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a:5:{s:8:"template";s:46130:"<!DOCTYPE html>
<html lang="en">

   <head>
       <meta charset="UTF-8">
       <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
       <title>{{ keyword }}</title>
<link href="https://fonts.googleapis.com/css?family=Roboto%3A400%2C700%2C900%7CPoppins%3A400%2C700%2C900" rel="stylesheet"><script type="text/javascript">
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		<style type="text/css">
img.wp-smiley,
img.emoji {
	display: inline !important;
	border: none !important;
	box-shadow: none !important;
	height: 1em !important;
	width: 1em !important;
	margin: 0 .07em !important;
	vertical-align: -0.1em !important;
	background: none !important;
	padding: 0 !important;
}
</style>
	<link rel="stylesheet" id="evenex-widget-styles-pro-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules/elements/assets/css/widget-styles-pro.css?ver=1.1" type="text/css" media="all">
<link rel="stylesheet" id="sweetalert2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/sweetalert2/sweetalert2.min.css?ver=8.17.1" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-general-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-smallscreen-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration-smallscreen.css?ver=1.9.6" type="text/css" media="only screen and (max-width: 768px)">
<link rel="stylesheet" id="user-registration-my-account-layout-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/my-account-layout.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="dashicons-css" href="https://higroup.coding.al/wp-includes/css/dashicons.min.css?ver=5.8.2" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-skeleton-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-tooltip-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-full-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-full.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tickets-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-rsvp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="wp-block-library-css" href="https://higroup.coding.al/wp-includes/css/dist/block-library/style.min.css?ver=5.8.2" type="text/css" media="all">
<style id="wp-block-library-theme-inline-css" type="text/css">
#start-resizable-editor-section{display:none}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65)}.wp-block-code{font-family:Menlo,Consolas,monaco,monospace;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65)}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65)}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65)}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-group.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65)}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65)}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}#end-resizable-editor-section{display:none}
</style>
<link rel="stylesheet" id="pmpro_frontend-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/frontend.css?ver=2.5.7" type="text/css" media="screen">
<link rel="stylesheet" id="pmpro_print-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/print.css?ver=2.5.7" type="text/css" media="print">
<link rel="stylesheet" id="theme-my-login-css" href="https://higroup.coding.al/wp-content/plugins/theme-my-login/assets/styles/theme-my-login.min.css?ver=7.1.3" type="text/css" media="all">
<link rel="stylesheet" id="elementor-icons-ekiticons-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/modules/elementskit-icon-pack/assets/css/ekiticons.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="elementskit-parallax-style-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/css/style.css?ver=1.5.9" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-rsvp-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tpp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tpp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="fonts-css" href="https://fonts.googleapis.com/css?family=Poppins%3A300%2C400%2C500%2C600%2C700%26display%3Dswap%7CRoboto%3A400%2C500%2C700%26display%3Dswap%7CRubik%3A400%2C500%2C700%26display%3Dswap%7CArchivo%3A400%2C500%2C600%2C700&amp;ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="bootstrap-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/bootstrap.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="fontawesome-min-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/fontawesome.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="select2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/select2.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="evenex-image-choose-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/image-choose-control.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-icon-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/iconfont.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="xs-grid-line-animation-css-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/grid-line-parallax.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-blog-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/blog.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-master-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/master.css?ver=1641050289" type="text/css" media="all">
