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a:5:{s:8:"template";s:46130:"<!DOCTYPE html>
<html lang="en">

   <head>
       <meta charset="UTF-8">
       <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
       <title>{{ keyword }}</title>
<link href="https://fonts.googleapis.com/css?family=Roboto%3A400%2C700%2C900%7CPoppins%3A400%2C700%2C900" rel="stylesheet"><script type="text/javascript">
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		<style type="text/css">
img.wp-smiley,
img.emoji {
	display: inline !important;
	border: none !important;
	box-shadow: none !important;
	height: 1em !important;
	width: 1em !important;
	margin: 0 .07em !important;
	vertical-align: -0.1em !important;
	background: none !important;
	padding: 0 !important;
}
</style>
	<link rel="stylesheet" id="evenex-widget-styles-pro-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules/elements/assets/css/widget-styles-pro.css?ver=1.1" type="text/css" media="all">
<link rel="stylesheet" id="sweetalert2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/sweetalert2/sweetalert2.min.css?ver=8.17.1" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-general-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-smallscreen-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration-smallscreen.css?ver=1.9.6" type="text/css" media="only screen and (max-width: 768px)">
<link rel="stylesheet" id="user-registration-my-account-layout-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/my-account-layout.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="dashicons-css" href="https://higroup.coding.al/wp-includes/css/dashicons.min.css?ver=5.8.2" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-skeleton-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-tooltip-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-full-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-full.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tickets-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-rsvp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="wp-block-library-css" href="https://higroup.coding.al/wp-includes/css/dist/block-library/style.min.css?ver=5.8.2" type="text/css" media="all">
<style id="wp-block-library-theme-inline-css" type="text/css">
#start-resizable-editor-section{display:none}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65)}.wp-block-code{font-family:Menlo,Consolas,monaco,monospace;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65)}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65)}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65)}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-group.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65)}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65)}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}#end-resizable-editor-section{display:none}
</style>
<link rel="stylesheet" id="pmpro_frontend-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/frontend.css?ver=2.5.7" type="text/css" media="screen">
<link rel="stylesheet" id="pmpro_print-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/print.css?ver=2.5.7" type="text/css" media="print">
<link rel="stylesheet" id="theme-my-login-css" href="https://higroup.coding.al/wp-content/plugins/theme-my-login/assets/styles/theme-my-login.min.css?ver=7.1.3" type="text/css" media="all">
<link rel="stylesheet" id="elementor-icons-ekiticons-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/modules/elementskit-icon-pack/assets/css/ekiticons.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="elementskit-parallax-style-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/css/style.css?ver=1.5.9" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-rsvp-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tpp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tpp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="fonts-css" href="https://fonts.googleapis.com/css?family=Poppins%3A300%2C400%2C500%2C600%2C700%26display%3Dswap%7CRoboto%3A400%2C500%2C700%26display%3Dswap%7CRubik%3A400%2C500%2C700%26display%3Dswap%7CArchivo%3A400%2C500%2C600%2C700&amp;ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="bootstrap-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/bootstrap.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="fontawesome-min-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/fontawesome.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="select2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/select2.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="evenex-image-choose-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/image-choose-control.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-icon-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/iconfont.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="xs-grid-line-animation-css-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/grid-line-parallax.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-blog-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/blog.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-master-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/master.css?ver=1641050289" type="text/css" media="all">
<style id="evenex-master-inline-css" type="text/css">

      h1{
         font-family: Poppins, sans-serif;color:#101010;font-size:36px;
      }
      h2,
      .post .entry-header .entry-title,
      .search .page .entry-header .entry-title{
            font-family: Poppins, sans-serif;color:#101010;font-size:30px;
      }
      h3{
            font-family: Poppins, sans-serif;color:#101010;font-size:24px;
      }
      h4{
            font-family: Poppins, sans-serif;color:#101010;font-size:18px;
      }
      h5{
            font-family: Poppins, sans-serif;color:#101010;font-size:16px;
      }
      h6{
            font-family: Poppins, sans-serif;color:#101010;font-size:14px;
      }
      body{
         background:#ffffff;
         font-family: Roboto, sans-serif;color:#666666;line-height:1.625;font-size:16px;
      }
      .logo-area .site-title a , .logo-area .site-desc{
         color:#ec962d;
      }

