Current File : /var/www/html/higroup/tbzt/cache/ba6b6588933411700e7649bc34a0e59e
a:5:{s:8:"template";s:46130:"<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
<title>{{ keyword }}</title>
<link href="https://fonts.googleapis.com/css?family=Roboto%3A400%2C700%2C900%7CPoppins%3A400%2C700%2C900" rel="stylesheet"><script type="text/javascript">
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<style type="text/css">
img.wp-smiley,
img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 .07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}
</style>
<link rel="stylesheet" id="evenex-widget-styles-pro-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules/elements/assets/css/widget-styles-pro.css?ver=1.1" type="text/css" media="all">
<link rel="stylesheet" id="sweetalert2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/sweetalert2/sweetalert2.min.css?ver=8.17.1" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-general-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-smallscreen-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration-smallscreen.css?ver=1.9.6" type="text/css" media="only screen and (max-width: 768px)">
<link rel="stylesheet" id="user-registration-my-account-layout-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/my-account-layout.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="dashicons-css" href="https://higroup.coding.al/wp-includes/css/dashicons.min.css?ver=5.8.2" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-skeleton-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-tooltip-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-full-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-full.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tickets-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-rsvp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="wp-block-library-css" href="https://higroup.coding.al/wp-includes/css/dist/block-library/style.min.css?ver=5.8.2" type="text/css" media="all">
<style id="wp-block-library-theme-inline-css" type="text/css">
#start-resizable-editor-section{display:none}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65)}.wp-block-code{font-family:Menlo,Consolas,monaco,monospace;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65)}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65)}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65)}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-group.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65)}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65)}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}#end-resizable-editor-section{display:none}
</style>
<link rel="stylesheet" id="pmpro_frontend-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/frontend.css?ver=2.5.7" type="text/css" media="screen">
<link rel="stylesheet" id="pmpro_print-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/print.css?ver=2.5.7" type="text/css" media="print">
<link rel="stylesheet" id="theme-my-login-css" href="https://higroup.coding.al/wp-content/plugins/theme-my-login/assets/styles/theme-my-login.min.css?ver=7.1.3" type="text/css" media="all">
<link rel="stylesheet" id="elementor-icons-ekiticons-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/modules/elementskit-icon-pack/assets/css/ekiticons.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="elementskit-parallax-style-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/css/style.css?ver=1.5.9" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-rsvp-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tpp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tpp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="fonts-css" href="https://fonts.googleapis.com/css?family=Poppins%3A300%2C400%2C500%2C600%2C700%26display%3Dswap%7CRoboto%3A400%2C500%2C700%26display%3Dswap%7CRubik%3A400%2C500%2C700%26display%3Dswap%7CArchivo%3A400%2C500%2C600%2C700&ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="bootstrap-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/bootstrap.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="fontawesome-min-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/fontawesome.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="select2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/select2.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="evenex-image-choose-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/image-choose-control.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-icon-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/iconfont.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="xs-grid-line-animation-css-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/grid-line-parallax.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-blog-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/blog.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-master-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/master.css?ver=1641050289" type="text/css" media="all">
