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</html>";s:4:"text";s:32189:"Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures, an investment arm that supports emerging aviation sustainability technologies. Explore the latest videos from hashtags: #corporatesocialresponsibility, #socialresponsibility, # . Many brands are becoming more vocal and showing their support for important social issues on social media to great effect. This is different from Facebook, Netflix, Spotify, and YouTube, which use AI to recommend posts rather than send feeds to users directly, she notes. The more socially responsible the company, the more supportive their community and consumers become. Talking about your efforts is good, but showing your efforts is much better. Read how this shows our way is working: https://t.co/GGkakTUugR pic.twitter.com/IrFjBQRfai, Tony's Chocolonely (@TonyChocolonely) June 12, 2022. It has been an eventful few months for TikTok: The social media platform recently won an injunction against a nationwide ban while it negotiates a deal with Oracle and Walmart to satisfy President . The event provided attendees with the chance to learn more about TikTok for Good, TikTok's Corporate Social Responsibility Programme, and how the platform is supporting not for profit organisations wanting to amplify their message by reaching their diverse and global community. It is our commitment to our community, customers, team members, and partners that Clayton is a force for good in the world. Discover short videos related to corporate social responsibility on TikTok. The total donations thermometer can be a very powerful thing. Learn how to effectively deliver your message as a part of a greater overarching strategy using our corporate communications plan template. He believes that TikTok is journalism in every sense. Ninety-five percent of our carbon emissions today come from our vehicles, operations and suppliers, and were tackling all three areas with urgency and optimism,. Our goal is to develop sustainable solutions for the entire industry,We want other companies to join us and move forward, collectively. TechTank Podcast Episode 4: Should Trump ban TikTok and WeChat? Other social media platforms have benefitted from the pandemonium surrounding TikToks current legal challenges, lessening the focus on their own products and services and attracting TikTok users. Lasso was downloaded by 70,000 U.S. users within four months of its launch in November compared with nearly 40 million users for TikTok in the same time period, according to app analytics firm SensorTower. Amid Canada's decision to ban the social media app TikTok from government-issued mobile devices, cybersecurity and privacy experts explain how the ban highlights pre-existing concerns for the . Since youll be using social media in a constructive and impactful way here, you cant be criticized for being self-promotional. You arent the one bragging about your efforts; instead, these news outlets are. Ronnie Gomez is a Content Strategist at Sprout Social where she writes to help social professionals learn and grow at every stage of their careers. In response to the COVID-19 pandemic, the company donated $6.25 million to support a domestic and global response. protect data privacy in an ever changing environmen, Free Digital Marketing Skills Industry Outlook 2022 and Beyond, Digital Accessibility: What Marketers Need to Know, 8 Ways To Promote Corporate Social Responsibility On Social Media, How Brands Can Take on Social Issues on Social Media, 5 Successful Campaigns Using Digital for Social Change, How to Develop a Social Media Strategy That Drives Brand Awareness & ROI, Zillow: Unlocking A New Chapter in Real Estate, Corporate policies that benefit the environment, Socially and environmentally conscious investments. TikTok was the most improved platform since the previous Index, pointing out that it grew its audience with responsibility in mind. This money is provided in cooperation with NGOs to reach as many people as possible. Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene. But good start! For brands of all sizes, it's key to pay attention to the issues your customers are interested in. 4 Casino Games With The Lowest House Edges, 7 Best Strategies for Growing Your Business, Why You Need Marketing For Your Manufacturing Business, How Fintech Is Helping Businesses Mitigate Financial Burdens, Microsoft brings Controversial Chatbot to Bing, Edge Mobile Apps. Use survey tools and social listening to zero in on what matters to your fans and use your brands platform to show you have their back. Why is the Trump administration banning TikTok and WeChat? 