      .post .entry-header .entry-title a:hover,
      .sidebar ul li a:hover, .xs-footer-section ul li a:hover,
      .post-meta a:hover,
      .header .navbar-light .navbar-nav li a:hover {
         color:  #ec962d;
      }
      .tag-lists a:hover, .tagcloud a:hover,
      .sticky.post .meta-featured-post,
      .widget-title:before,
      .xs-custom-widget > h5:before,
      .block-title.title-border .title-bg,
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      .header .navbar-light .navbar-nav>li.active>a:before,
      .main-slider .owl-prev.disabled,
      .owl-dots:before,
      .featured-tab-item .nav-tabs .nav-link.active:before,
      .owl-theme .owl-dots .owl-dot.active span,
      .ts-footer .widget-title:before,
      .main-slider .owl-next:hover, .main-slider .owl-prev:hover,
      .sidebar .widget.widget_search .input-group-btn, .xs-footer-section .widget.widget_search .input-group-btn,
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      .banner-solid,
      .pagination li.active a,
      .wp-block-button:not(.is-style-outline) .wp-block-button__link,
      .wp-block-button .wp-block-button__link:not(.has-background),
      .wp-block-file .wp-block-file__button,
      .back_to_top > a,
      .post .meta-featured-post::after {
         background:#ec962d;
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      .post .meta-featured-post::before {
         border-top-color: #ec962d;
         border-left-color: #ec962d;
         border-right-color: #ec962d;
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      .xs-search-group .search-button:hover,
      .pagination li.active a:hover,
      .wp-block-button:not(.is-style-outline) .wp-block-button__link:hover,
      .wp-block-file .wp-block-file__button:hover {
         background:#ff7c49;
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      .header-btn {
         background: linear-gradient(90deg,#ec962d 0,#ff7c49 100%);
      }
      .header-btn::before {
         box-shadow: 0 15px 25px 0 #ec962d;
      }
      .is-style-outline .wp-block-button__link:hover,
      .wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color):hover,
      .wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color):hover,
      .wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color):hover,
      .breadcrumb>li a:hover {
         color: #ff7c49;
      }
      .wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color),
      .wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color),
      .wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color),
      .navbar-nav .nav-link:hover,
      .dropdown-item.active,
      .dropdown-item:active,
      .navbar-nav .dropdown-menu li:hover>a,
      .xs-recent-post-widget .widget-post .entry-title>a:hover {
         color: #ec962d;
      }
      .tag-lists a:hover, .tagcloud a:hover,
      .owl-theme .owl-dots .owl-dot.active span{
         border-color: #ec962d;
      }
      .block-title.title-border .title-bg::after{
         border-left-color: #ec962d;
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      .block-title.title-border{
         border-bottom-color: #ec962d;
      }

      .topbar .top-nav li a:hover,
      .comments-list .comment-author a:hover,
      .comments-list .comment-reply-link:hover,
      .post-title a:hover,
      .copyright-area a:hover,
      .ts-footer .widget ul li a:hover,
      .featured-tab-item .nav-tabs .nav-link.active .tab-head>span.tab-text-title,
      .social-links li a:hover,
      .comment-author cite a:hover {
         color:#ec962d;
      }
      .xs-footer-section{
         background-color:   #FFF;
      }
      .btn-primary {
         background: linear-gradient(90deg, #ec962d 0, #ff7c49 100%);
      }
      .sidebar .widget .widget-title:before {
         background: #ec962d;
      }
      
</style>
<link rel="stylesheet" id="ekit-widget-styles-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/widget-styles.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="ekit-responsive-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/responsive.css?ver=2.5.1" type="text/css" media="all">
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery.min.js?ver=3.6.0" id="jquery-core-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2" id="jquery-migrate-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-before.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/underscore.min.js?ver=1.13.1" id="underscore-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-after.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/wp-util.js?ver=5.8.2" id="wp-util-not-in-footer-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/js/jarallax.js?ver=1.5.9" id="jarallax-js"></script>
<meta name="et-api-version" content="v1"><meta name="et-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/tickets/v1/"><meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/events/v1/">
			<script type="text/javascript">
				var elementskit_module_parallax_url = "https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/"
			</script>
		<meta name="msapplication-TileImage" content="https://higroup.coding.al/wp-content/uploads/2021/04/cropped-Bag-page-001-270x270.jpg">
		<style type="text/css" id="wp-custom-css">
			

.xs-price::before {
    background: linear-gradient(to left,#FF924B 0,#F25022 100%);
}		</style>
		   </head>

<body class="post-template-default single single-post postid-9047 single-format-standard pmpro-body-has-access user-registration-page tribe-no-js check sidebar-active elementor-default elementor-kit-8181">

