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Cons: Increasingly, Canadian retailers are divisions of US or European mega-glomerates. E7: Who is the Consonant Skincare customer and where can your products be purchased? I start with a fresh blade every Monday. KMS California Hair Play Molding Paste, $21. There are never guarantees that any given marketing program or promotion is going to make the cash register ring, but if every program is structured to add names to your email list, that is a measurable (and meaningful) ROI. We often receive questions about what inspired the creation of Consonant Skincare, along with every other inquiry under the sun about our products and company in general. Log In. By Deidra Barton “What goes on your body, goes in your body,” is the Consonant Skincare team’s philosophy when it comes to beauty products. Second, the number of competitors has exploded. BB: I admire anyone who has become a master of something. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. Learn how to support your skin through the Consonant 4 Dimensions of Wellness. It aims to promote sustainability through education and encouragement of healthy habits. It will be all about discovering the products, testing them and maybe taking some samples home to try. It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. E7: What have been some of the biggest lessons you’ve learned from running your business? What is most important, is that they are engineered to deliver results. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. But the number one lesson I have learned, is that persistence pays off. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. We sat down with Bill Baker, our founder, Over the years many of our customers have been interested in what goes on behind the scenes at our company. She is an old soul beyond her years and is doing some amazing things, it’s truly a treat to watch. ALL MATERIALS ©2010 - 2018 Gracie Carroll, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), 7 Clean Beauty Sets That Are Perfect To Gift This Season, 7 Products To Have On Hand To Help Remedy Dry Winter Hair, 7 Skincare Products That’ll Help Protect Your Skin From Blue Light, 7 Of The Best Local Beauty Stores In Toronto To Shop, 6 Of The Best Blow Dry Brushes To Buy For The Perfect At-Home Blowout. This is (part of) why I’m genuinely so thrilled to have been able to witness the constant growth and continued success of Consonant Skincare; a Toronto-based Canadian skincare company that’s dedicated to creating great natural products for their customers. The first, is how fragmented the market has become. (Story by Editor-in-Chief, Gracie Carroll), Your email address will not be published. mind. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. E7: Is there anything you wish you’d known before starting your business? I spoke to Bill Baker, founder of Consonant Skincare, to learn the ins and outs of storing your beauty products in the refrigerator. What inspired you to start? These companies tend to be a little inward looking and often search for brands exclusively in their home markets. the tail end of a harsh Canadian winter). I don’t just plan to go to the gym, I make an appointment to meet someone there. We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. Check... Jump to. Ever since, the line has become one of Canada’s favourite premium brands for advanced all-natural skin-care solutions. But we recognize our award-winning, 100% natural clinically-proven skin is just the beginning when it comes to achieving your best skin; so we actively educate our customers about all the other factors that impact your skin: lifestyle, diet, nutrition and exercise. Consonant Skincare. Moisturizers and serums When it comes to refrigerating products, you really need to know your ingredients. June 20, 2014 10:10:54 our newsletters But when you are strategically persistent, it definitely pays off. Email or Phone: Password: Forgot account? But it helps me blow off steam and it keeps me sane. Our new store on Queen Street West in Toronto will allow us to make good on this promise, and to deliver everything you need to discover your best skin all in one place. With respect to resources, the most important is money. And we are doing this by taking natural skin care out of the heath food store and we are bringing it into the mainstream. I don’t just say I’m going to visit my mom on the weekend, I make a commitment to a specific time and activity. This is not meant to sound negative, but it is the reality of a small business. Sections of this page. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. Free Your Skin Care | Consonant Skin+Care is Canada's fastest-growing and most award-winning line of natural and organic skin care. E7: What is your #1 piece of advice to keep in mind when starting your own business? Consonant products are known by beauty editors for their immediate results and healthy formulations. Along with being the Science and Wellness manager at Consonant Skincare, Erika has her Master's Degree in Human Health and Nutritonal Science, is a long-distance runner and is the founder of Fuel Proof Health, a network for athletes and movement enthusiasts alike. BB: It goes without saying you will hear “no” a lot when you start a new business. Your personal information will be used to better tailor the offers, promotions and other communications and materials that we deliver. In the spirit of natural beauty, we searched through Bill’s kit to see which skin-protecting staples he packs with him. We won’t even have any products for sale in the front part of the store. And that’s where I saw the opportunity: develop a high performance line of natural skin care that is so mainstream it is widely available outside health food stores. Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. Bill prefers the four titanium blades on these razors to give a smooth shave and the reverse edging blade to trim facial hair. 0 intéressé(e)s. Partagez cet évènement avec vos amis. Skype December 12, 2016 Health & Beauty Leave a comment 342 Views December 12, 2016 Health & Beauty Leave a … Carly Ostroff, Writer: This former PR girl turned fashion and beauty writer is keeping The Kit readers up-to-date on the season’s biggest trends. Not all of these brands are viable (or even desirable), but they create a lot of “noise” in the space, making it increasingly more difficult to get noticed. They contained ingredients that were harsh and irritating at best, and toxic and carcinogenic at worst. Facebook. E7: In an age where more shopping is happening online, how does retail and your flagship locations still benefit your business and customers? Being an entrepreneur may sound desirable and cool, but true #entrepreneurlife is extremely hard work that’s both difficult and challenging. She is beyond incredible. But now, it seems everyone is in the game: you can buy beauty at department stores, drug stores, specialty retailers, big box retailers, mass merchandisers, independent online sellers and of course, online behemoths like amazon.com. Created by BlueMercury.com co-founder Marla Malcolm Beck, M-61 is a line of... Of course I knew I was fighting fine lines and had some discoloration, but what I found out was that my main concern should be my pores! In Canada Consonant Skincare is widely available at both online and offline retailers, including our own consonant.com website and our own bricks and mortar stores in Toronto. Some of our favourites? Successful marketing requires planning and resources. There is also the opportunity to build a national brand relatively efficiently. As the founder and CEO of Canadian cosmetics company Consonant Skincare, Bill Baker believes in natural and local beauty. When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. Consonant HydrExtreme, $72. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. And that’s why I love what I do; because, even during the toughest times of building the business, I remembered that our products actually make a meaningful difference in the lives of our customers. In August we hosted a panel with some of the top Canadian skincare brands to delve into the business behind natural skincare. I’m going to share at not-so-well-kept beauty editor secret: on most days, we have a flood of products spilling over our workspaces. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. We talked to founder Bill Baker to find out more about how he is working to change our perceptions of natural skincare. Consonant Skincare Founder Bill Baker Talks Natural Cosmetics And More. New week, new razor.”, RELATED READ: The Potent Power of a White Smile. Get the latest beauty and fashion news, trends, and more—straight to your inbox! Bill Baker: At Consonant Skincare our mission is to help every person on the planet with skin, achieve their best skin. Learn about Skin + Mind below. William Baker, founder of Toronto’s Consonant Skincare, believes moisturizers remain the biggest growth opportunity because men are more likely to wash their face with skin-drying soap and tend to enter the category through hydrating creams. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. Learn about Skin + … Leur efficacité est éprouvée! Consonant Ultra Moisturizing Organic Face Cream for Dry Skin Bill’s tip: “Shaving cream can eliminate friction for über sensitive skin. We plan a year in advance, but we refine our plan constantly, so we can respond to a changing marketplace. Organisé par. No man-made water feature is more spectacular than Niagara Falls, no manufactured space compares to the Rocky Mountains and no artificial lighting can match the beauty of a sunset or the drama of a full moon. You will see and feel remarkable results from Consonant Ultra Firming Organic Eye Cream from the very first use. 5. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. Bill’s tip: “HydrExtreme attracts moisture from within the deep layers of the skin using a natural Indian herb extract known as Cassia Angustifolia Seed Polysaccharide. You may unsubscribe from promotional messages at any time. About fifteen years ago a co-worker was making natural soap at home and bringing it to the office to sell. How we feel about our body and skin, how we manage stress and many other dimensions of mental health can impact the skin. De plus nombre de leurs produits ont été primés. Bill says editors and customers stockpile this moisturizer for the potent dose of grease-free hydration it delivers. Your email address will not be published. It sounds like a cliché, but it is true. It used to be hard to create a beauty brand, but now anyone with a credit card and a computer can build a web store and launch a company practically over night. But in our new store, customers will have an experience. Consonant HydrExtreme. Photo cred – @xoxo_biancacanales. But now that investment is paying off, so I’m glad I did it. Consonant Organic Foaming Face Wash, $18. @welldotca congrats on the opening of your 1st bricks and mortar store! I reached for the natural bar, and without exaggeration, my skin issues went away over night. In this case, more is better. BB: There are two major challenges, both of which have emerged in our relatively short time in the business. BB: I’m glad I didn’t know what I didn’t know before I started this business. ©Consonant Skincare -Bill Baker, Founder Consonant Skincare Try square breathing while lathering Hand washing tip: practice square breathing to help you scrub for the recommended 20-seconds and calm your mind and body Whether it is from a supplier you want to work with or from a customer you want to sell your products to. Our mission at Consonant Skin+Care is to produce innovative products that deliver immediate results and contribute to your overall well-being. BB: I am a person who has suffered from bad skin for my whole life. Consonant HydrExtreme Then I met the founder, Bill who is a super nice guy and I liked the brand even better. Consonant Skincare Ultra Firming Organic Eye Cream 1 review I've long been a fan of Consonant Body since I tried some of their earlier products a few years ago. I’m a Virgo, so I love habit and routine. From New York to Toronto, Carly has previously worked at CosmoGirl!, Jill Stuart and Michael Kors. Join us for digital seminars, classes and other fun … When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. (A great problem to have!). Schaf Skin Care for Men 01 Shave, $20. 2. 6. Consonant Skincare Launches: Maximum Glycolic Meta Serum™ The innovative new product transforms skin without irritation. Notify me of follow-up comments by email. Schaf Skin Care for Men 01 Shave Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. This Toronto-born brand is completely natural and therefore good for your body. These are the people that help me the most. Consonant Organic Foaming Face Wash Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. They are for young people and mature people, women and men, all skin types and all skin colours. So we will only achieve our vision if we offer products that are more than just 100% natural, because natural only gets you so far. A Detox Market promotion . Name & Title: Bill Baker, Founder and CEO. BB: Our promise is to help people with skin achieve their best skin. She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. Consonant HydrExtreme. Apply a drop of HydrExtreme full strength to any fine lines or dry spots, and you’ll start to see results almost immediately.”. ©Consonant Skincare I always shave after a shower, which softens my beard and ensures my skin doesn’t get red or irritated.”. RELATED READ: Why Women Skip Meals to Save Up for Beauty Products. Apply to towel-dried hair for shaping and dry hair for definition. But many consumers still believe you have to make sacrifices when you select natural skin care products. Bill’s tip: “I’ll let you in on a little secret: The rich foam of the face wash means that it doubles as a luxurious body wash in a pinch.”, RELATED READ: The Kit’s How-To Grooming Guide to Celebrity Facial Hair. Consonant is a Canadian skincare line that carries everything from sunscreen, to serums and face masks. Conventional wisdom says you can’t have it all, but Consonant Skincare’s Bill Baker is proving otherwise. Accessibility Help. In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. I did lots of research and was shocked to discover the conventional products I was buying to get relief from my problems were actually causing my problems. body. As the founder and CEO of Canadian cosmetics company Consonant Skincare, Bill Baker believes in natural and local beauty. C'est la marque la plus connue de cosméceutique naturelle du Canada. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. or. And thanks to technology, we have indeed become a global brand, having shipped our skin care to customers on every continent on the planet. To that end, I wouldn’t change a thing. So I started making appointments for things outside work. Our products are formulated to provide potent and persistent hydration above all else, and that benefits everyone regardless of skin type. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. © 2020, The Kit, a division of Toronto Star Newspapers Limited,One Yonge Street, 4th floor, Toronto, ON, M5E 1E6, 416-945-8700, Sign up to receive The Kit newsletter, which features exciting offers, promotions, and other information from The Kit, our affiliates and other friends. We believe Consonant Skincare can live at the foundation of every person’s skin care regimen. The world’s driest skin has finally met its match in this next cream. It can be challenging, it can be frustrating, and it will probably take a lot longer than you think. Consonant Skincare. KMS California Hair Play Molding Paste Formulated to leave your eyes looking their best, this 100% natural formulation will also help hydrate your skin. Since Bill just opened up his third brick and mortar Consonant Skincare location in Toronto, this time on West Queen West (just a hop, skip and a jump from Trinity Bellwoods), I couldn’t think of a better person to interview for our latest #FounderFiles feature. I could listen to her speak for hours. Consonant Ultra Moisturizing Organic Face Cream for Dry Skin, $54. We believe that great skin is made even better with healthy habits. Consonant Skincare has made a name for itself among Canadian beauty editors, with many devotees ... founder and owner of Consonant Skincare. When it comes to your best skin, we recognize that great skin care is just the beginning. 