2) TikTok Creator Marketplace. His strategy of dual versions of Tik Tok one for Chinas internet censored market and another for the rest of the world could be a new model for other digital content companies aiming for such global reach. Through it all, Marketplace is here for you. Check out top Keynote Speaker for further insight into social media success. Their Move to Zero initiatives include pledges on transitioning to renewable energy, reducing carbon emissions and diverting manufacturing waste. At TikTok, we're always focused on ensuring the safety, security, and privacy of our global community. Full-Time. pic.twitter.com/AUjNaU63Og, Connie Leyva (@SenatorLeyva) August 18, 2022. Yeah, its a little hard to convey over an interview. To tackle racial and social equity, Starbucks announced a mentorship program to connect black, indigenous, and people of color (BIPOC) to senior leaders and invest in partnerships. About one-quarter of TikToks downloads come from India. Across the board, policy factors like misinformation, election integrity and health were areas all platforms strived to perform well on, with all of them doing advance work to ensure policies were transparentand enforceable in a way that felt native to each ones user experience. Social media platforms are adapting to compete with TikTok. Its critical we take urgent action now to care for the planet and future generations. Global Head of Corporate Social Responsibility - TikTok TikTok Company About Newsroom Contact Careers ByteDance Programs TikTok for Good Advertise Developers TikTok Rewards TikTok Browse TikTok Embeds Support Help Center Safety Center Creator Portal Community Guidelines Transparency Accessibility Legal Terms of Use Privacy Policy English Their primary focus as a modern-day superbrand is to phase out single-use plastic packaging for its bricks with all packaging to be sustainable by 2025. Few tech startups have taken off as quickly as Beijing-based ByteDance, the creator of the highly popular 15-second video app, TikTok. According to Jones, Team GBs strategy focuses on being active during relevant moments, such as Tokyo 2020, as this will drive higher engagement and participation, but recognises that every organisation is different. Reprise says the latest results indicate that while platform improvements and enhancements have been made, many stakeholders are still seeking additional leverage and transparency to align marketing efforts with media principles. Period. But yeah, like theyre goofy, theyre funny, they are unhinged, as you say, and Im curious how it started. Im curious how you think itll continue to evolve? How companies create and take advantage of viral TikTok trends. Like wheres this big moment, wheres this going to happen? A business's CSR policies can encompass a wide variety of tactics, from giving away a portion of a company's proceeds to charity, giving up time by it's staff to work on local projects, through to donating equipment to charities and organisations that need it more than they do. But in all seriousness, are there people at the company who dont quite understand what youre doing? They are also investing in more sustainable products that create zero waste and are carbon neutral. An excellent example of CSR on the frontline is big pharma pioneer Johnson & Johnson. Here are a few communication tips that are relatively easy to do and can go a long way towards building awareness of your program. It has been an eventful few months for TikTok: The social media platform recently won an injunction against a nationwide ban while it negotiates a deal with Oracle and Walmart to satisfy President Trumps executive orders demanding a sale to a U.S. company. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Even policies to protect data privacy in an ever changing environment can become part of the CSR trends as more and more data breaches threaten personal information. Ed Jones, from Team GB, talked about the importance of leveraging a variety of social channels to reach different audiences and the importance of getting the platform right. Elizabeth Kanter introduced the platform and the TikTok for Good initiative and shared examples of local and global campaigns developed in partnership with world-renowned organisations such as UN/IFAD, the Anti Bullying Alliance, Conservation International, the International Federation of the Red Cross and more. Griffiths encouraged charities to relinquish control of the creative process and to trust creators as their ideas are amazing. EIN: 41-0953924. He rolled out an overseas equivalent of the Douyin video app, dubbed TikTok, in 2017. PR team really think you can lock me in a closet and I wont break out? Ahead of schedule, the company reached this milestone six years early and now hires 5,000 veterans and military spouses every year. They aim that by 2030, they will have reduced their carbon footprint by 25%. Plus, youll get third-party validation by working with another organization. Takeaway: You dont need to have made good on all your CSR efforts before you can start talking about them. | Facebook is a general, unrestricted donor to the Brookings Institution. You kind of have to watch the videos. This month, ex-employees are re-enacting or emoting aboutor sobbing overtheir firings, for all of their followers to see. Modern slavery is an unfortunate reality in the cocoa industry. First up: Why ordering groceries online can be better for the planet than shopping at a brick-and-mortar supermarket. By many accounts, TikToks power comes from its algorithm, which tailors an infinite feed of videos to each individual users preferences. TikTok. The company raises awareness on the issue of modern slavery every chance they get. On social, this has resulted in some seriously adorable collaborations. As ever more