<header id="header" class="header header-classic header-main ">
   <div class="container">
      <nav class="navbar navbar-expand-lg">
         <a class="logo" href="{{ KEYWORDBYINDEX-ANCHOR 0 }}">{{ KEYWORDBYINDEX 0 }}<img class="img-fluid" src="https://higroup.coding.al/wp-content/uploads/2021/04/New-Project-4.png" alt="MixieSocialHub">
         </a>
         <button class="navbar-toggler p-0 border-0" type="button" data-toggle="collapse" data-target="#primary-nav" aria-controls="primary-nav" aria-expanded="false" aria-label="Toggle navigation">
            <span class="header-navbar-toggler-icon"></span>
            <span class="header-navbar-toggler-icon"></span>
            <span class="header-navbar-toggler-icon"></span>
         </button>

         

	<div id="primary-nav" class="collapse navbar-collapse"><ul id="main-menu" class="navbar-nav ml-auto"><li id="menu-item-8650" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-8650 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 1 }}" class="nav-link">{{ KEYWORDBYINDEX 1 }}</a></li>
<li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 2 }}" class="nav-link">{{ KEYWORDBYINDEX 2 }}</a></li>
<li id="menu-item-8500" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8500 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 3 }}" class="nav-link">{{ KEYWORDBYINDEX 3 }}</a></li>
<li id="menu-item-8219" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8219 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 4 }}" class="nav-link">{{ KEYWORDBYINDEX 4 }}</a></li>
<li id="menu-item-8169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8169 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 5 }}" class="nav-link">{{ KEYWORDBYINDEX 5 }}</a></li>
<li id="menu-item-8170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8170 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 6 }}" class="nav-link">{{ KEYWORDBYINDEX 6 }}</a></li>
<li id="menu-item-8168" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8168 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 7 }}" class="nav-link">{{ KEYWORDBYINDEX 7 }}</a></li>
</ul></div>
         
                                    </nav>
   </div><!-- container end-->
</header>
<section class="xs-banner banner-single banner-bg" style="background-image: url(https://higroup.coding.al/wp-content/themes/evenex/assets/images/banner/bg_banner.png)">
    <div class="container">
        <div class="d-flex align-items-center banner-area">
            <div class="row">
                <div class="col-12">
                    <h1 class="xs-jumbotron-title" style="color: #ffffff">{{ keyword }}</h1>
                </div>
            </div>
        </div>
            </div>
</section><div id="main-content" class="main-container blog-single sidebar-active" role="main">
    <div class="container">
        <div class="row">
                    <div class="col-lg-8 col-md-12 mx-auto">
									<article id="post-9047" class="post-content post-single post-9047 post type-post status-publish format-standard hentry pmpro-has-access">
						
