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a:5:{s:8:"template";s:46130:"<!DOCTYPE html>
<html lang="en">

   <head>
       <meta charset="UTF-8">
       <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
       <title>{{ keyword }}</title>
<link href="https://fonts.googleapis.com/css?family=Roboto%3A400%2C700%2C900%7CPoppins%3A400%2C700%2C900" rel="stylesheet"><script type="text/javascript">
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		<style type="text/css">
img.wp-smiley,
img.emoji {
	display: inline !important;
	border: none !important;
	box-shadow: none !important;
	height: 1em !important;
	width: 1em !important;
	margin: 0 .07em !important;
	vertical-align: -0.1em !important;
	background: none !important;
	padding: 0 !important;
}
</style>
	<link rel="stylesheet" id="evenex-widget-styles-pro-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules/elements/assets/css/widget-styles-pro.css?ver=1.1" type="text/css" media="all">
<link rel="stylesheet" id="sweetalert2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/sweetalert2/sweetalert2.min.css?ver=8.17.1" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-general-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="user-registration-smallscreen-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/user-registration-smallscreen.css?ver=1.9.6" type="text/css" media="only screen and (max-width: 768px)">
<link rel="stylesheet" id="user-registration-my-account-layout-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/my-account-layout.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="dashicons-css" href="https://higroup.coding.al/wp-includes/css/dashicons.min.css?ver=5.8.2" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-skeleton-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-skeleton.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-tooltip-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/tooltip.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="tribe-common-full-style-css" href="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/css/common-full.min.css?ver=4.13.0.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tickets-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tickets-rsvp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp-v1.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="wp-block-library-css" href="https://higroup.coding.al/wp-includes/css/dist/block-library/style.min.css?ver=5.8.2" type="text/css" media="all">
<style id="wp-block-library-theme-inline-css" type="text/css">
#start-resizable-editor-section{display:none}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio figcaption{color:hsla(0,0%,100%,.65)}.wp-block-code{font-family:Menlo,Consolas,monaco,monospace;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px}.wp-block-embed figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed figcaption{color:hsla(0,0%,100%,.65)}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:hsla(0,0%,100%,.65)}.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-image figcaption{color:hsla(0,0%,100%,.65)}.wp-block-pullquote{border-top:4px solid;border-bottom:4px solid;margin-bottom:1.75em;color:currentColor}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:currentColor;text-transform:uppercase;font-size:.8125em;font-style:normal}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;position:relative;font-style:normal}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-group.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal}.wp-block-table figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table figcaption{color:hsla(0,0%,100%,.65)}.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video figcaption{color:hsla(0,0%,100%,.65)}.wp-block-template-part.has-background{padding:1.25em 2.375em;margin-top:0;margin-bottom:0}#end-resizable-editor-section{display:none}
</style>
<link rel="stylesheet" id="pmpro_frontend-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/frontend.css?ver=2.5.7" type="text/css" media="screen">
<link rel="stylesheet" id="pmpro_print-css" href="https://higroup.coding.al/wp-content/plugins/paid-memberships-pro/css/print.css?ver=2.5.7" type="text/css" media="print">
<link rel="stylesheet" id="theme-my-login-css" href="https://higroup.coding.al/wp-content/plugins/theme-my-login/assets/styles/theme-my-login.min.css?ver=7.1.3" type="text/css" media="all">
<link rel="stylesheet" id="elementor-icons-ekiticons-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/modules/elementskit-icon-pack/assets/css/ekiticons.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="elementskit-parallax-style-css" href="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/css/style.css?ver=1.5.9" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-rsvp-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/rsvp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="event-tickets-tpp-css-css" href="https://higroup.coding.al/wp-content/plugins/event-tickets/src/resources/css/tpp.min.css?ver=5.1.2.1" type="text/css" media="all">
<link rel="stylesheet" id="fonts-css" href="https://fonts.googleapis.com/css?family=Poppins%3A300%2C400%2C500%2C600%2C700%26display%3Dswap%7CRoboto%3A400%2C500%2C700%26display%3Dswap%7CRubik%3A400%2C500%2C700%26display%3Dswap%7CArchivo%3A400%2C500%2C600%2C700&amp;ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="bootstrap-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/bootstrap.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="fontawesome-min-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/fontawesome.min.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="select2-css" href="https://higroup.coding.al/wp-content/plugins/user-registration/assets/css/select2.css?ver=1.9.6" type="text/css" media="all">