3. For many, it can be an emotional experience when problems you’ve been fighting for years are finally behind you. Consonant Skincare-Product Review. Often times, you see a brand, product or idea abandoned early on once the realities of what it will actually take to grow and succeed (especially to become a viable business) really set in. I’m a work out fanatic, and I’m embarrassed to say some days I go to the gym twice. BB: We like to say Consonant Skincare is for people with skin. BB: This isn’t always easy. BB: Since day one I have considered Consonant Skincare a global brand that originated in Canada. Nothing beats natural for capital I inspiration. A lot of our customers with normal and combination skin love it too.”. mind. Success begets success, and with more success comes more work. Bill’s tip: “Using the same razor forever can cause all kinds of stress to skin. E7: What is a challenge you’d tell future entrepreneurs in the skincare business to prepare for? Where do you focus your resources? BB: Pros: There is lots of support, a large market, and easy access to important resources in Toronto. We formulate award-winning, clinically-proven natural skincare products. But we recognize great skin is about more than just great skin care. the tail end of a harsh Canadian winter). We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. Required fields are marked *. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. I do believe there is a fine line between persistence and pestering that you have to be careful not to cross. I see myself as a generalist who knows a little about a lot of things; so I gravitate to experts who know a lot about a specific thing when I’m looking for mentoring. See more of Consonant Skincare on Facebook. Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. That is, we will offer seminars on healthy nutrition for healthy skin, we will provide access to naturopaths and nutritionists, and we will be a community hub for activities that lead to a healthier lifestyle, which is the starting point for healthy skin. A few weeks back, we hit uptown Toronto’s Consonant Skincare flagship store for a preview of Fresh.Beautiful‘s pop-up spa, where we received a unique, all-natural gentle crystal microdermabrasion and hydration treatment from Fresh.Beauiful co-owner Stephanie Daga complete with Consonant products that have since become skincare staples. BB: Buying online is very functional, and has become an almost commoditized transaction. Occupation: Founder and CEO of Consonant Skincare Twitter: @ConsonantCEO. A hydrating skincare kit, the HydrGasm, will retail for $99, combining HydrExtremeand Ultra Moisturizing Face Cream plus The Perfect Sunscreen. Founder Rose-Marie Swift's tale of discovering a high chemical load from exposure to cosmetics really struck a chord with me, and so I try to wear things with safe ingredients when I'm not testing. So, how do you go to market? I am also hugely inspired by Trinity Mouzon Wofford, founder of Golde. #FounderFiles: Meet Bill Baker The Founder of Consonant Skincare By Gracie Carroll It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. It used to be that beauty retailing was the exclusive domain of Department Stores. And that is what is most special about our products: they’re healthy AND they work! It is about healthy nutrition and a healthy lifestyle. But I was finding I was losing balance as I struggled to stay on top of everything happening in my personal and professional lives. Consonant skincare est notre ligne de cosméceutiques. But most importantly, customers can connect with our Regimen Coaches. Every day I eat the same breakfast, a perfect blend of healthy foods that are also delicious. My Consonant Skincare at-home regimen: Organic Foaming Face Wash ($18), HydrExtreme ($72) and DHE Mask ($45). Learn about Skin + Mind below. Q: Can you briefly describe your business, including when it was founded, its goals, and why you chose to locate where … 18 personnes étaient ici. Create New Account. You've 100% seen Toronto-born hairstylist, Marc Anthony's, hair products on shelves at Shoppers Drug Mart. E7: As company based in Canada, do you have international goals and why? Consonant Skin+Care | 301 abonnés sur LinkedIn. Organisé par. I've had mine for several years now, and it is one of my most-used skincare gadgets! The fortress of moisturizers and hair oils I’ve unknowingly built around my desktop, plus the stack of […] I bought some to be nice, but I didn’t pay too much attention to it until I was caught short one day in the shower with no soap. Consonant Skincare (Toronto) Age: Seven Speciality: Skincare and body care that promises to ‘rebalance’ skin and restore it to good health. The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. Frizz won’t stand a chance with Bill’s choice for added texture. When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. Consonant Skincare ’s all-natural, made-in-Canada products are available now online at Sephora.ca . A Detox Market promotion . body. Sign Up. He swears they don’t call it “liquid gold” for nothing. La ligne de soins de la peau de Consonant n'a rien à envier aux marques les plus luxueuses. BB: I have learned that every cliché you’ve ever heard about starting a small business is true. How we feel about our body and skin, how we manage stress and many other dimensions of mental health can impact the skin. 1. “I like to say we’re skin care, not salad dressing,” says the line’s founder, Bill Baker. 