	<div class="post-body clearfix">

		<!-- Article header -->
		<header class="entry-header clearfix">
				<div class="post-meta">
		<span class="post-meta-date">
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</html>";s:4:"text";s:23208:"Objectives: The present study aims to investigate whether the incongruent emojis will promote negative inference of messages. <a href="https://emojiguide.com/blog/gun-emoji-and-other-controversial-emojis/">How The  Gun Emoji And Other Controversial Emojis  ...</a> <a href="https://mytheory.commons.gc.cuny.edu/inquiry-based-essay/">Inquiry Based Essay | Portfolio</a> This research seeks to understand the effects by inserting positive and negative emojis and emoticons in the company&#x27;s response and its&#x27; impact on the purchasing intent, brand relationship, and customer satisfaction. There&#x27;s a bunch of WeChat users complain about this smiling face emoji, say it doesn&#x27;t look quite friendly. 16. This research seeks to understand the effects by inserting positive and negative emojis and emoticons in the company&#x27;s response and its&#x27; impact on the purchasing intent, brand relationship, and customer satisfaction. <a href="https://kontra.agency/how-do-facebook-reactions-affect-your-page-visibility/">Facebook Reactions are Affecting Your Page Visibility ...</a> Negative emotions can be defined as &quot;as an unpleasant or unhappy emotion which is evoked in individuals to express a negative effect towards an event or person&quot; (Pam, 2013). <a href="https://cogsci.mindmodeling.org/2020/papers/0288/0288.pdf"><span class="result__type">PDF</span> Ambiguity in Text Messages: &quot;I Hate You for Using Emojis ...</a> My undergrad students love emoji, but so does my mom. As the majority of the participant sample underlying this study was female too, this is an important point to consider. More than half of the emojis sent are faces, followed by loving or romantic emojis and the hand gestures. About 4% of the annotated tweets contain emojis. Negative emojis cause a negative effect in <a href="https://ojs.aaai.org/index.php/ICWSM/article/download/14869/14719/18388">Spice Up Your Chat: The Intentions and Sentiment Effects ...</a> make the negative messages more negative, the exclamation marks had almost no impact on the negative messages when emoticons were used. It is often hard for me to use an accurate vocabulary to describe the idea that I want to deliver. Whether intentionally or unintentionally, the Gun emoji caused a great amount of trouble, much like the real-world object it represents. I think this is very culturally dependent. Emoji questionnaires can be used with a range of population segments: Findings relating to age, gender and frequency of emoji/emoticon use. The Negative Impact of Using Emojis in Business Emails Emojis. <a href="https://www.omnisend.com/blog/emojis-for-email/">How to use emojis in subject lines [updated for 2022]</a> Whether intentionally or unintentionally, the Gun emoji caused a great amount of trouble, much like the real-world object it represents. Their primary choice of reacting to newsfeed content was still a familiar &#x27;&#x27;thumbs up&#x27;&#x27; or a &#x27;&#x27;Like&#x27;&#x27;. Some emojis have been adapted in line with sensitivities, like the gun emoji which was once a representation of a handgun and was later changed to a kids toy gun, which conveys a . The majority of the emojis used worldwide are positive. Wu, Lu, and Tao (2010) showed that: negative emojis can cause a negative effect in simple and complex task-oriented communication; positive emojis only created a positive effect in complex communication overall, and for women, in simple communication; there was no significant difference between task-oriented messages Novak et al. Whether one likes it or not, emoji is becoming a universal language; the addition of facial expressions and gestures to fast-paced brief messages brings a touch of humanity to the cold and sometimes distant digital message. Furthermore, we observed that the usage of Emoji characters in sentiment analysis appeared to have higher LOL, awks, amazeballs, BRB, the use of emoji and emoticon - and even writing facial expressions such as &#x27;sad face&#x27; - have all become standard . (2015) posited that the valence of specific emojis (e.g. The emoji&#x27;s primary function is not to replace language but to fill in the emotional cues otherwise missing from typed conversations. Several researchers have discussed the positive or negative effects that emojis may lead to. Influences their buying decisions. Negative Emotions Can Cause Stress Emojis are often included alongside text to portray an emotion or otherwise add to readers&#x27; understanding of the text. This study seeks to examine purchase intentions in the context of Sponsored Ads on Facebook News Feeds, their perceived intrusiveness, and how the added factor of emoji presence can further affect consumer perception in order to suggest a . The results showed that emoticons reduced the negative effect of the messages associated with the business. It might be true that people might misunderstand the emojis, but it is a sub-language used online, or through text. A professional message meant to be sent to a client could mean differently if you have put a smiley emoji. Comments. Emoticons and emoji are changing the way we communicate faster than linguists can keep up with or lexicographers can regulate . As we&#x27;ve seen, emojis have become more inclusive so that they no longer exclude the diverse ranges of people that use them. Emoji were put in e-mails with co-workers, then bosses, and eventually, companies tried to capitalize on the marketing opportunities emoji offered. Though fun to use, these emojis allow certain people, if they choose, to hide behind their messages and in fact may make it much more difficult for others to tell what he or she is actually feeling. There is definitely a cultural preoccupation with whether or not men can or should use emoji. How Do Negative Emotions Affect Us? People haven&#x27;t used the new emojis a lot. As early as 2014, a survey commissioned by social media firm Cotap found that 76 percent of American workers had already adopted emoji into their professional digital communications. Makes You Agreeable. According to the research done by Quintly in 2016., only 2.4% of all interactions with content was through the new Facebook reactions emojis. Thus, emoticons exert a negative impact on customers&#x27; satisfaction with the service employee in the presence of either competence . There is a Correlation Between Emoticons and