<style id="evenex-master-inline-css" type="text/css">

      h1{
         font-family: Poppins, sans-serif;color:#101010;font-size:36px;
      }
      h2,
      .post .entry-header .entry-title,
      .search .page .entry-header .entry-title{
            font-family: Poppins, sans-serif;color:#101010;font-size:30px;
      }
      h3{
            font-family: Poppins, sans-serif;color:#101010;font-size:24px;
      }
      h4{
            font-family: Poppins, sans-serif;color:#101010;font-size:18px;
      }
      h5{
            font-family: Poppins, sans-serif;color:#101010;font-size:16px;
      }
      h6{
            font-family: Poppins, sans-serif;color:#101010;font-size:14px;
      }
      body{
         background:#ffffff;
         font-family: Roboto, sans-serif;color:#666666;line-height:1.625;font-size:16px;
      }
      .logo-area .site-title a , .logo-area .site-desc{
         color:#ec962d;
      }

      .post .entry-header .entry-title a:hover,
      .sidebar ul li a:hover, .xs-footer-section ul li a:hover,
      .post-meta a:hover,
      .header .navbar-light .navbar-nav li a:hover {
         color:  #ec962d;
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      .tag-lists a:hover, .tagcloud a:hover,
      .sticky.post .meta-featured-post,
      .widget-title:before,
      .xs-custom-widget > h5:before,
      .block-title.title-border .title-bg,
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      .header .navbar-light .navbar-nav>li.active>a:before,
      .main-slider .owl-prev.disabled,
      .owl-dots:before,
      .featured-tab-item .nav-tabs .nav-link.active:before,
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      .ts-footer .widget-title:before,
      .main-slider .owl-next:hover, .main-slider .owl-prev:hover,
      .sidebar .widget.widget_search .input-group-btn, .xs-footer-section .widget.widget_search .input-group-btn,
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      .banner-solid,
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      .wp-block-button:not(.is-style-outline) .wp-block-button__link,
      .wp-block-button .wp-block-button__link:not(.has-background),
      .wp-block-file .wp-block-file__button,
      .back_to_top > a,
      .post .meta-featured-post::after {
         background:#ec962d;
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      .post .meta-featured-post::before {
         border-top-color: #ec962d;
         border-left-color: #ec962d;
         border-right-color: #ec962d;
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      .xs-search-group .search-button:hover,
      .pagination li.active a:hover,
      .wp-block-button:not(.is-style-outline) .wp-block-button__link:hover,
      .wp-block-file .wp-block-file__button:hover {
         background:#ff7c49;
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      .header-btn {
         background: linear-gradient(90deg,#ec962d 0,#ff7c49 100%);
      }
      .header-btn::before {
         box-shadow: 0 15px 25px 0 #ec962d;
      }
      .is-style-outline .wp-block-button__link:hover,
      .wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color):hover,
      .wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color):hover,
      .wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color):hover,
      .breadcrumb>li a:hover {
         color: #ff7c49;
      }
      .wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color),
      .wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color),
      .wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color),
      .navbar-nav .nav-link:hover,
      .dropdown-item.active,
      .dropdown-item:active,
      .navbar-nav .dropdown-menu li:hover>a,
      .xs-recent-post-widget .widget-post .entry-title>a:hover {
         color: #ec962d;
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      .tag-lists a:hover, .tagcloud a:hover,
      .owl-theme .owl-dots .owl-dot.active span{
         border-color: #ec962d;
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      .block-title.title-border .title-bg::after{
         border-left-color: #ec962d;
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      .block-title.title-border{
         border-bottom-color: #ec962d;
      }

      .topbar .top-nav li a:hover,
      .comments-list .comment-author a:hover,
      .comments-list .comment-reply-link:hover,
      .post-title a:hover,
      .copyright-area a:hover,
      .ts-footer .widget ul li a:hover,
      .featured-tab-item .nav-tabs .nav-link.active .tab-head>span.tab-text-title,
      .social-links li a:hover,
      .comment-author cite a:hover {
         color:#ec962d;
      }
      .xs-footer-section{
         background-color:   #FFF;
      }
      .btn-primary {
         background: linear-gradient(90deg, #ec962d 0, #ff7c49 100%);
      }
      .sidebar .widget .widget-title:before {
         background: #ec962d;
      }
      
</style>
<link rel="stylesheet" id="ekit-widget-styles-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/widget-styles.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="ekit-responsive-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/responsive.css?ver=2.5.1" type="text/css" media="all">