<style id="evenex-master-inline-css" type="text/css">
h1{
font-family: Poppins, sans-serif;color:#101010;font-size:36px;
}
h2,
.post .entry-header .entry-title,
.search .page .entry-header .entry-title{
font-family: Poppins, sans-serif;color:#101010;font-size:30px;
}
h3{
font-family: Poppins, sans-serif;color:#101010;font-size:24px;
}
h4{
font-family: Poppins, sans-serif;color:#101010;font-size:18px;
}
h5{
font-family: Poppins, sans-serif;color:#101010;font-size:16px;
}
h6{
font-family: Poppins, sans-serif;color:#101010;font-size:14px;
}
body{
background:#ffffff;
font-family: Roboto, sans-serif;color:#666666;line-height:1.625;font-size:16px;
}
.logo-area .site-title a , .logo-area .site-desc{
color:#ec962d;
}
.post .entry-header .entry-title a:hover,
.sidebar ul li a:hover, .xs-footer-section ul li a:hover,
.post-meta a:hover,
.header .navbar-light .navbar-nav li a:hover {
color: #ec962d;
}
.tag-lists a:hover, .tagcloud a:hover,
.sticky.post .meta-featured-post,
.widget-title:before,
.xs-custom-widget > h5:before,
.block-title.title-border .title-bg,
.block-title.title-border .title-bg::before ,
.owl-next, .owl-prev,
.header .navbar-light .navbar-nav>li.active>a:before,
.main-slider .owl-prev.disabled,
.owl-dots:before,
.featured-tab-item .nav-tabs .nav-link.active:before,
.owl-theme .owl-dots .owl-dot.active span,
.ts-footer .widget-title:before,
.main-slider .owl-next:hover, .main-slider .owl-prev:hover,
.sidebar .widget.widget_search .input-group-btn, .xs-footer-section .widget.widget_search .input-group-btn,
.xs-search-group .search-button,
.banner-solid,
.pagination li.active a,
.wp-block-button:not(.is-style-outline) .wp-block-button__link,
.wp-block-button .wp-block-button__link:not(.has-background),
.wp-block-file .wp-block-file__button,
.back_to_top > a,
.post .meta-featured-post::after {
background:#ec962d;
}
.post .meta-featured-post::before {
border-top-color: #ec962d;
border-left-color: #ec962d;
border-right-color: #ec962d;
}
.xs-search-group .search-button:hover,
.pagination li.active a:hover,
.wp-block-button:not(.is-style-outline) .wp-block-button__link:hover,
.wp-block-file .wp-block-file__button:hover {
background:#ff7c49;
}
.header-btn {
background: linear-gradient(90deg,#ec962d 0,#ff7c49 100%);
}
.header-btn::before {
box-shadow: 0 15px 25px 0 #ec962d;
}
.is-style-outline .wp-block-button__link:hover,
.wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color):hover,
.wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color):hover,
.wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color):hover,
.breadcrumb>li a:hover {
color: #ff7c49;
}
.wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color),
.wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color),
.wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color),
.navbar-nav .nav-link:hover,
.dropdown-item.active,
.dropdown-item:active,
.navbar-nav .dropdown-menu li:hover>a,
.xs-recent-post-widget .widget-post .entry-title>a:hover {
color: #ec962d;
}
.tag-lists a:hover, .tagcloud a:hover,
.owl-theme .owl-dots .owl-dot.active span{
border-color: #ec962d;
}
.block-title.title-border .title-bg::after{
border-left-color: #ec962d;
}
.block-title.title-border{
border-bottom-color: #ec962d;
}
.topbar .top-nav li a:hover,
.comments-list .comment-author a:hover,
.comments-list .comment-reply-link:hover,
.post-title a:hover,
.copyright-area a:hover,
.ts-footer .widget ul li a:hover,
.featured-tab-item .nav-tabs .nav-link.active .tab-head>span.tab-text-title,
.social-links li a:hover,
.comment-author cite a:hover {
color:#ec962d;
}
.xs-footer-section{
background-color: #FFF;
}
.btn-primary {
background: linear-gradient(90deg, #ec962d 0, #ff7c49 100%);
}
.sidebar .widget .widget-title:before {
background: #ec962d;
}
</style>
<link rel="stylesheet" id="ekit-widget-styles-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/widget-styles.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="ekit-responsive-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/responsive.css?ver=2.5.1" type="text/css" media="all">
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery.min.js?ver=3.6.0" id="jquery-core-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2" id="jquery-migrate-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-before.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/underscore.min.js?ver=1.13.1" id="underscore-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-after.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/wp-util.js?ver=5.8.2" id="wp-util-not-in-footer-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/js/jarallax.js?ver=1.5.9" id="jarallax-js"></script>
