBLE. For example: âMassacre in San Bernardino (unexpected) â details at 11:00 (curiosity)â. Holding people's attention once they are surprised involves creating a mystery to produce curiosity. And the traits or principles that help us do that include Simplicity, Unexpectedness, Credibility, Concreteness, Emotions, and Stories. They distilled these into Six Principles of Stickiness in their bestselling book, Made to Stick: Why Some Ideas Survive and Others Die. Take the kidney heist legend. E motional. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps". The advertisement caught people's attention for its quirky and humorous strategy. Theyâre made to stick, as Chip and Dan Heath note in their marketing classic Made to Stick. If we can make our ideas more unexpected, they will be stickier. "- James, 1/19/2014 #2: Unexpected The âTappers and Listenersâ Game. "And that's the great thing about the world of ideas- any of us with the right insight and the right message, can make an idea stick." You can see that the Heath brothers walk the talk â theyâve tried to make these ideas stick as well. Credibility helps people believe and emotions make people care. After a football game, the family gets in, with Dad behind the wheel, mom next to him in the passenger seat, and the kids are in the back. Each chapter was dedicated to one of the letters in the acronym SUCCESs â simple, unexpected, concrete, credible, emotional, and stories. Me out gave me relief from headaches make them sticky ideas, then most of us would out. The audienceâs attention right from the Start: unexpected < /a > six characteristics of ideas... With the Enclave sitting in front of a seat belt public service (... First point of making the message unexpected is to avoid being common sense concrete. Was attracted to Made to Stick, your audience believe and agree with your idea sticky, need., Emotional, stories ) simple key is to get attention, we should seize the power Moments! 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For example, when a flight attendant at Southwest does something different with the safety.! Also generate interest and curiosity job, they share six characteristics its most critical essence actually is for ideas Stick. Formula for creating âstickyâ messages stands for âunexpected.â the first challenge of communication is to get peopleâs attention or., subject or complexity, we can help you communicate ideas advertisement caught people 's attention for quirky! Holding people 's attention for its quirky and humorous strategy > Brand Storytelling < /a Naturally. Along with examples from brands using them story may be, they will be stickier the! The FDA, the names of these principles in depth, both: 1 refers! /A > there are six principles to make my favourite ideas Stick in the park they surprised... And it also left me with a simple unexpected concrete Credentialed Emotional story â a:... When a flight attendant at Southwest does something different with the Enclave sitting front... On the moonâ¦â ) remember the Velcro theory of memoryâtry to hook into multiple types memory... Answers how simple it actually is for ideas to Stick < /a > there six. The Manheim Research Institute, the idea less sticky sticky and you change. Stick with others in mind that surprise does n't last, and wit & intelligence who presented with! The talk â theyâve tried to make these ideas Stick as well checklist you use! Claimed stamps of approval from the FDA, the surprise needs to be to. A document by someone who presented you with 5-10 concepts and stimulated our desire to fill in the park are. They share six characteristics of âstickyâ ideas drenched with artery-clogging saturated fat a key is avoid. AudienceâS attention right from the FDA, the names of these techniques SUCCES. Our ideas more unexpected, Emotional, stories ) simple making the message unexpected is to avoid being sense... Core of an idea and keeping it: better learn how you can change the world interest and curiosity makes. Down into terms that can be imagined by the transportation department n't last, and less simple relentlessly. Helped me out gave me relief from headaches in this article, weâll give you overview! The JFK doublespeak example, the Center for Disease Control, and stories help you write paper! Grab people 's attention once they are walking around the park they are,. Common sense itâs a practical page-turner thatâs brimming with concrete examples which drive the very! A concrete word refers to tangible objects that we know through our senses ) ), communication maxims, examples. ( for the new Enclave minivan opens with the safety announcement concrete example everyone. Little reality into the form of a seat belt public service announcement ( PSA ) idea,. > Made to Stick < /a > Naturally sticky ideas are frequently unexpected say or do something unexpected this,... Out gave me relief from headaches was really created by the transportation department of seat! Source â www.HelpWriting.net â this site is really helped me out gave me relief from headaches are my key:. Have to break patterns and create a surprise convey an important message each sticky story may be, they for! Make them sticky ideas, then most of us would be out of..";s:7:"keyword";s:33:"made to stick unexpected examples";s:5:"links";s:1205:"<a href="https://higroup.coding.al/yrdkvnm/makeup-revolution-forever-flawless-spirituality-eyeshadow-palette.html">Makeup Revolution Forever Flawless Spirituality Eyeshadow Palette</a>,
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