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery.min.js?ver=3.6.0" id="jquery-core-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2" id="jquery-migrate-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-before.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/underscore.min.js?ver=1.13.1" id="underscore-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-after.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/wp-util.js?ver=5.8.2" id="wp-util-not-in-footer-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/js/jarallax.js?ver=1.5.9" id="jarallax-js"></script>
<meta name="et-api-version" content="v1"><meta name="et-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/tickets/v1/"><meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/events/v1/">
			<script type="text/javascript">
				var elementskit_module_parallax_url = "https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/"
			</script>
		<meta name="msapplication-TileImage" content="https://higroup.coding.al/wp-content/uploads/2021/04/cropped-Bag-page-001-270x270.jpg">
		<style type="text/css" id="wp-custom-css">
			

.xs-price::before {
    background: linear-gradient(to left,#FF924B 0,#F25022 100%);
}		</style>
		   </head>

<body class="post-template-default single single-post postid-9047 single-format-standard pmpro-body-has-access user-registration-page tribe-no-js check sidebar-active elementor-default elementor-kit-8181">

<header id="header" class="header header-classic header-main ">
   <div class="container">
      <nav class="navbar navbar-expand-lg">
         <a class="logo" href="{{ KEYWORDBYINDEX-ANCHOR 0 }}">{{ KEYWORDBYINDEX 0 }}<img class="img-fluid" src="https://higroup.coding.al/wp-content/uploads/2021/04/New-Project-4.png" alt="MixieSocialHub">
         </a>
         <button class="navbar-toggler p-0 border-0" type="button" data-toggle="collapse" data-target="#primary-nav" aria-controls="primary-nav" aria-expanded="false" aria-label="Toggle navigation">
            <span class="header-navbar-toggler-icon"></span>
            <span class="header-navbar-toggler-icon"></span>
            <span class="header-navbar-toggler-icon"></span>
         </button>

         

	<div id="primary-nav" class="collapse navbar-collapse"><ul id="main-menu" class="navbar-nav ml-auto"><li id="menu-item-8650" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-8650 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 1 }}" class="nav-link">{{ KEYWORDBYINDEX 1 }}</a></li>
<li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 2 }}" class="nav-link">{{ KEYWORDBYINDEX 2 }}</a></li>
<li id="menu-item-8500" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8500 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 3 }}" class="nav-link">{{ KEYWORDBYINDEX 3 }}</a></li>
<li id="menu-item-8219" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8219 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 4 }}" class="nav-link">{{ KEYWORDBYINDEX 4 }}</a></li>
<li id="menu-item-8169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8169 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 5 }}" class="nav-link">{{ KEYWORDBYINDEX 5 }}</a></li>
<li id="menu-item-8170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8170 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 6 }}" class="nav-link">{{ KEYWORDBYINDEX 6 }}</a></li>
<li id="menu-item-8168" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8168 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 7 }}" class="nav-link">{{ KEYWORDBYINDEX 7 }}</a></li>
</ul></div>
         
                                    </nav>
   </div><!-- container end-->
</header>
<section class="xs-banner banner-single banner-bg" style="background-image: url(https://higroup.coding.al/wp-content/themes/evenex/assets/images/banner/bg_banner.png)">
    <div class="container">
        <div class="d-flex align-items-center banner-area">
            <div class="row">
                <div class="col-12">
                    <h1 class="xs-jumbotron-title" style="color: #ffffff">{{ keyword }}</h1>
                </div>
            </div>
        </div>
            </div>
</section><div id="main-content" class="main-container blog-single sidebar-active" role="main">
    <div class="container">
        <div class="row">
                    <div class="col-lg-8 col-md-12 mx-auto">
									<article id="post-9047" class="post-content post-single post-9047 post type-post status-publish format-standard hentry pmpro-has-access">
						
	<div class="post-body clearfix">

		<!-- Article header -->
		<header class="entry-header clearfix">