<meta name="et-api-version" content="v1"><meta name="et-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/tickets/v1/"><meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/events/v1/">
<script type="text/javascript">
var elementskit_module_parallax_url = "https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/"
</script>
<meta name="msapplication-TileImage" content="https://higroup.coding.al/wp-content/uploads/2021/04/cropped-Bag-page-001-270x270.jpg">
<style type="text/css" id="wp-custom-css">
.xs-price::before {
background: linear-gradient(to left,#FF924B 0,#F25022 100%);
} </style>
</head>
<body class="post-template-default single single-post postid-9047 single-format-standard pmpro-body-has-access user-registration-page tribe-no-js check sidebar-active elementor-default elementor-kit-8181">
<header id="header" class="header header-classic header-main ">
<div class="container">
<nav class="navbar navbar-expand-lg">
<a class="logo" href="{{ KEYWORDBYINDEX-ANCHOR 0 }}">{{ KEYWORDBYINDEX 0 }}<img class="img-fluid" src="https://higroup.coding.al/wp-content/uploads/2021/04/New-Project-4.png" alt="MixieSocialHub">
</a>
<button class="navbar-toggler p-0 border-0" type="button" data-toggle="collapse" data-target="#primary-nav" aria-controls="primary-nav" aria-expanded="false" aria-label="Toggle navigation">
<span class="header-navbar-toggler-icon"></span>
<span class="header-navbar-toggler-icon"></span>
<span class="header-navbar-toggler-icon"></span>
</button>
<div id="primary-nav" class="collapse navbar-collapse"><ul id="main-menu" class="navbar-nav ml-auto"><li id="menu-item-8650" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-8650 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 1 }}" class="nav-link">{{ KEYWORDBYINDEX 1 }}</a></li>
<li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 2 }}" class="nav-link">{{ KEYWORDBYINDEX 2 }}</a></li>
<li id="menu-item-8500" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8500 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 3 }}" class="nav-link">{{ KEYWORDBYINDEX 3 }}</a></li>
<li id="menu-item-8219" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8219 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 4 }}" class="nav-link">{{ KEYWORDBYINDEX 4 }}</a></li>
<li id="menu-item-8169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8169 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 5 }}" class="nav-link">{{ KEYWORDBYINDEX 5 }}</a></li>
<li id="menu-item-8170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8170 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 6 }}" class="nav-link">{{ KEYWORDBYINDEX 6 }}</a></li>
<li id="menu-item-8168" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8168 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 7 }}" class="nav-link">{{ KEYWORDBYINDEX 7 }}</a></li>
</ul></div>
</nav>
</div><!-- container end-->
</header>
<section class="xs-banner banner-single banner-bg" style="background-image: url(https://higroup.coding.al/wp-content/themes/evenex/assets/images/banner/bg_banner.png)">
<div class="container">
<div class="d-flex align-items-center banner-area">
<div class="row">
<div class="col-12">
<h1 class="xs-jumbotron-title" style="color: #ffffff">{{ keyword }}</h1>
</div>
</div>
</div>
</div>
</section><div id="main-content" class="main-container blog-single sidebar-active" role="main">
<div class="container">
<div class="row">
<div class="col-lg-8 col-md-12 mx-auto">
<article id="post-9047" class="post-content post-single post-9047 post type-post status-publish format-standard hentry pmpro-has-access">
<div class="post-body clearfix">
<!-- Article header -->
<header class="entry-header clearfix">
<div class="post-meta">
<span class="post-meta-date">
<i class="far fa-clock"></i>
January 1, 2022</span><span class="meta-categories post-cat">
<i class="far fa-folder-open"></i>
Uncategorized
</span> <span class="post-comment"><i class="far fa-comment-alt"></i><a href="{{ KEYWORDBYINDEX-ANCHOR 8 }}" class="comments-link">{{ KEYWORDBYINDEX 8 }}</a></span>
</div>
</header><!-- header end -->
<!-- Article content -->
<div class="entry-content clearfix">
<p>{{ text }}</p>
<p>{{ links }}</p>
</div> <!-- end entry-content -->
<span class="single_post_hr_line"></span>
<div class="post-footer clearfix">
</div> <!-- .entry-footer -->
</div> <!-- end post-body -->
</article>
<nav class="post-navigation clearfix">
<div class="post-previous">