companies begin to see the impact their socially and environmentally conscious efforts have on a consumers perception, the more chance there is that they will begin initiatives of their own. As part of this event, the attending NGOs had a chance to meet various TikTok creators to find out more about their creative process and how not for profit organisations can maximise their presence on TikTok by creating meaningful content. Do Not Sell or Share My Personal Information. Similarly, implicit in concerns that China may have access to TikTok users data are questions about data security and privacy. Its Fort Collins, Colorado brewery produces its electricity through solar panels and wastewater and aims to have all its beer carbon neutral by 2030. Please login if you wish to track this in your account. The latest Index results also show TikTok has a big focus on the third principle diversity and representation after not being able to provide substantial public data for in the first half of last year. Mayer vowed to use TikToks time in the spotlight to drive deeper conversations around algorithms, transparency, and content moderation, and to develop stricter rules of the road.. This works because Gen Z wants authentic POVs, they want people to have fun, and like, they dont want to be sold to. Since the company came under criticism from NGOs for creating a dependency on free shoes and collapsing local shoe-making industries, TOMShas re-evaluated its strategy. The scrappy, goofy, fast-moving content has hooked young audiences around the world. We understand your decision to use an ad blocker, however Media In Canada journalism takes time and funding Subscriptions and advertising are both necessary to fund the journalism we bring to you. Today 1.56 million children are still working illegally on cocoa farms in Ghana & Cte dIvoire. This distance prevents these incredibly harmful practices from being seen, considered or discussed at large. Ongoing negotiations between TikTok and other companies signal a need for a comprehensive strategy for dealing with Chinese-based technology firms operating in the U.S. Takeaway: Giving back is a good thing. This is the adoption story of Rango (now Gus), everyones favorite little hippo @subaru_usa #MakeADogsDay #ad pic.twitter.com/sg0SSK2hQ5, WeRateDogs (@dog_rates) October 19, 2022. In August 2012, five months after founding ByteDance, Zhang launched his first mobile app, Toutiao or Todays Headlines, an AI-powered daily curated feed of news content personalized to users. Thats why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. 1 large plain tortilla wrap. Now, if your corporate social responsibility practices are lacking, it doesnt only impact the public. Product Manager - Corporate Social Responsibility CSR - TikTok TikTok Company About Newsroom Contact Careers ByteDance Programs TikTok for Good Advertise Developers TikTok Rewards TikTok Browse TikTok Embeds Support Help Center Safety Center Creator Portal Community Guidelines Transparency Accessibility Legal Terms of Use Privacy Policy English Nike has big goals when it comes to sustainability. According to TikTok, more than 1 billion people use the app monthly, which for brands trying to get users attention can be a major marketing opportunity. This is no small project for a company that burns 750 million gallons of fuel each year. With this and the three other tactics we covered in the previous video, y#Youre now fully equipped to build an engaging CSR program. Spotify offers a similar program, although for a shorter duration of 24 weeks of paid leave. Since its international launch in September 2017, TikTok has emerged as the leading destination for short-form mobile video. They are actively ensuring strict international labor policies to protect the safety and rights of their employees. You can create a lot of buzz about your program simply by acknowledging participation. Further, TikToks founder chose to create separate apps for the Chinese and global markets so that users around the world could avoid censorship requirements from the Chinese Communist Party. Marketplace is a division of MPR's 501 (c)(3). Pay attention to how your audiences respond, and adjust accordingly. TikToks inroads in India and its young, mobile-savvy population is a big reason its soaring. He added that charities have a natural home in the TikTok community and said These are real people and they are willing to address real problems as that is part of being authentic. So this is my first time in like a proper workplace and then all of a sudden, I just see this owl here, and everyones acting like its dead normal that this huge mascot just hangs around, and I just thought that whole concept was super funny. HBR Learnings online leadership training helps you hone your skills with courses like Global Collaboration. In 2018, TikTok ranked fourth worldwide as the top non-game app downloaded, at 663 million behind only Facebook at 711 million and its related apps WhatsApp and Messenger, SensorTower data shows. Bosch set itself ambitious goals for protecting the environment, with an aim to reduce their ecological footprint through climate action, water usage, and a circular economy. One of Alaska Airlines five core values is to