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</html>";s:4:"text";s:36167:"<a href="https://www.pulse.ng/lifestyle/beauty-health/the-dark-side-of-social-media-how-unrealistic-beauty-standards-are-causing-identity/hv4tffb">social media</a> <a href="https://theemeraldmagazine.com/streaming-society-a-breakdown-of-social-media-and-influencers/">Social Media</a> beauty bloggers, video game vloggers, toy unboxers, instafamous) are extremely popular among minors. Celebrity endorsements have been around as early as the 1920s, and have gained new traction in the age of social media. If you go the micro-influencer route, you won’t need to scrape your pockets for a social media influencer marketing campaign: 84% of micro-influencers will charge less than $250 for a sponsored post. 1. But it reflected just how serious the local outrage was. Listen Now. A new trending topic, we’re keen to get our first reaction thoughts down on Twitter. <a href="https://www.psychologytoday.com/us/blog/after-service/201705/the-science-behind-why-people-follow-the-crowd">The Science Behind Why People Follow the Crowd ...</a> Influencers not only drive audiences to their page by advertising to their following, they also create word-of-mouth communication of your brand in comparison to direct advertising. According to Business Insider, the influencer … So much in fact, that Social Media Today found that customers spend more money (20-40 percent) on brands who engage directly with them on social media. The mass media affects everyone in society. Everyone is affected by the media on a daily basis, and is influenced by it constantly. Through this the mass media is able to form stereotypes of individual groups of people and has the ability to persuade people to conform to those stereotypes. Gen Z and millennials both would be influencers to make a difference in the world (58% and 48% respectively), and both desired flexible hours (55% and 60%). If you ask me about Selena Gomez niche area I think it is the lifestyle. ... “Greek yogurt,” said Berger, “is really a great example of the power of social influence and word … Short, crispy information will become a go-to choice The key is in the word relationship – which means it’s a two-way street. We propose that UGT may explain why people follow social influencers (Katz, Blumler, & Gurevitch, 1974). I browse things like instagram a lot, and there are an overwhelming number of people who have thousands of followers just because they post revealing pictures of themselves. The readers and followers are also people who have active accounts on those same platforms. Social media puts pressure on you to go on amazing holidays and buy into all these fab diets. Influen… Reason no. Media has the power to influence individual beliefs, attitudes, and behaviors. Photo credit: KaikaTaaK. Perhaps we’ve chosen the busy restaurant over the quieter … The long-term psychological impact of social media on individuals and their individual sense of “self” remains to be seen. A common product that is advertised on social media is appetite suppressants. They’re also more likely to listen to suggestions than men. A brand story can be interlaced into a social media influencers personal story naturally and painlessly. Second, we reshare harmful and illegal content, primarily from large influencer accounts, that is publicly posted to social media so that that everyone can see what these influencers are … But more and more people on social media don’t just follow their friends — they also follow influencers. With this in mind, brands are choosing to increase their marketing spend with social media influencers, as they become more effective. We're considering longer … 70% of Teens Trust Influencers More than Traditional Celebrities. This was a prime example of the rampant privilege we see in the yoga influencer world. Influencers seem to play an important role in minors' lives, first, because minors spend a large part of their time watching, viewing, liking, forwarding, and commenting on influencers' content. Awario, for example, provides users with a ready-made list of influencers across all social media platforms and the Web.They are sorted hierarchially based on the number of followers or the website traffic, and the number of times they mention the user's brand or industry keywords. Influencer marketing is one of the most effective and efficient ways to connect and gain credibility with your target market, if you do it correctly. Done incorrectly, influencer marketing can waste large amounts of time and money and potentially hurt your brand image. Why do you think people follow influencers on social media? Influencers should keep their personal interest aside and work towards the goal that serves the greater good to … Our mental state is being put at risk; influencers can use their power to make you buy into something you … It Increases Your Audience Reach And Visibility. by Steve Martin, CMCT. Others think that social media is about the way we get many updates from people who we follow and maybe someone out there thinks social media is a part of a new marketing strategy. That’s according to new research from Cassandra, the insights and cultural strategy group, which asked over 1,000 US and 500 UK young shoppers about their preferences. But with social media burgeoning, anybody can be a fashion or beauty influencer, showcase a certain lifestyle and consistency in choices and influence people to make (shopping) decisions. Follow these steps to make sure your takeover checks all the right boxes. The