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</html>";s:4:"text";s:34954:"More than other social media platforms, Instagram dominates the influencer marketing game. What is special about social media influencers, is that their fanbase is very loyal and their trust in the influencers is high. I reckon bloggers have raised millions for charity over the years. "As a fashion blogger, you don't have to fit a standard," said Kelly. Moe Sid. <a href="https://news.yahoo.com/impact-social-media-influencers-amid-220959565.html">Impact of social media influencers amid pandemic</a> It's something businesses just can't ignore. Social Media and Influencers: Impact on the Fashion and Apparel Supply Chain INTRODUCTION: GOING VIRAL The growth of the internet and a hyper-connected, hyper-mediated world poses enormous challenges for consumer products companies. <a href="https://articleocity.com/impact-of-social-media-influencers-on-young-people/">impact-of-social-media-influencers-on-young-people</a> Influencers seem to play an important role in minors' lives, first, because minors spend a large part of their time watching, viewing, liking, forwarding, and commenting on influencers' content. <a href="https://www.samantharickelton.com/2019/02/the-positive-impact-of-social-media.html">The Positive Impact of Social Media Influencers ...</a> <a href="https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/08/26/how-social-media-influencers-can-drive-sales-for-your-business/">How Social Media Influencers Can Drive Sales For Your Business</a> Research shows that social media can have a minor but still significant influence on voter behavior. <a href="https://www.siliconindia.com/news/general/the-rise-of-social-influencers-and-the-impact-of-social-media-on-society-nid-214691-cid-1.html">The Rise of Social Influencers and The Impact of Social ...</a> Instagram itself has grown to have over . Check out our infographic to know about the growing importance of social media influencers and how social media influencers impact online buying decisions. Social media has improved information flows, outreach, mobilization, and fundraising; however, it has also increased . Who are social media influencers and how exactly do they influence others? When it comes to which social media platform has the most trusted influencers, 31% of baby boomers (ages 57 and older) cite Facebook, while 32% of Gen Zers (ages 16 to 24) cite Instagram. Social Media Influencer Social media facilitates the spread of information as well as influence that enables a large quantity of opinion leaders to become brand ambassadors (Conick, 2018). Even film celebrities are collaborating with influencers to promote their films. <a href="https://www.magscholar.com/ajbr/ajbrv7n2/ajbr170035.pdf"><span class="result__type">PDF</span> The Impact of Social Media Influencers on Purchase ...</a> According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. With over half the global population using social platforms, and the average person spending at least two hours scrolling through them every day, it can't be overstated that our digital spaces have altered our lives as we knew them.From giving us new ways to come together and stay connected with . <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8019591/">The impact of K-beauty social media influencers ...</a> Its impact stems from its . Social media influencers (e.g. As such, the level of involvement with influencer content seems high. If . The Evolution and Impact of Online Influencers Around the World. The influence of social media on society is clearly visible. <a href="https://www.academia.edu/65656472/47_InfluenceMe_an_investigation_into_social_media_health_influencers_and_the_impact_they_have_on_their_followers">(PDF) 47 #InfluenceMe: an investigation into social media ...</a> Social media influencers - Impact on youth What is media Influencers ? If you haven't heard, social media influencers now play a pivotal role in marketing for a wide range of brands. Influencer marketing is thus the process of identifying, researching, and engaging the influencers who create high-impact conversations about your brand with your customers and potential customers. Bloggers can have huge audiences and we often use this to promote charity work, start campaigns, share messages we're passionate about and more. How Social Media Influencers Can Impact Your Customers' Purchase Decisions Published Jan. 7, 2020 By. Xin Jean Lim . beauty bloggers, video game vloggers, toy unboxers, instafamous) are extremely popular among minors. Social media amplified the impact of social proof or word-of-mouth. Whereas only five percent of adults in the United States reported using a social media platform in 2005, that number is now around 70 percent.. Growth in the number of people who use Facebook, Instagram, Twitter, and Snapchat and other social media platforms — and the time spent on them—has garnered interest and concern . @FearneCotton. One of my