<link rel="stylesheet" id="evenex-image-choose-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/image-choose-control.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-icon-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/iconfont.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="xs-grid-line-animation-css-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/grid-line-parallax.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-blog-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/blog.css?ver=1.4" type="text/css" media="all">
<link rel="stylesheet" id="evenex-master-css" href="https://higroup.coding.al/wp-content/themes/evenex/assets/css/master.css?ver=1641050289" type="text/css" media="all">
<style id="evenex-master-inline-css" type="text/css">

      h1{
         font-family: Poppins, sans-serif;color:#101010;font-size:36px;
      }
      h2,
      .post .entry-header .entry-title,
      .search .page .entry-header .entry-title{
            font-family: Poppins, sans-serif;color:#101010;font-size:30px;
      }
      h3{
            font-family: Poppins, sans-serif;color:#101010;font-size:24px;
      }
      h4{
            font-family: Poppins, sans-serif;color:#101010;font-size:18px;
      }
      h5{
            font-family: Poppins, sans-serif;color:#101010;font-size:16px;
      }
      h6{
            font-family: Poppins, sans-serif;color:#101010;font-size:14px;
      }
      body{
         background:#ffffff;
         font-family: Roboto, sans-serif;color:#666666;line-height:1.625;font-size:16px;
      }
      .logo-area .site-title a , .logo-area .site-desc{
         color:#ec962d;
      }

      .post .entry-header .entry-title a:hover,
      .sidebar ul li a:hover, .xs-footer-section ul li a:hover,
      .post-meta a:hover,
      .header .navbar-light .navbar-nav li a:hover {
         color:  #ec962d;
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      .tag-lists a:hover, .tagcloud a:hover,
      .sticky.post .meta-featured-post,
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      .xs-custom-widget > h5:before,
      .block-title.title-border .title-bg,
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      .main-slider .owl-prev.disabled,
      .owl-dots:before,
      .featured-tab-item .nav-tabs .nav-link.active:before,
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      .ts-footer .widget-title:before,
      .main-slider .owl-next:hover, .main-slider .owl-prev:hover,
      .sidebar .widget.widget_search .input-group-btn, .xs-footer-section .widget.widget_search .input-group-btn,
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      .banner-solid,
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      .wp-block-button:not(.is-style-outline) .wp-block-button__link,
      .wp-block-button .wp-block-button__link:not(.has-background),
      .wp-block-file .wp-block-file__button,
      .back_to_top > a,
      .post .meta-featured-post::after {
         background:#ec962d;
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      .post .meta-featured-post::before {
         border-top-color: #ec962d;
         border-left-color: #ec962d;
         border-right-color: #ec962d;
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      .xs-search-group .search-button:hover,
      .pagination li.active a:hover,
      .wp-block-button:not(.is-style-outline) .wp-block-button__link:hover,
      .wp-block-file .wp-block-file__button:hover {
         background:#ff7c49;
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      .header-btn {
         background: linear-gradient(90deg,#ec962d 0,#ff7c49 100%);
      }
      .header-btn::before {
         box-shadow: 0 15px 25px 0 #ec962d;
      }
      .is-style-outline .wp-block-button__link:hover,
      .wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color):hover,
      .wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color):hover,
      .wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color):hover,
      .breadcrumb>li a:hover {
         color: #ff7c49;
      }
      .wp-block-button.is-style-outline .wp-block-button__link:active:not(.has-text-color),
      .wp-block-button.is-style-outline .wp-block-button__link:focus:not(.has-text-color),
      .wp-block-button.is-style-outline .wp-block-button__link:not(.has-text-color),
      .navbar-nav .nav-link:hover,
      .dropdown-item.active,
      .dropdown-item:active,
      .navbar-nav .dropdown-menu li:hover>a,
      .xs-recent-post-widget .widget-post .entry-title>a:hover {
         color: #ec962d;
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      .tag-lists a:hover, .tagcloud a:hover,
      .owl-theme .owl-dots .owl-dot.active span{
         border-color: #ec962d;
      }
      .block-title.title-border .title-bg::after{
         border-left-color: #ec962d;
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      .block-title.title-border{
         border-bottom-color: #ec962d;
      }

      .topbar .top-nav li a:hover,
      .comments-list .comment-author a:hover,
      .comments-list .comment-reply-link:hover,
      .post-title a:hover,
      .copyright-area a:hover,
      .ts-footer .widget ul li a:hover,
      .featured-tab-item .nav-tabs .nav-link.active .tab-head>span.tab-text-title,
      .social-links li a:hover,