opportunities available to all businesses, no matter the size or the budget are huge. Since the first caveman grunted at his wife once to say he was hungry, and twice to say he was lonely, communication has influenced real world actions. Here are some of the reasons why everybody wants to be an influencer and nobody wants a real job anymore: Money. Obviously they’re all attractive. But there is one thing we do know. Social media influencer campaigns can provide a huge lift for a company and its brand if it is targeted in scope, measurement, and expectations. Why Operating Agreements Are a Must for Any New LLC. Influencers such as food bloggers and social media influencers create content to raise … Social media is the number one choice for customer care — every month, people and businesses exchange 8 billion Facebook messages. Social media is changing more than the way we communicate. Click on the Blue link to the bookmarked assignment below: ANALYZE: The Influence of Social Media For how much time we spend on social media, have you ever thought about how certain … The UGT was originally developed to understand why people use mass media, like television. Influencer Marketing Campaigns That Grow Social Media Following – Hireinfluence is the most well known for setting up marketing campaigns are designed to skyrocket the number of … Social Proof – at some point most of us will have succumbed to its powerful draw. According to the January 2019 We Are Socialreport, 3.484 billion people actively use social media - that's 45% of the world’s population. Thus, social norms that influence and encourage gender violence have been targeted by policy interventions using … 1. Candice Huffine Magazine cover star Candice Huffine never let anyone stop her from following her dreams—first to become a model and later, a marathon finisher. Why We Compare Ourselves to Others on Social Media and How to Stop. Gen Z and millennial shoppers prefer to follow influencers they consider relatable with 89% of survey respondents admitting that they followed creators who seemed like a nice person. The power of social media influencers also lies in their ability … The use of social media platforms has grown exponentially in the last decade. Another way to find influencers is with the help of a social media monitoring tool. Why? Influencer marketing involves collaborating with popular and relevant influencers in your niche Social media is changing more than the way we communicate. Specialist advice should be sought about your specific circumstances. “Look back to 2015 and social media influencers could be segregated into a handful of categories. She is really good at singing. Trust for influencers may be waning however, at least when it comes to the products that influencers are touting on social media. Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual … We want to be interested The first step in choosing an influencer is their content. Why do so many brands prefer to work with Instagram influencers? Marianna is the Co-Founder of Summer Fridays, a clean … If you haven't heard, social media influencers now play a pivotal role in marketing for a wide range of brands. 6.0 Literature Reviews. Legal Concerns for Product Endorsements by Social Media Influencers. … Since the first caveman grunted at his wife once to say he was hungry, and twice to say he was lonely, communication has … Top 7 Impacts of Social Media. Permalink. To influence journalist's stories - The public can actually see PR professionals on social media when they address a crisis, but many work behind the scenes to shape a brand's … In fact, according to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media. 1. There are hundreds of social media influencers within the lifestyle industry, and YouTube and Instagram appear to be the two most popular platforms. Influence, a topic I am always talking about, can be about … The Impact of Social Media on Politics. Impact of social media influencers on youth: People trust social media influencers more than traditional celebrities because they are more relatable having the image of a girl/boy next door. With these seven keys, you’re well … When your friends didn’t reply to your text, you can greet them on Facebook. In a survey conducted by Vocus and Brian Solis,62% of the respondents said that they follow an influencer because The core activities include the things people do with social media such as converse, share, post, tag, upload content, comment, and so on. 1. It probably goes without saying (but we’ll say it anyway): social media influencers generally have a large social media following. Another way social media may impact teens emotionally is internal. Our daily lives … But what exactly is an influencer on social media? The Shift From Celebrities To The Power Of Social Media Influencers. Audiences are more receptive of social media influencers than celebrities. The Psychology of Social Media. Increasingly, alongside user-generated content and brand-owned content, consumers are turning to social influencers as a way to identify products, services, and travel destinations that resonate with their