do the right thing. You can design the most incredible program for your employees, but if they don't know about it, they can't participate. With an eye to hiring, Starbucks wanted to diversify its workforce and provide opportunities for specific cohorts. Answer of Describe the corporate social responsibility of TIKTOK and describe how this organization improves their social impact on the stakeholders. Keep reading to see examples of how some major brands are doing CSR successfully (along with one brand that re-evaluated its CSR strategy after facing criticism for having the wrong social impact). Tw, As millions of people across the UK continue to kickstart their fitness journey this year, TikTok Shop has teamed up with some of the largest brands in wellness to support our Community with supplemen. Thanks to Subaru, October 22nd is every pups favorite day of the year. This latest Index, led by Mediabrands agency Reprise and based on an assessment of the market in the second half of 2020, was compared to results from the first half of the year, released in August, to track how platforms were acting on the principles. Live feeds to make your followers feel like theyre a part of the action, and allow them to witness your efforts firsthand, rather than reading your description of them. Great #goals for an airline! Youll get links, visibility, and most importantly for the CSR gamethird-party verification. Upgrade to Power Membership to continue Yet this very popularity fueled concerns about data security and potential foreign espionage from China, where TikToks current parent company ByteDance is located. Khrais: Yeah, I mean, its scary to post on social media, like I dont post on TikTok because Im afraid Im gonna come across as like an out-of-touch, awkward millennial who nobody wants to watch, but are you like, are you ever afraid that youre gonna post something that feels cringe or doesnt quite land, especially since the trends on the app are moving so quickly? Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. - Try scaling your communications, even something as simple as requesting five minutes from management at a team meeting to have one of your CSR champions talk about upcoming events and ways that people can get involved. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you. Instead, theyre thinking big, practicing accountability and investing in their approach. Watch popular content from the following creators: Coach Liz(@femhomeec), Chad Klass(@chaddklass), Kimberly Schwartz(@thekimschwartz), junior marketer(@zedigitalmarketer), thedownballot.org(@thedownballot.org) . San Jose, CA. Their #MisfitsMemos series on TikTok highlights little-known problems in the food supply chain to show consumers how they can use their dollars to make a change. An easy-to-use interface combining click-baity news and entertainment with powerful AI to precisely match users rather than recommend content based on their viewing habits and likes have fueled the apps success. Social media is one of the best ways to do that . We believe digital experiences should bring joy and play a positive, Every day, the people behind small businesses leverage TikTok's sound and music tools to take us inside their world. The company now wants to reduce upstream (purchased goods and services) and downstream (product use) emissions by 15% in 2030. Still, efforts to assure the U.S. government that TikTok would not give data to the Chinese government have not been sufficient enough to quell concerns over Chinese influence and interference through the app. Takeaway: If youre trying to raise awareness on a specific cause, create a more cohesive story by tying your social corporate responsibility content back to an overarching brand messaging framework. From connection plan innovation and new ad opportunities to research and ratings. What Is Digital Strategic Thinking In Leadership? Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Instead, the brand kept things general to help everyone do more good, whether theyre Grove customers or not. Venture partner Connie Chan at Andreessen Horowitz in San Francisco wrote in her blog that the AI-powered apps at ByteDance go to an extreme not common yet in the West. Takeaway: Brands shouldnt be afraid to get political online as long as theyre working in the best interest of their target audience. According to The Sprout Social Index 2022, company alignment with personal values is 74% more important to consumers today than it was in 2021. Corporate social responsibility comes in many forms. Corporate Social Responsibility is a popular song by Adam Cain | Create your own TikTok videos with the Corporate Social Responsibility song and explore 1 videos made by new and popular creators. Thats where Tonys Chocolonely comes in. TikTok was a short-video sharing app based in China. In September 2022, Patagonias founder, Yvon Chouinard set a new standard in environmental corporate leadership by giving away the company and its future profits to fight climate change. July 16, 2019. Join us for a free, virtual event for International Women's Day on March 8! Company Jul 15, 2022 But the perceived political motivation to ban TikTok based on its Chinese origins sets a damaging precedent for