      .comment-author cite a:hover {
         color:#ec962d;
      }
      .xs-footer-section{
         background-color:   #FFF;
      }
      .btn-primary {
         background: linear-gradient(90deg, #ec962d 0, #ff7c49 100%);
      }
      .sidebar .widget .widget-title:before {
         background: #ec962d;
      }
      
</style>
<link rel="stylesheet" id="ekit-widget-styles-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/widget-styles.css?ver=2.5.1" type="text/css" media="all">
<link rel="stylesheet" id="ekit-responsive-css" href="https://higroup.coding.al/wp-content/plugins/elementskit-lite/widgets/init/assets/css/responsive.css?ver=2.5.1" type="text/css" media="all">
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery.min.js?ver=3.6.0" id="jquery-core-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2" id="jquery-migrate-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-before.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/underscore.min.js?ver=1.13.1" id="underscore-js"></script>
<script src="https://higroup.coding.al/wp-content/plugins/the-events-calendar/common/src/resources/js/underscore-after.js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-includes/js/wp-util.js?ver=5.8.2" id="wp-util-not-in-footer-js"></script>
<script type="text/javascript" src="https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/assets/js/jarallax.js?ver=1.5.9" id="jarallax-js"></script>
<meta name="et-api-version" content="v1"><meta name="et-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/tickets/v1/"><meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://higroup.coding.al"><link rel="https://theeventscalendar.com/" href="https://higroup.coding.al/index.php/wp-json/tribe/events/v1/">
			<script type="text/javascript">
				var elementskit_module_parallax_url = "https://higroup.coding.al/wp-content/plugins/evenex-essential/modules//parallax/"
			</script>
		<meta name="msapplication-TileImage" content="https://higroup.coding.al/wp-content/uploads/2021/04/cropped-Bag-page-001-270x270.jpg">
		<style type="text/css" id="wp-custom-css">
			

.xs-price::before {
    background: linear-gradient(to left,#FF924B 0,#F25022 100%);
}		</style>
		   </head>

<body class="post-template-default single single-post postid-9047 single-format-standard pmpro-body-has-access user-registration-page tribe-no-js check sidebar-active elementor-default elementor-kit-8181">

<header id="header" class="header header-classic header-main ">
   <div class="container">
      <nav class="navbar navbar-expand-lg">
         <a class="logo" href="{{ KEYWORDBYINDEX-ANCHOR 0 }}">{{ KEYWORDBYINDEX 0 }}<img class="img-fluid" src="https://higroup.coding.al/wp-content/uploads/2021/04/New-Project-4.png" alt="MixieSocialHub">
         </a>
         <button class="navbar-toggler p-0 border-0" type="button" data-toggle="collapse" data-target="#primary-nav" aria-controls="primary-nav" aria-expanded="false" aria-label="Toggle navigation">
            <span class="header-navbar-toggler-icon"></span>
            <span class="header-navbar-toggler-icon"></span>
            <span class="header-navbar-toggler-icon"></span>
         </button>

         

	<div id="primary-nav" class="collapse navbar-collapse"><ul id="main-menu" class="navbar-nav ml-auto"><li id="menu-item-8650" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-8650 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 1 }}" class="nav-link">{{ KEYWORDBYINDEX 1 }}</a></li>
<li id="menu-item-8928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8928 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 2 }}" class="nav-link">{{ KEYWORDBYINDEX 2 }}</a></li>
<li id="menu-item-8500" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8500 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 3 }}" class="nav-link">{{ KEYWORDBYINDEX 3 }}</a></li>
<li id="menu-item-8219" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8219 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 4 }}" class="nav-link">{{ KEYWORDBYINDEX 4 }}</a></li>
<li id="menu-item-8169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8169 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 5 }}" class="nav-link">{{ KEYWORDBYINDEX 5 }}</a></li>
<li id="menu-item-8170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8170 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 6 }}" class="nav-link">{{ KEYWORDBYINDEX 6 }}</a></li>
<li id="menu-item-8168" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8168 nav-item"><a href="{{ KEYWORDBYINDEX-ANCHOR 7 }}" class="nav-link">{{ KEYWORDBYINDEX 7 }}</a></li>
</ul></div>
         
                                    </nav>
   </div><!-- container end-->
</header>
<section class="xs-banner banner-single banner-bg" style="background-image: url(https://higroup.coding.al/wp-content/themes/evenex/assets/images/banner/bg_banner.png)">
    <div class="container">
        <div class="d-flex align-items-center banner-area">
            <div class="row">
                <div class="col-12">
                    <h1 class="xs-jumbotron-title" style="color: #ffffff">{{ keyword }}</h1>
                </div>
            </div>
        </div>
            </div>
</section><div id="main-content" class="main-container blog-single sidebar-active" role="main">
    <div class="container">
        <div class="row">
                    <div class="col-lg-8 col-md-12 mx-auto">
									<article id="post-9047" class="post-content post-single post-9047 post type-post status-publish format-standard hentry pmpro-has-access">
						