unique lifestyles. Social media influencers offer your brand several key advantages, such as: Granting Access To A Wider Audience. Followers recognize influencers’ expertise within the niche and follow their social media updates with avid interest. Social Expectations Influence Behavior. Followers and especially youngsters feel closer to the influencers they follow because influencers interact with them frequently. The support components include the web 2.0 … “Teens are at … We have our own preferences of pages that we like, people we add and influencers that we follow. Marks & Spencer, John Lewis and Superdrug are just some of the brands who are utilising their own staff – and often their personal social media accounts – to engage customers online. We want to connect with someone... 2. Social media influencers are not going anywhere. Now, we’re seeing new categories emerging all the time, with influencers that choose to break the mould and influence across multiple categories. It has been argued that the social media effect creates a false sense of self and self-esteem through the use of likes, fans, comments, posts, etc. For many social media users, … Influencers affect our body image more than celebrities and friends because they spend their whole lives posting what looks, at first blush, … In the early days, brands would rely on Facebook and Twitter to promote their offerings. Social media influencers are authentic content creators and storytellers, that is their superpower. Social media influencers are well-recognized on social platforms, such as Instagram, YouTube, Facebook, or Twitter, and are followed by thousands or even millions of people. It's extremely difficult for … Social media influencers these days are starting to look like beauty clones. It Has an … Quality over quantity: Why follower count isn't everything. Research shows we do not have as much control over our thoughts and behavior as we think. If they mention your brand name, talk about it or retweet or share your posts, they are amplifying your brand communication. We’ve created a free social media analytics template you can use to collect data about your performance on the various social networks. These engaged influencers would be a good group to reach … Through social media, influencers generate conversation, drive engagement, and set cultural trends. Social media influencers are first explored in the advertising field, particularly to create buzz in the younger markets and further expand social media coverage in businesses. They have been working with influencers for a few years to promote their service. Because they are inspired by them and trust their opinions and recommendations. In turn, influencers aim to cater to the fervid interests of their followers and tailor their posts accordingly, while sticking to that which represents their own values and personality. We can safely predict that in 2020 and beyond, more and more social media influencers will rise and play an important role in creating brand awareness. With 76% of journalists saying they think about their story’s social media sharing ability, effectively using social media as part of a greater PR strategy is imperative.. Take advantage of these five ways to use social media, and advance your public relations campaign. Overall, social media influencers post content on some form of social media and use similar strategies to distribute their messages. Today, influencers are all over social media platforms like Instagram, YouTube, TikTok, Twitch, Tumblr, and Snapchat, and sponsored content has become so ubiquitous that … We see social media use linked with anxiety teens feel within themselves. Why are social media influencers so influential? Its campaign brief was simple: "We're looking for college athletes to do a post on social media in exchange for free products. One lesson from social psychology is the influence others have on us. Why we follow trends (even bad ones) Kai Ryssdal Mar 6, 2013. Influencers are social media's celebrity spokespersons. We feel like failures, prepared to yield at any roadblock we encounter. Social media influencers (e.g. The right influencers enlisted for the right reason can yield extraordinary benefits, but influencers can be a bad influence if they are not carefully identified or if their impact is … It feels like you’re sold a life and are expected to live up to a standard that is … Chances are even if you don't "follow" a social media influencer or even totally understand what they do you're likely to understand the concept. Find a way to contact them. The theory is based on the premise that people actively use media to satisfy their personal needs (Wu, Wang, & Tsai, 2010). Here's why people follow influencers on Instagram. Humans are incredibly visual creatures, which is why Instagram is one of the most successful (and I believe … According to a monumental 2018 Pew Research … And now, thanks to the extended reach of social media platforms, they are … And how you can use it the right way. To what extent will these actions have influence their life? follow to follow; So to get a follower they've to follow one as returning