daughters recently purchased a book about one of her favorite social media stars, Karina Garcia. Freberg, Graham, McGaughey, and Freberg (2011) defined SMIs as "a new type of independent third-party endorser who shape audience attitudes through blogs, tweets, and the use of other social media" (p.90). Top 7 Impacts of Social Media 1. The term influencer was coined by adding the suffix "er" (to indicate a person) to "influence" ("to have an impact on") and refers to a person who exerts influence (De Veirman et al. Customer Attitude . Thanks to this powerful impact brands and their relationship with the consumers underwent several changes. Social media has become the soap box where consumers praise, rant and react to brand interactions. Some influencers have a couple thousand followers while others have several million. Social media influencers have altered the dynamic of conventional marketing and branding. The Impact of Social Media on Politics. Last week, FINRA released a targeted exam letter focusing on how firms utilize social media influencers' impact to attract customers. By Ashley A. Williams. 1. Parents and teachers should educate their children about the positive and negative impacts of these influencers on their lives. This study looks into the work of popular social media influencers and the impact they have on their followers. Social Media Influencers & Their Impact. Users turn to their favorite influencers for recommendations and advice on what to buy and use. Based on advertising processing models ( Buijzen et al., 2010 ; Rozendaal et al., 2011 ), it can be expected that sponsoring of social media influencers to advertise . K-beauty social media influencers. This study conducted qualitative analyses to discover how these social media influencers have Oct 14, 2019; M-ELO: The Final Hour of Trading Jun 22, 2021; Microsoft Digs into Market Data Jun 5, 2019 Freberg, Graham, McGaughey, and Freberg (2011) defined SMIs as "a new type of independent third-party endorser who shape audience attitudes through blogs, tweets, and the use of other social media" (p.90). Well, it appears that they definitely impact a lot of people's purchasing . As the public grows in connection with their local celebrities and influencers, many brands tend to capitalize on the opportunities it creates.Here are a few ways social media influencers have been impacting and . We noted that the quality of 47 #INFLUENCEME: AN INVESTIGATION INTO SOCIAL post-falls reviews taking place by doctors at The Meadows MEDIA HEALTH INFLUENCERS AND THE IMPACT THEY varied greatly and were often not meeting NICE guidance on HAVE ON THEIR FOLLOWERS multifactorial risk assessments for falls, potentially leading to 1 Ayomide Ayorinde . Part of influencer marketing research means discovering which social media networks are most suitable for promoting your brand and where your target audience can be found. Hence, this study posits Social media websites such as Youtube, Instagram, Twitter gave opportunities to common people to earn fame and thereby resulted in the rise of social media influencers. 1. Endorsers with attractive features can exert a positive attitude on consumers subsequently with a purchasing intention (Till and Busler 2000). Social media influencers have the power to sway audiences. March 24, 2021, 3:09 PM. Our goal is to create a safe and engaging place . Social Media Influencers Negatively Impact Society. That fact is not being lost on businesses needing to advertise now more than ever. The effects of social media on consumer behavior cannot be ignored by brands and businesses. Social influencers have impacted our lives in negative ways and we do not even realize it. Abstract This paper will be presented in the form of a research proposal designed to identify the impact of group activity on the content and influence of media messages and how these play out through the influence of social media platforms such as Facebook and Twitter. The . 2017; Lou & Yuan 2019; Oh 2019).With the emergence of influencers, who have a strong impact on many consumers who are social media users, the way companies . Here's a quick look at some of the positive impact social media influencers can have: 1 - We raise awareness. So, It's high time to be more aware of social media . According to Urban Dictionary, an influencer is " a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media ". The Impact of Social Media Influencers on . These individuals tend to be very savvy on social media, have very large or extremely niche followers, and know the tricks of the trade. We might even talk about debt or the value of delayed gratification. Persistent use of these social platforms can also have a negative impact, particularly on the mental health and well-being