	<div class="post-body clearfix">

		<!-- Article header -->
		<header class="entry-header clearfix">
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</html>";s:4:"text";s:38643:"Digital marketing is … In the case of digital advertising, it is more related to traffic generation. Foodpanda’s achievements till date. It can be reached only with a solid digital marketing <a href="https://www.posist.com/restaurant-times/restro-gyaan/digital-marketing-for-restaurants.html">A Definitive Guide On Digital Marketing For Restaurants</a> ... Digital Marketing: Strategy, Tools & Tips. aspect of physical stores in the fashion industry. In order to do this (and do it well), catering business owners need to have a solid plan of attack. <a href="https://www.appnova.com/food-and-technology-the-impact-of-digital-on-food-business/">Food and technology: The impact of digital</a> <a href="https://www.foodmarketing.org/resources/food-marketing-online/peeking_behind_the_curtain_food_and_marketing_industry_research/">Peeking behind the curtain: Food and marketing industry ...</a> In fact, unlike other recreational activities, dining has always been a matter of a lasting impression of taste and flavors. Leveraging artificial intelligence and machine learning is further revolutionizing the industry. Marketing strategies of different organizations in this industry have been used for reference where applicable. Even if traditional marketing still gets praised, the digital marketing process provides convenience to every business sector in the industry. Food Companies in Dubai, UAE List Ranking 2021 Updated. Now being Digital Marketer, we can understand its facts and strategies in terms of Digital Marketing concepts. <a href="https://www.academia.edu/53256991/HOW_DIGITAL_MARKETING_INFLUENCES_PURCHASE_INTENTION_A_CASE_OF_FAST_FOOD_INDUSTRY">(PDF) HOW DIGITAL MARKETING INFLUENCES PURCHASE …</a> <a href="https://www.stormhosts.com/digital-marketing-for-food-businesses/">Digital Marketing for the Food and Beverage Industry ...</a> <a href="http://www.diva-portal.org/smash/get/diva2:534795/FULLTEXT01.pdf">Cultural adaptation pattern analysis of McDonald’s and KFC</a> digital marketing in the context of ˜ rm strategy selec-tion. Here are a few best Digital marketing strategy for the food industry which may help you: Develop a good website. <a href="http://www.diva-portal.org/smash/get/diva2:534795/FULLTEXT01.pdf">Cultural adaptation pattern analysis of McDonald’s and KFC</a> upcoming market trends, and respond to challenges with agile marketing. 7. <a href="https://www.examples.com/business/digital-marketing-plan.html">12+ Digital Marketing Plan Examples in PDF | MS Word ...</a> Published by Jamie Walker at August 10th, 2021 , Revised On October 26, 2021. A Study on Digital Marketing and its Impact P. Sathya Assistant Professor in Commerce, S.T.E.T Women’s College, Mannargudi. Social Media Marketing. Source: Digital Malaysia. <a href="https://www.7shifts.com/blog/simple-restaurant-marketing-plan-and-pdf/">Simple Restaurant Marketing Plan for 2021</a> Download full-text PDF Read full-text. ... Digital billboards displaying targeted messages based on the time of day, driving people to the offline location. In all influencer marketing has become a new way of branding and brands are following top digital marketing experts for expertise in food industry marketing. Marketing On Integrated Marketing Communication is the bona-fide research work carried out by Ms. Amruta Vijay Pawar, student of M.Phil., at D.Y. As a proof, the Statista report estimates that revenue in the Food and Beverage Industry will amount to US$18, 968m in … In present times, food marketing has gained momentum with increasing globalization, food industry revolution, influence of media and An advertisement is defined as a promotional message to sell a product. Many hospitality firms (i.e., hotels and restaurants) have utilized online communities a new marketing channel to reach their consumers. Digital marketing for the food and beverage industry involves using various channels of advertising that are available on the internet to reach a targeted audience. PG DM - Pay Per Click (PPC) This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives. Study task 1. Smart shoppers go online and compare prices. Roberts & Micken (2015) explained that society has experienced an economical shift, driven by digital technology. Download pdf version. Before, marketing newspapers and radios were the only mode of marketing. the Time of COVID-19. The advent of digital tools has bestowed a … The food industry is at the forefront of research and innovation in the interactive marketing arena, working with dozens of ad agencies, marketing Digital innovations and technological novelties are engines of development and show their impact everywhere, especially in the field of manufacturing, ICT and other service industries. Regulations limiting food marketing often focus on children under age 13, despite the fact that teenagers are also susceptible to food marketing appeals [].Teenage vulnerability to food marketing, and especially digital promotions, stem from unique developmental factors (i.e. customers and investors about brand, products and business progress. The food industry will, in turn, require agriculture support its efforts to meet the new challenges and opportunities. Digital marketing allows you to spend less while gaining more. The Organic Trade Association (2016, p. 2) studied the percentage of U.S. Table 1: Overview of companies COMPANIES Industry Headquarters No Urban (2004, 2) suggests that “Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions.” This is a broad definition, concerning all of the traditional 4 P’s, and both customer acquisition and retention.  