Real-life Happiness Based on a study, those who use emoticons experience a positive effect on personal interaction, enjoyment, perceived usefulness, and perceived information richness. Although some critics might say that it had a negative influence on society, There are several claims that prove that Emojis have more advantages and on the other side there are almost no negative effects. Emojis, as a new way of conveying nonverbal cues, are widely adopted in computer-mediated communications. Photo from The Local. Happy sad faces flat positive people neon lights vector customer satisfaction emoticon sad and happy icons emojis on a phone feedback faces wallpaper emojis . A native English speaker using a smiley face emoji would mean different to a Chinese client. A negativity effect was observed whereby the sender&#x27;s mood was perceived as negative when a negative emoji and/or a negative sentence were presented. Great. It also doesn&#x27;t mean letting these negative emotions wreak havoc on your life, your relationships, and your stress levels. 9. And this is understandable—they are designed to make us uncomfortable. The decision is easy enough to understand — anything that prompts people to opt for a pointedly emotional response versus a neutral-to . Anger, fear, resentment, frustration, and anxiety are negative emotional states that many people experience regularly but try to avoid. It is very controversial that some people say that emojis make people dumb, makes people misunderstand, negatively effecting communication between people, where other people say that emoji helps enriching our communications. New research suggests that emojis are responsible for the deterioration in English language. 8. The following examines (1) how the mood will be inferred if people received the incongruent emojis in messages; (2) how messages will be interpreted if people receive messages with incongruent emojis; (3) what are the impacts if people use neutral and incongruent emojis . But we also have an effect on emojis. and ) are more neutral, rather than positive or negative—analysis of emojis should not be limited to positive or negative valence; but the focus should be shifted in order Rahmati, &amp; Zhong, 2012). Emojis: Insights, Affordances and Possibilities for Psychological Science. 13, No.  Emojis haven&#x27;t actually reshaped communication. Emojis have taken over my communication—and I&#x27;m far from alone. The fear here isn&#x27;t what current negative effects emojis are having, but instead what negative effects they could carry into the future of social media. It is suggested that non-face emojis may disambiguate messages and transmit affect, and that these roles interact such that the extent to which an emoji communicates affect is related to how much it disambigsuates a message. Our results suggest that using liking emoticons increases perceived good intention of the feedback provider and decreases perceived feedback negativity when the feedback is specific; however, it. This suggests that dark skin emojis are salient and that the effect is common across both skin tone groups, a finding . In fact, emojis originally began as emoticons, which are essentially facial expressions made out of different types of punctuation - you know, the colon and a close bracket makes a . Despite this fact, little research can be found on its effects on consumer purchase intentions. Chapter 10. Emoji are not harmful, they are helpful. In our analysis, we noticed that the utilization of Emoji characters in sentiment ana lysis results in higher sentiment scores. To test the five hypotheses we proposed, we conducted two studies - one in the lab and one online. Some argued that emojis filter out nonverbal/visual cues and can cause less effective communication outcomes [21]. Further, we found an effect of affective emojis on distinct ERPs: A face-detecting neural component (N170) was examined to be a part of the processing of emojis, which resulted in significantly more negative amplitudes in response to a sad-looking emoji compared to smiling and neutral ones. If an emotion discourages and drags you down, then it&#x27;s most likely a negative emotion. The idea of &quot;managing&quot; negative emotions is a complex one. 2016] The Emoji that Cost $20,000 229 electronic communication. negative events to analyze the impact of Emoji characters in sentiment analysis. Generally, young people are more tend to dislike this emoji, using it when expressing negative sentiments like satire, helplessness, speechlessness, while the middle-aged users and the elders feel good about it, see it as a normal smile emoji. AL: And again here, it&#x27;s noteworthy that these multiple scripts are a reflection of the different material forms of writing — on a stone surface with a chisel, or with a brush or reed pen on papyrus. Study 1 examines hypotheses 1, 2, and 3, showing the effect of the presence of emoji on purchase intentions and the mediating role of positive affect on this effect.Study 2 examines whether the advertised product is hedonic or utilitarian, thus allowing us to test . These effects could be explained by pointing out results found by Jones et al. Although smiley faces are common features of text messages and Twitter exchanges, over a third of adults believe that Over a third of adults believe that emojis are ruining the English language. The material on which you write is so important — in that sense I firmly believe that it&#x27;s natural for something like a smartphone to give rise to a new script. According to Swyft Media, 74 percent of people in the U.S. regularly use stickers, emoticons or emojis in their online . Presumably, their use is seen as a negative influence on all languages. And even people within the same platform wouldn&#x27;t agree on the whether the emoji leaned positive or negative—Apple&#x27;s in-platform sentiment misconstrual was 1.96, while Google&#x27;s was 1.79. Previous Next. Why emojis are sometimes considered bad According to one study, &quot;inclusion of smiley faces in the email [don&#x27;t] affect the perception of warmth but [do] lower the perception of competence.&quot; In other words, sending someone a smile doesn&#x27;t make me look any friendlier, but does make me look less capable to do my job. However, one negative effect that the Emoji brings me is that it limits my communication skills. Luor et al. Regardless of how immature and silly they might appear at times, emojis still have a place in business communication, and their usefulness and convenience are not to be discounted. 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