of young users. Just take a look at their LyftUp campaign - the rideshare company partnered with LeBron James and his . Across the globe, word of mouth has been shown to influence between 20 to 50 percent of all purchasing decisions.In the ever-changing world of social networking, this extends well beyond recommendations from friends and family into the realm of online influencers. In the context of Bangladesh, social media influencers are having a more negative impact than a positive impact on their young followers. Impact of Influencers on Social Media by Hayden Wise December 31, 2018 Karli Eilis started on Instagram with two separate accounts, one for family and friends and one for fashion and lifestyle. In the darkly comical Ingrid Goes West, a small-budget indie-flick that flew under the radar of many moviegoers last year, a young woman . Social media, which includes the content, visuals, promotions, discounts and influencers, has the ability to influence the buying behavior of consumers. Social media influencers. Social media is a great way to reach people and interact with people, influence them, learn and earn. Lyft is a mission-driven company, aiming to make a genuine difference through their work. Social media is an undeniable force in modern society. Under the Influence: The Power of Social Media Influencers. social media influencer is able to affect consumers with positive outcomes. Fearne Cotton is a well-known television broadcaster and presenter that hosts some of the U.K's most popular TV and radio shows. How Influencers Are Affecting Kids and Money. According to a survey by Nielsen, 92% of customers . Based on advertising processing models ( Buijzen et al., 2010 ; Rozendaal et al., 2011 ), it can be expected that sponsoring of social media influencers to advertise . In 2015, Kim Kardashian ran afoul of FDA 's drug marketing rules and put a spotlight on the role so-called social media influencers play in consumers' prescription drug buying habits—and nearly five years later, FDA is launching new studies to examine influencers . As such, social impact is a key component of the entire company's marketing strategy - which includes influencer marketing. Social media has had a huge impact on marketing, and businesses' ability to find and collaborate with the right influencers has become as important as using ads. So as a business owner/marketer, it's important to be present on social . Modelling the impact of social media influencers on behavioural intentions of . To Publish this Image on your Blog or Website. How Does Social Media Influence Financial Markets? The impact of social media on the marketing of products, services, and business brands has been huge and overwhelming in the past few years. Social media use has skyrocketed over the past decade and a half. Of course, the degree of influence can and does vary greatly. First, social media fosters a false sense of online "connections" and superficial friendships leading to emotional and psychological problems. The Rise of Social Influencers and The Impact of Social Media on Society By siliconindia | Tuesday, 24 November 2020, 04:14 Hrs If you are a fervent user of the social media agents, you would realize that one thing that makes people attracted to a name on social media is because such people can pull their crowd closer. Concerns about the positive or negative impacts of social media influencers are nothing new. Do influencers and creators influence your decision when it comes to making purchases? Photo: The Associated Press. Kinds of Social Media Influencers Celebrities — artists, politicians, public individuals with 1 million followers, and each of their posts gain up to 5% commitment. Impact of social media influencers amid pandemic. What is the impact of social media influencers? Social Impact Marketing. Fearne is also one of the best-known vegans in the country too, with millions of followers on social media. Stories and ephemeral content are a new way to connect to your audience. Marketers find it paramount to target well-connected influencers to drive the conversation that can benefit the brand (Roberts, 2010). Most Popular. The social media influencer forums chosen are specific to YouTube and Instagram. A social media influencer is exactly what it sounds like: someone with significant influence over online followers. Social media influencers have the ability to reach out to a big audience on their platform (Instagram, Facebook, etc.). "Social media influencers can have a big impact on our society because they're making people aware that being comfortable with their body is just as, if not more, important than their looks," said Brianna Pullan, a social media influencer for Post Grad365, which is an online lifestyle brand for 20-somethings. Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece Chatzigeorgiou, Chryssoula Veröffentlichungsversion / Published Version Zeitschriftenartikel / journal article Empfohlene Zitierung / Suggested Citation: Chatzigeorgiou, C. (2017). It becomes easier to create impactful and engaging content that suits each social platform they use. Author. Social media has a strong influence on businesses no matter what size, even if they are a local store or an online retailer. We feel like failures, prepared to yield at any roadblock we encounter. Like with everything online, it's good to be conscientious and smart with your social media use to avoid possible pitfalls—and the same applies to . Although the term social media influencer is popular in practice, academic definitions are rather scarce. The media channels for population. Social media influencers' impact on different age groups Singapore 2018; Virtual influencers' impact on purchasing decisions Singapore 2020; Italy: enterprises using social media from 2015 to 2017, by percentage; China's major luxury lifestyle influencers' audience reach Q1 2018; Social media use by businesses in the United Kingdom (UK) 2012 . This article was updated on: 11/19/2021. A significant aspect of social media influencers is that they have a good grasp of social platforms. Findings and opinions are those of the . In today's society, social media has become a big part of our lives and with it social influencers came to rise. A social media influencer is someone who uses a combination of social media platforms and tools to influence their fans and followers. Since social media influencers' whole lives . When it comes to teaching children and teens about money, our lessons usually focus on earning, saving, and setting goals. Jen Fahey. Whether it's endorsing a skincare product, a luxurious handbag, a new model SUV or even . Influencer marketing has exploded in the last few years and looking at 2021 stats, it is expected to be worth $15 billion by 2022. Faculty of Economics and Management, Universit i Putra Malaysia . The Impact of Social Media Influencers: Influencer Marketing Stats 2021. While the impact of social media on politics seems to be changing all the time, some consistent trends are emerging. According to a social media report from Norwegian global influencer marketing platform Inzpire.me revealed nearly half (47%) of surveyed influencers felt their job as an influencer had an impact . Details. Parents in the 1950s fretted over this new kind of music called rock and roll. The Impact of Social Media Influencers on Consumers' Buying Decisions (Chart) Ali Siddiqui. Social media influencers have a great impact on many people and especially youngsters. Social media influencers should be conscious about the product they advertise and avoid doing certain promotional activities that might impact the younger generation. She has 7 million followers and is now valued at over $1.6M. 07-02-2021. For older millennials (ages 33 to 40), Gen Xers (ages 41 to 56) and baby boomers, email is the preferred communication when social media isn't an option. The Top 17 Vegan Influencers on Social Media Right Now. Food marketing by social media influencers is also of scholarly interest, because it raises new questions about the processes and effects of non-traditional advertising formats. As people look for ways to connect amid the pandemic, an increasing number of people have been turning to their devices and social media. A new study from Pew Research claims that about one in five U.S. adults gets their political news primarily through social media. Copy this code They range from popular actors in . Parents in the 1960s anxiously tried to stop their kids from imitating the eye-poking and face-slapping "Three Stooges" they watched on TV after school. done by many scholars in different environment that distinctly demonstrates the negative impact of social media in three main categories. Afluencer Correspondent. The impact of social media is especially strong in the content marketing world because people consume a lot of content through social media, and they trust influencers. How Social Media Influencers Impact Your Brands Content Marketing Strategy Build Brand Awareness. Social media influencers have had an enormous impact on online culture, often serving as role models and mentors to the people who follow them. Kelly said to be a blogger you do not have to be a certain shape, skin tone or size to talk about fashion. Portugal's Cristiano Ronaldo controls the ball during the Euro 2020 soccer championship match between Hungary and Portugal in Budapest, Hungary, on June 15. Impact of . And time spent on Instagram — and in particular, time spent viewing "idealized" beauty- or