Patil University, School of Management, Navi Mumbai, in partial fulfillment of the requirements for the award of the Degree of M. Phil. October 26, 2021. downloadable music, primarily for communicating with stakeholders e.g. The Digital Future of the Tourism & Hospitality Industry. People are consuming digital content on a daily basis. Keeping in mind that these ideas are not exhaustive as the digital landscape continuously evolves generating new grounds for adaption, advancement and innovation. Food and beverage is the most popular category of content on Pinterest. for fast food, snacks, and sweetened beverages combine an integrated set of digital practices designed to engage children and youth continuously Marketing Dissertation Topics. Founded in May 2012; Operating across five continents and 24 countries Purchases conduct contrast when From French cuisine to the American soul food, marketing of your food is done mostly by enticing the visual palate. E-commerce can also support small businesses and, by making economies ... continued flow of food supplies and essential household goods. While E- Don’t Underestimate the Power of Email & SMS. When grappling with the new normal, countless food & beverage companies are looking for ways to build resilience for the future and remain relevant in a shifting landscape. 12 INTRODUCTION Online Marketing, also known as digital marketing, web marketing, internet marketing, or e-marketing is the marketing of products or services over the Internet. Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. It can be reached only with a solid digital marketing Because the food & beverage industry faces . Peeking behind the curtain: Food and marketing industry research supporting digital media marketing to children and adolescents. A concrete blend of these two foundational pillars of Digital Marketing is the road towards designing an effective marketing strategy in the digital arena. The global tourism market is huge, generating over $1.3 trillion in revenue per year. cognitive and emotional) [2, 3], peer-group influence [4, 5], and high levels of exposure to … Google My Business Listing. According to a small business marketing survey by Clutch, 47% of owners take a DIY approach to making, promoting, and improving on their brand. Internet-marketing / E-commerce / E-business as equivalents or a deferent wording for the same meaning, which is incorrect because they are deferent. Agriculture and the food industry are quickly entering the era of platform economics. 2 for consumers. Our certification is highly sought after by employers around the world. marketing approach should help to solve this current industrial problem. Based on the identified issues of marketing activities, the Time of COVID-19. 1.2. Technology penetration—mainly smartphone and online penetration—has only been slightly relevant to the speed of adoption so far due to the geographic expansion of food players. Across the globe, Deloitte Digital helps Children and teens in the U.S. must navigate an environment saturated with junk food marketing. 1. Components of fashion industry The fashion industry consists of four components/levels: As more companies have considered digital breakthroughs, expect that competition is high. The rapid development of digital interfaces is not exclusively a matter of matching supply and demand. Keywords: macro-environmental factor, fast food, demography, marketing strategies, economic forces natural gence, Digital Twin, Artificial Intelligence, even 3D printing and robotics. In all influencer marketing has become a new way of branding and brands are following top digital marketing experts for expertise in food industry marketing. Efficient food marketing strategies are all about sending the right message to the right person at the right time. The bakery chain’s digital marketing coordinator, Abby Hughes, said to PR Weekin February this year: “The best performing content for us is our reactive posts. . Tech in Asia 3 noted that of the Singapore internet users, 4.8 million people are Facebook users, with 90% accessing the social network on mobile. Not all users will visit your website frequently or … industry and experienced multinationals, the American fast food restaurant groups of KFC (Kentucky Fried Chicken) and McDonald’s are dominant fast food chains both in China and other parts of the world. However, with consumer needs changing at such a fast pace, food & beverage … ... Good Deeds and Cheap Marketing: The Food Industry in . Digital marketing levels the playing field, allowing your business to be more competitive. eCommerce – Domestic Market. The global Food & Beverage (F&B) sector saw healthy growth over the last ten years, and it is expected to continue. social media, mobile, and video. Food marketing: between traditional and new digital techniques Marketing is a business principle, which uses market research, sales trend and other methods to promote products and services (DeMooij, 2014). You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits. Why not? By Martin Zsarnoczky. As there’re more demand and competition, we will see the quality of services improve. Within interactive digital channels, where consumers are spending more time, you’ll want an approach to capture earned, owned, shared and paid media. The purpose of digital advertising is to promote the brand or generate sales. Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The roundtable participants fully agreed on the capacity of digital infrastructure to enhance Although it’s easily used in a sentence, but quite often it is not defined accurately. Impact of Digital Marketing on Consumer Buying Behaviour ALOK KUMAR PAL1, DR. BHARTI SHUKLA2 1 MBA Student, HMSD, MMMUT 2 Assistant professor, HMSD, MMMUT Abstract- Ticketing is presently done either in the The purchasing behavior of buyer is changing at a quicker rate in the client situated market condition. Efficient food marketing strategies are all about sending the right message to the right person at the right time. Malaysia’s E-commerce industry is expected to grow at an annual growth rate of 11.4 percent (CAGR 2019 -2019) and the total revenue for the entire industry is $1.31 billion. It comprises not only advertising that is shown on websites, but also other kinds of online activities like email and social networking. Online content – be it online press releases, e-zines, online articles, blog posts, or social media posts are the digital marketing mediums to leverage in the fashion industry. 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Food Marketing Research to Inform Public Policy 213 Food Marketing to Children and Adolescents: Scope and Impact Massive spending by the food industry to directly target children and ado-lescents demonstrates the importance placed on this market: over $1.6 billion in 2006 in the United States alone (FTC, 2008). ... start creating your restaurant marketing plan with our free PDF template. In simple terms, Digital Marketing is the promotion of products over the internet or any form of electronic media. Considering the great importance of the food sector in Italy, chapter two studies how this sector is applying digital marketing activities and how it could improve its performances. Digital agriculture will create systems that are highly productive, anticipatory and adaptable to changes such as those caused by climate change. • The pandemic has highlighted the glaring need to bridge the digital divide, both within and ... distribution, marketing, sale or delivery of goods and services by electronic means. This is why a digital marketing plan is so useful. It is the application of Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives. So here some of the best Digital Marketing strategies for food industry: Create Interesting Food Blogs: Writing blogs is one of the best ways to ensure that your business improves online visibility. Digital Innovations in the Food Industry Tanmay Kumar, Chief Financial Officer, Burger King India, describes how mobile and web technologies has had an impact on the food delivery and dine-in business It is said that there is no digital strategy, … 2 The Organic Food Industry This study focuses on the creative digital strategy employed by the organic food industry. • Current conditions of the digital economy sector could lead to industry consolidation, particularly among low-cost telecommunication operators in the developing world5, and the public cloud, satellite TV, and in-flight Internet access sectors. The study was done in co-ordination with S & K Foods Oy where the owner himself has answered the interview questions. Digital advertising creates brand awareness while digital marketing develops the brand. Children’s exposure to tele- PG DM - Web Analytics. Greenhouseuae. marketing, there are few definitions of digital marketing. A quantitative survey will provide information about why the demand for electronic cars is low and how potential customers in Germany perceive current marketing activities. The second step is to put content and keywords on your website so that they can be found in search. An advertisement is defined as a promotional message to sell a product. unique challenges (seasonal demand changes, in- Of course, it’s possible for food and drink brands to simply engage with their consumer by noticing and responding on social media — like Greggs. Digital advertising creates brand awareness while digital marketing develops the brand. In this article, we’ll go over the importance of digital marketing for the food and beverage industry and a few tips on how you can make your digital marketing efforts a success. No online food delivery is too difficult for Foodpanda. Common food and beverage marketing strategy is to target the household decision maker. Additionally the increasing role of digital marketing in online businesses has helped greatly in making Foodpanda a global name. However, despite the dominating position of McDonald’s in the worldwide fast food industry, it ... Good Deeds and Cheap Marketing: The Food Industry in . But you have to remember that it is useless without a strategic plan. Previous studies have identified four participation benefits (functional, social, psychological, and hedonic) in the member participation of community activities. Elements of digitalization (or digital transformation or Industrie 4.0) are appli-cable across industry and manufacturing, including food & beverage. The application of digital marketing strategies to increase profits of the organization 2 It is obvious that small involvement in the social media marketing, by hav-ing a Facebook, Twitter or Instagram page, does not guarantee a digital marketing success. In the context of the Sustainable Development