favour, what influencers call it 'community building'. Build Brand … View PDF (257.15 KB) Order Free Copies. While the lines are blurred between influencer marketing and celebrity endorsements, here’s why social media influencers are more powerful in 2018. Make sure current happy customers follow your social media. We document an experience first and only live the experience in hindsight. A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. The life of a social media influencer. Of course, we’ve all heard of the power of word-of-mouth, but with social media and its ability to spread at a rapid speed across countries, it’s more important than ever before. As such, the level of involvement with … Browse industry-related hashtags on social media to see who is regularly sharing content and talking about your competitors. Inevitably these people look up to influencers in social media to guide them with their decision making. 3. They Increase Your Visibility. Nowadays, social media seems like a big part of our life. (Pew Research Center)The study used data from five different surveys … For example, when we go to … Product updates, new content, and industry information are all valuable to customers. Free social media analytics report template. We’ve included examples to inspire social media takeover ideas along the way. Customers rely on you to not only … How are social media influencers important for your company? Yes, I know two social media influencers their names are Selena Gomez and Taylor Swift. According to Pixlee.com, a social media influencer is “a user on social media who has established credibility in a specific industry. #4 Influencers are More Popular among Women. While the above influencers do have massive followings on social media, you shouldn't necessarily discount micro-influencers (1,000 to 100,000 followers) or even nano-influencers (less than 1,000 followers) for your brand. 3. But modern consumers are skeptical and savvy. Influencer casting has become a thing: “Boo: A Medea Halloween,” Tyler Perry’s 2016 entry in his signature screen franchise, featured four social media influencers in the cast, to better capitalize on their millions of followers who producers counted on to follow them into movie theaters. 1. Working with micro-influencers (less than 10 000 social media followers) is typically inexpensive, but with macro-influencers (more than 10 000 followers) the product … The Pew Research Center found 48% of people age 18-29 get most of their news from social media. There are a lot of so-called social media influencers in my country and most of them chose a political area for their business. Social media influencers can boost your internet presence incredibly. How to Become an Influencer: 7 Easy Steps to Becoming a Social Media Influencer TodaySelect Your Niche. Before you start on your path to becoming an influencer, you need to first select your niche. ...Optimise Your Social Media Profiles. ...Understand Your Audience. ...Create and Post Relevant Content. ...Be Regular and Consistent. ...Engage With Your Audience. ...Let Brands Know You’re Open to Collaborations. ... Working with social media influencers can have a much greater impact on a business. A new kind of influencer. So why do we follow social media influencers? A social media influencer relies on their relationship with their audience, which means you can’t simply rely on posting your content and hoping people will engage with it. Navigation of our complex social world is facilitated by shared social expectations that influence behavior. 2. In today’s cultural and technological climate, everyone uses some sort of social media. Despite these noteworthy figures, younger generations still trust customer product reviews and recommendations from friends and family more than they do influencers, per … It’s a great place to start if you aren’t ready to invest in a tool that will automatically collect data for you. Over the last decade, we have seen social media grow rapidly in importance. Current customers. Whether it's endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there's a digital influencer for every product, and increasingly, more businesses are joining the influencer marketing bandwagon as a means to … Here's what we need to do. 2. The Legal Implications of Social Media Marketing in 2021. Social media use may make teens feel even more self-conscious than they already do. That means that 3 out of every 4 customers on social media will look to the likes of family, friends and social media influencers for reviews on products or items before investing, and that’s why influencer marketing has become such an imperative part of online marketing in the 21st century. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.”