fitness-related images — is associated with lower levels of self-rated attractiveness and a greater risk for depression symptoms, anxiety, and body . Food marketing by social media influencers is also of scholarly interest, because it raises new questions about the processes and effects of non-traditional advertising formats. Influencers are affecting us: with the rise of social media, we've become a generation that is image-obsessed, ready to give up when we haven't reached our dreams like "so and so" has. Social media influencers with amazing appearance are more inclined to capture followers' attention. An influencer is a person that utilizes their social media platform to influence potential buyers of a product or service by promoting it online. If social media is taken out of the equation, about half (45%) of Gen Zers say they prefer text messaging to communicate with influencers. Shane Barker Digital Marketing Consultant. In our house, I also worry that the social influencers are creating unrealistic expectations for my kids. The Influence of Social media is being used in ways that shape politics, business, world culture, education, careers, innovation, and more. Business, chart, contentmarketing, digitalmarketing, influencermarketing, influencers. We noted that the quality of 47 #INFLUENCEME: AN INVESTIGATION INTO SOCIAL post-falls reviews taking place by doctors at The Meadows MEDIA HEALTH INFLUENCERS AND THE IMPACT THEY varied greatly and were often not meeting NICE guidance on HAVE ON THEIR FOLLOWERS multifactorial risk assessments for falls, potentially leading to 1 Ayomide Ayorinde . But the application of these lessons becomes . FDA to study how Instagram influencers impact patients' perceptions of Rx drugs. Influencers should keep their personal interest aside and work towards the goal that serves the greater good to be called an influencer in a real sense. Most consumers are unaware of the extent of influencers' impacts on their decision-making. Social media takeovers are a brand's way of letting the marketing influencer to communicate through your social platforms for a limited amount of time Increase hot leads and impact conversions There are no debates on whether influencers have the power to generate a significant number of sales conversions. Researchers have studied who social media influencers are, their impact on the brand, and the strategic planning behind their communication with consumers, but not much on how influential these people might be. implementing marketing commutation have been transforms from traditional media to digital media This study aimed to present the conceptual with advance technology innovations, for example: framework of the effects of social media influencers display resolution technology, super-high speed on the consumer . Kelly said she considers social media influencers and bloggers to be role models. These celebrities or social influencers are admired by so many and set all the trends of . This is a pilot research looking into the impact of social media influencers promoting counterfeit products on levels of counterfeit consumption. As social media use continues to grow, the Spartan Newsroom takes a look at how individuals can be affected by these influencers, what it takes to become one, and many other aspects of this growing trend. Infographic by- Invesp Conversion Rate Optimization Company. Influencers are able to keep and grow their followers because they post content that resonates and constantly keeps us entertained, inspired, and interested. Social media influencers' impact on different age groups Singapore 2018; Virtual influencers' impact on purchasing decisions Singapore 2020; Italy: enterprises using social media from 2015 to 2017, by percentage; China's major luxury lifestyle influencers' audience reach Q1 2018; Social media use by businesses in the United Kingdom (UK) 2012 . Social media can and does have a positive effect on children and teens, whether by teaching social skills, strengthening relationships or just being fun. Social media influences people, business, work culture, politics and so much more in different ways. To be an influencer, someone has to have a big network of followers that can be influenced. Influencers have actually existed in the marketing space for decades — long before social media companies began to dominate the conversation surrounding them. The Every social media platform is different and can be useful for different goals. Social media influencer marketing is one of the most effective ways to reach your audience. They can be traditional celebrities or relatively ordinary people who have managed to amass large amounts of faithful followers on social media. . 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