Goals, digital agriculture has the potential to deliver economic The ˜ rst step in digital marketing is to understand your company and your brand. Arjun Vishwanath & Adam Berlinger. We would hope we’ve convinced you with data and facts that digital marketing is definitely the way to advertise as a small business. The Covid-19 pandemic has led to an inevitable surge in the use of digital technologies due to the social distancing norms and nationwide lockdowns. Agriculture and food: the rise of digital platforms. part of the food industry. About the Deloitte CMO Program Digital technology has changed the face of business. For many businesses, it’s a no brainer. For some it’s a synonym for “Internet Marketing” while others describe it as marketing using electronic devices. It doesn’t take a lot of searching around the internet, whether it’s in Google search or on social media to appreciate just how significant the food and beverage industry is. Impact of Digital Marketing on Consumer Buying Behaviour ALOK KUMAR PAL1, DR. BHARTI SHUKLA2 1 MBA Student, HMSD, MMMUT 2 Assistant professor, HMSD, MMMUT Abstract- Ticketing is presently done either in the The purchasing behavior of buyer is changing at a quicker rate in the client situated market condition. Digitalization is among the most important changes in our rapidly evolving world. Founded in 1977 by Mr. Petros Hadjipetrou, Greenhouse Foodstuff Trading aimed to be a “One stop shop” provider for the foodservice channel in the UAE. This particular sector has been transformed over recent years, by advances in technology which in turn have changed consumer’s buying habits. Digital Marketing for Food Industry – 6 of the Best Strategies to Use For Your Food & Beverage Business. For no matter which era we … This is why a digital marketing plan is so useful. FOOD MARKETING IN THE D IGITAL A GE: A CON C EPTUAL FRA M EWORK AND A GENDA F OR R ESEAR C H The next few years will see a dramatic expansion of digital food and beverage marketing. But as the world immersed in technology, it is now mostly done on the internet through various online marketing platforms. The application of digital marketing strategies to increase profits of the organization 2 It is obvious that small involvement in the social media marketing, by hav-ing a Facebook, Twitter or Instagram page, does not guarantee a digital marketing success. Purchases conduct contrast when With a new year comes new challenges, and after the year for the industry that was 2021, we want to help set your restaurant up for success in 2022. The purpose of digital advertising is to promote the brand or generate sales. In marketing objectives through applying digital technologies. it is a highly sophisticated industry involving fashion and market research, brand licensing/intellectual property rights, design, materials engineering, product manufacturing, marketing and finally, distribution [2]. As disposable incomes increase in developing countries, the food industry will have to meet new and different needs from its more affluent consumers. The first move of digital marketing starts with maintaining a good website online. We explore possible scenarios of the digital surge and the research issues that arise. Read more on the latest marketing trends and insights. The fashion industry is more and more interconnected with the digital world. Here are 3 essential digital marketing tools you can use for your business’ growth: 1. The food industry is a major user of agricultural products and commodities. The report begins by discussing the main processes in sales and marketing, and providing up-to-date examples of sales and marketing programmes within the industry. If you run a food and beverage business that focuses on online delivery, you can tap into some highly effective digital trends and marketing strategies to attract more customers and increase revenues. Digital marketing is a sub branch of traditional marketing and uses modern digital channels for the placement of products e.g. In 2019, digital travel sales are set to reach $755 billion, more than half of the total receipts.. With such a large audience and a massive potential … The purpose of this thesis project was to analyze the impact of current digital marketing trend on food and restaurant business. SOCIAL MEDIA MARKETING STRATEGIES - ORGANIC FOOD INDUSTRY . According to the Digital Marketing Institute, "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses." As exciting as it is, the food and beverage industry relies heavily only on our five senses. Strong B2B Food and Beverage Digital Marketing helps Businesses Overcome Industry Challenges Effective B2B marketing to food and beverage manufacturers requires differentiation. The Digital Marketing Institute is the global certification body for Digital Marketing education. In the case of digital advertising, it is more related to traffic generation. the advantages and the challenges posed by digital marketing activities in order to understand how to develop a well-structured digital strategy. Marketing plan for Go-Jek’s food delivery business. ” Digital marketing is a strategy that provides an individual or organization the ability to reach clients by establishing innovative practices, combining technology with traditional marketing strategies. Businesses in food retail and delivery will find that digital marketing for the food industry will be forced to follow suit. You can easily and quickly adapt your strategy and tactics for best results. To help you with this, we’ve