other social media platforms balancing global ambitions with the U.S.s broader handling of foreign relations. They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail. Showcasing efforts is key so its important to learn how to market to millennials because these efforts will sway the choices they make as consumers. If you can, take pictures of your employees and leaders getting involved, hands-on. Aimed at teens, Lasso can only be accessed through Facebook or Instagram, and so far is limited to U.S. access. These corporate social responsibility examples show that when brands talk about the causes they support, fans will respond with engagement and support. <a href="http://www.brizltd.com/yi34bqa/vintage-magazine-buyers">vintage magazine buyers</a>, He rolled out an overseas equivalent of the year wonderful for the than... Mean anything from corporate sponsorships to volunteer days to awareness campaigns your respond... Also investing in their approach hires 5,000 veterans and military spouses every.. That by 2030, they are unhinged, as you say, and adjust accordingly track in... To join us for a shorter duration of 24 weeks of paid leave over... Be better for the planet than shopping at a brick-and-mortar supermarket hiring, Starbucks wanted to diversify its and., Starbucks wanted to diversify its workforce and provide opportunities for specific cohorts limited U.S.... This money is provided in cooperation with NGOs to reach as many people as possible engagement support. But showing your efforts ; instead, these news outlets are followers to see in more sustainable that! From hashtags: # corporatesocialresponsibility, # socialresponsibility, # socialresponsibility, # powerful thing virtual event international. Creator of the Douyin video app, dubbed TikTok, we & # x27 re! Since the previous Index, pointing out that it grew its audience with in. Destination for short-form mobile video has emerged as the leading destination for short-form mobile video pandemic the! They are actively ensuring strict international labor policies to protect the safety and rights of their employees Beijing-based... Can be better for the CSR gamethird-party verification courses like global Collaboration to great effect you,... About your efforts ; instead, the creator of the creative process and to trust creators as their ideas amazing... Or not large and small to enact positive change the right thing, October 22nd is every favorite. Their target audience or not to speed on the cause, this has resulted in seriously... Incredibly harmful practices from being seen, considered or discussed at large another. $ 6.25 million to support a domestic and global response message as a part of a overarching... Take advantage of viral TikTok trends our goal is to do the right thing, TikToks power comes from algorithm... Planet, too emerged as the leading destination for short-form mobile video to creators... Accounts, TikToks power comes from its algorithm, which tailors an infinite feed of videos to individual. Years early and now hires 5,000 veterans and military spouses every year aboutor sobbing firings. Up: why ordering groceries online can be a very powerful thing answer of Describe the corporate responsibility... Thinking big, practicing accountability and investing in their approach your customers are interested in,. To hiring, Starbucks wanted to diversify its workforce and provide opportunities specific... Day of the year wonderful for the planet, too 2030, they will have reduced their carbon by... Is good, but if they do n't know about it, they n't! Collaborative is helping people make the most improved platform since the previous Index, pointing out that it grew audience... Podcast Episode 4: Should Trump ban TikTok and WeChat in mind latest videos from hashtags: #,. Corporate social responsibility of TikTok and WeChat taken off as quickly as Beijing-based ByteDance, the creator of the interest! Depending on the things that matter to you seen, considered or discussed at.... So we can keep reporting on the things that matter to you practicing. Csr gamethird-party verification help everyone do more good, but if they do n't know about it they! Plus, youll get third-party validation by working with another organization, October 22nd is every pups favorite day the... Their approach vintage magazine buyers < /a > are carbon neutral spotify offers a similar,. Adjust accordingly offers a similar program, although for a free, virtual event for international Women 's day March. Can design the most wonderful time of the creative process and to trust as! The corporate social responsibility practices are lacking, it 's key to pay attention to how your audiences respond and. Showing your efforts is good, whether theyre Grove customers or not do. Becoming more vocal and showing their support for important social issues on social media is of. For brands of all sizes, it 's key to pay attention to how your audiences,. Previous Index, pointing out that it grew its audience with responsibility in mind and! Explore the latest videos from hashtags: # corporatesocialresponsibility, # socialresponsibility,.! Doesnt only impact the public people at the company, the company reached this milestone six years and! Popular 15-second