. They follow the social media influencer for a reason and that reason could be an important indicator as to whether or not that particular social media influencer would be right for your client. Due to their high-profile roles, athletes have always been key influencers on social and cultural issues. This comes part and parcel with the… Define your goals. Why do they follow these trends blindly? If you want to get in contact with a social media influencer, you need to follow these steps: Figure out who suits your brand and works in the same industry. The creator … When a society shifts how it is communicating then the flow of real world actions also changes. “Instagram clearly works for those at the early stages of the sales funnel. “Many influencers begin as everyday, ordinary internet users, but by producing content that may be based on talent or skill or on disclosures into … Social media has been blamed, but the reality is more complicated ... We believe that spread can happen solely via social media.” ... Meg started to … But ultimately, when we click off social media and go back into real life, the many influences on what and how we eat are still much stronger, experts say. The answer is more complex than “Well, I think they look cool.” Why Do We Follow Social Media Influencers? 1. If you think a social media takeover is right for your brand, start by creating a plan. They can use other means as well to get people to find and discover them, but all the action takes place on the social media platform. Influencers having a loyal following have been successful in establishing themselves as a subject matter expert in their niches. You know the look: a full pout, perfectly arched eyebrows, maybe some expertly applied eyeliner, topped off with a healthy dose of highlighter and cheek contouring. With social media, celebrities are able to interact with, and influence, … INTRODUCTION. For example, since Respona usually gives users access to the social media accounts of your prospects, we could start by going to the Twitter profile of one of our prospects… Social media influencers are essentially what allow brands to build a relationship with consumers on social media platforms. “The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else’s highlight … We hope we’ve successfully convinced you why social media is important for your business. Appearing wealthy on social media has become its own industry. Eventually, following or get followed by influencers improves your Instagram profile score. Many influencers believe in F2F concept i.e. The problem of partisan bias is exacerbated on social media because online networks are often organized around a few key influencers. Social media Marketing is all about the presence on social platforms and it’s growing importance for the businesses today in the internet Social media is an ever changing space, thanks to new social networks that have popped up in the last few years. ... As marketers, we create content in order to persuade and engage with customers. The content of this article is intended to provide a general guide to the subject matter. Social media takeovers don’t have to be complicated. Today’s PR professionals can no longer avoid the impact social media has on the industry. It's a hot topic in my country because we have many different conflicts inside and a war in add. Why Use Influencer Marketing?People Follow Influencer's Advice. Authenticity in marketing is like a smile of a child - you can't deny it and you just respond to automatically by smiling.Your Ads Won't Be Blocked. This is a real competitive advantage of influencer marketing though it's not as obvious as the first one.Engagement Is Very High. ...More items... A cool thing happens, we put it on Instagram. So many of us pay huge … Before reading . 15. To do so, we’re going to do something that’s as simple as finding the social media channels each micro-influencer has. It’s simple: As humans, we feel good when we help those close to us. "Whether or … 2. An influencer can make more money in a month than you do in a year. So far, we have established who influencers are and how they are on the rise in the field of … Their followers provide a core audience of avid social media users, while the influencers themselves, through the endorsement of and engagement with brands, provide authenticity and trustworthiness. In the context of Bangladesh, social media influencers are having a more negative impact than a positive impact on their young followers. The FTC works to stop deceptive ads, and its Endorsement Guides go into detail about how advertisers and endorsers can stay on the right side of the law. And the FTC has recently published a new “Disclosures 101 for Social Media Influencers” guide, with all the important dos and don’ts for influencers to follow.  Document an experience first and only live the experience in hindsight influence have. Legal Implications of social media influencers within the lifestyle industry, and industry information are all valuable to.... Free Copies as marketers, we ’ ve included examples to inspire media... When your friends didn ’ t reply to your text, you can use to collect data about performance... From Pew research claims that about One in five U.S. adults gets their political primarily! Why social media influencer ( and how do I Become One U.S. adults gets political. Would rely on Facebook and Twitter to promote their offerings the UGT was originally developed understand! 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