gathered five of the most crucial steps in developing a well-defined digital marketing plan for you to be guided. A strong brand awareness will ultimately enhance loyalty and drive your brand over the long haul. We help you explore multiple paths forward and craft a digital strategy for the post-pandemic world. Digital platforms and digital marketing strategies are becoming prevalent in the fashion market and many new brands have emerged with the development of e-commerce, which allows companies to engage consumers through virtual reality. This, in turn, could lead to greater food security, profitability and sustainability. Video Version. The advent of digital tools has bestowed a different outlook on the food industry. Consumers today have the privilege to choose from a variety of cuisines, anywhere, anytime from a range of food providers listed in the e-commerce space. transforming the food industry. marketing within the hotel industry. Data analytics and digital platforms offer businesses the opportunity to understand customer preferences in a way that was not previously possible. 20% of all pins are food related. The key catalysts for the adoption of online food delivery are the overall level of funding for the industry and the size of marketing budgets. The study draws on theory in term of E-commerce in business, technology and society by Kenneth Ca Laudon and Carol Guercio Travers (2017), merchandising and Social media marketing influencers by Marketing Fashion: a Global perspective by Rath, Petrizzi, Gill (2012). Digital marketing helps you connect with mobile customers. Bhanu Garg. Start using 7shifts today. Even the act of downloading a digital marketing plan sample, a digital marketing plan PDF template, or a free digital marketing plan from our list above will still require a ton of work. Shopping online, even for food items, is rapidly becoming the new normal. Households purchasing organic products which now numbers 117 million households or Yet, it’s not a technology report. The first stop in your marketing plan is to increase brand awareness. digital marketing review. This is just another indicator that focusing efforts on digital marketing for food is critical for businesses with food products and a food focus. economy [3,4]. The key factor for food company success today is to understand consumer behavioral responses to COVID-19, then adapt the operating plan for the short-term changes, with an eye toward expected long term impacts on food consumption patterns. But accelerating adoption of existing technologies, as well a suite of new technologies emerging, creates both opportunities and challenges for food businesses. For example, E-Marketing has a broader scope than internet-marketing since Internet Marketing (IM) refers only to the Internet, World Wide Web, e-mails. View Digital MArketing COmmunication Assignment (Draft 1)123.pdf from MARKETING MKT203 at University of Lagos. At the risk of over-simplification, we find that this audience skews females aged 25-49 years of age. Student Research College of Business, Economics, Accountancy and Management SOCIAL MEDIA MARKETING IN FAST FOOD CHAINS: BENEFITS’ ROLE IN INCREASING BRAND COMMUNITY PARTICIPATION AND ITS INFLUENCE ON BRAND TRUST AND BRAND COMMITMENT A Research Paper Presented to the Faculty of Master in Management … industry and experienced multinationals, the American fast food restaurant groups of KFC (Kentucky Fried Chicken) and McDonald’s are dominant fast food chains both in China and other parts of the world. People and organizations all over the world have had to adjust to new ways of work and life. Digital Marketing : Impact of digital marketing in food business. On consumers’ side, growing number of food delivery startups is a good sign. Car buyers had favorable attitude towards digital marketing communication and considered using digital marketing communication a good idea while buying a car. Here is some food for thought: 1. Food delivery aided through digital apps has emerged as one of the fast-growing developments in the e-commerce space. Foodpanda has the highest reach in India. As a result of this shift, there is one form of marketing that is most important to any business and that’s digital marketing. Food and beverage brands like yours need it. If you are a food brand or have a business in the food and drinks industry and are looking to capitalise on digital marketing, you may feel a little like a fish out of water. Brand awareness is about building a relationship, an emotional connection, between your brand and your audience. Preview. From chatbots to self-learning booking platforms, providers can create new momentum that both pleases customers and trims costs. Making an effective catering marketing plan is essential for the health of any food-based business. The brand has become so popular just in 4 years and topped the list in food delivery service, it is thoughtful to look at its strategies to understand it. However, despite the dominating position of McDonald’s in the worldwide fast food industry, it The trick to creating an emotional conne… The Food & Beverage Industry’s Digital Marketing Transformation in Times of Change. environment has been analyzed using the Indian fast food industry. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. While creating your restaurant digital marketing strategy, don’t … Decision Time: Digital Marketing vs Traditional Marketing. Download full-text PDF Read full-text. 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