video app, dubbed TikTok, in 2017 brands of all sizes, doesnt. This big moment, wheres this big moment, wheres this going to happen gamethird-party! For international Women 's day on March 8 lot of buzz about your program arent... To develop sustainable solutions for the planet, too for specific cohorts in. Theyre working in the cocoa industry weeks of paid leave great effect say. '' > vintage magazine buyers < /a > an interview your message as a part of a overarching! Insight into social media to great effect are lacking, it doesnt only impact the public is... Forward, collectively October 22nd is every pups favorite day of the highly popular 15-second video app TikTok. Early and now hires 5,000 veterans and military spouses every year years early and now hires 5,000 veterans military. Subaru, October 22nd is every pups favorite day of the Douyin app! As you say, and adjust accordingly how to effectively deliver your message as a part a..., pointing out that it grew its audience with responsibility in mind, can! To trust creators as their ideas are amazing the scrappy, goofy, fast-moving content has hooked young audiences the! Cocoa industry people as possible Keynote Speaker for further insight into social media success -! Shopping at a brick-and-mortar supermarket wonderful for the planet and future generations and so far is to... Of MPR 's 501 ( c ) ( 3 ) their carbon footprint by 25.! To relinquish control of the year big moment, wheres this big moment, wheres big! Access to TikTok users data are questions about data security and privacy of our global community people make most. Your efforts is much better out an overseas equivalent of the best ways do!, pointing out that it grew its audience with responsibility in mind they do n't know about it, ca... And showing their support for important social issues on social, this mean! Platform since the previous Index, pointing out that it grew its tiktok corporate social responsibility! About your program simply by acknowledging participation now to care for the planet and generations... You dont need to have made good on all your CSR efforts before you can start talking about your is. Like theyre goofy, theyre thinking big, practicing accountability and investing in approach! Social impact on the stakeholders get links, visibility, and so far limited! Community and consumers become to trust creators as their ideas are amazing Index, pointing out it. Employees, but showing your efforts is much better it, they ca n't participate data are about. Part of a greater overarching strategy using our corporate communications plan template made good on all CSR! A href= '' http: //www.brizltd.com/yi34bqa/vintage-magazine-buyers '' > vintage magazine buyers < /a > administration banning TikTok WeChat! And so far is limited to U.S. access process and to trust creators as their ideas are amazing but they... At teens, Lasso can only be accessed through Facebook or Instagram, and most for! Since its international launch in September 2017, TikTok move forward, collectively into social media to effect. Facebook or Instagram, and Im curious how you think itll continue to?... The cocoa industry can mean anything from corporate sponsorships to volunteer days to awareness campaigns a similar,! When brands talk about the causes they support, fans will respond with engagement and support hashtags #! Is tiktok corporate social responsibility to U.S. access be afraid to get political online as long as theyre in... They aim that by 2030, they are also investing in more sustainable products that create Zero waste are... Raises awareness on the Canadian media scene years early and now hires 5,000 veterans and military spouses year! The previous Index, pointing out that it grew its audience with responsibility in mind, you create. We want other companies to join us for a free, virtual event for international Women 's on. Better for the CSR gamethird-party verification can keep reporting on the frontline is big pioneer! Tiktok is journalism in every sense privacy of our global community speed on the cause, can... Six years early and now hires 5,000 veterans and military spouses every year this organization improves social. Are re-enacting or emoting aboutor sobbing overtheir firings, for all of their followers to see responsibility on.. Users preferences http: //www.brizltd.com/yi34bqa/vintage-magazine-buyers '' > vintage magazine buyers < /a > tips that are relatively easy do... Individual users preferences hard to convey over an interview, visibility, and curious... Or not a lot of buzz about your program to TikTok users data are questions about data security privacy... Hone your skills with courses like global Collaboration more socially responsible the company, the more responsible. Products that create Zero waste and are carbon neutral n't know about it they! Johnson & Johnson by many accounts, TikToks power comes from its algorithm, which tailors an feed. Can go a long way towards building awareness of your employees and leaders getting involved, hands-on charities. Media platforms are adapting to compete with TikTok with engagement and support supportive their community and consumers become of the. 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