39 min; DEC 6, 2019; Lisa Young - The Common Good General Lisa Young - The Common Good General. It is extremely dry, prone to sun damage, and very sensitive. #FounderFiles: Meet Bill Baker The Founder of Consonant Skincare By Gracie Carroll It’s no secret that supporting local and up-and-coming Canadian brands is a passion of mine, but over the years I’ve come to realise a few things: Not every local brand is great, not every local brand will succeed, and not many local brands will survive beyond their first year of business. In fact, his Toronto-based skincare brand claims to offer 100 percent natural products which are also made in Canada. Shick Quattro Titanium Razor, $16. BB: For inspiration I go to two very different places: nature and design books. sign up! The kit w Keep reading to meet Bill and his company! E7: Where do you go or what do you do to look for inspiration? Consonant Skincare - - Rated 4.5 based on 22 Reviews "Thank you, Bill and Kristina for your thoughtfulness. E7: Tell us about your new retail concept on Queen West? I’m a dog owner, so rain or shine, hot or cold, I’m out walking my dog. Passersby are invited to reach out and touch the brick, concrete and cracked surfaces they see daily, drawn in with subtle copy that says things like "If your skin feels as rough as…", … Like most clever ideas, the campaign is simple. And I am constantly inspired by the creativity of others, so I love design books because they showcase this talent and they demonstrate that with imagination, the most beautiful things can be created. If you only focus on one channel you will miss a lot of opportunity, but if you spread yourself too thin across too many channels you risk diluting your message and having no impact at all. Consonant Regimen Coaches are trained to help our customers access the information and the experts they need to achieve their best skin. For latest in fashion and beauty, pick up a copy of The Kit’s print edition found inside The Toronto Star on Thursdays, and The Vancouver Sun, Edmonton Journal, Calgary Herald, Ottawa Citizen and Montreal Gazette on Saturdays. She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! Province Apothecary | 140 abonnés sur LinkedIn | Recommended by Naturopaths | 100% Active Plant Ingredients | Organic Canadian Skincare | Organic Facial Treatments | Province Apothecary began with the mission to produce the best skincare products using only high quality, certified organic, biodynamic and wildcrafted ingredients sourced from each Canadian provinces. It’s a brand that’s been built on integrity–not a trend, or fad, or Instagram hype–it’s just simple, and really good clean products. One of my most favourite things about the company, however, is the founder himself, Bill Baker, because he happens to be one of the loveliest and most gracious people you will ever meet–which is a quality I really love in people in general, but it’s always really refreshing to find in a leader. If we miss the walk for some reason, I feel it. Toronto, ON – Consonant, Canada’s leading line of premium natural skin care introduces a new high performance product, Maximum Glycolic Meta Serum™, to its collection.The serum boasts the maximum allowable concentration of glycolic acid in an over-the … Consonant HydrExtreme is my all-time favourite hydrating serum—I've raved about it on this website dozens of times! Through my research I also discovered a nascent but growing movement of people looking for products without the harmful chemicals. But if I’d have known then what I know now about the challenges I was going to face, I’m not sure I would have gone for it. E7: What have been some of the pros and cons of building your business in Toronto/Canada? Then drug stores got into the game which was a good thing, because competition helps consumers. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. Yes, it’s very hydrating, but not greasy at all. 9. Favourite feature: 100 per cent natural products that are suitable for even very sensitive skin.Most are available without scent, so they won’t clash with your posh perfume. Now that she’s stepping out from behind the scenes to the front lines, keep an eye on Carly here for the inside scoop on runway news and beauty fixes. Every single person who works here at Consonant Skincare is passionate about helping our customers discover their best skin. BB: We have phenomenal products and we offer exceptional customer service, but what makes this business truly special is the remarkable group of people behind the products. BB: Almost every day a customer tells me how our products changed their life, because like me, many of our customers who have suffered with skin issues for years have discovered their best skin after switching to Consonant Skincare. Shick Quattro Titanium Razor Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. 4. Learn about Skin + … Teaming up with a cosmetics chemist and a high-school friend, Bill created Consonant Skincare in 2009. E7: Who are some of your mentors/role models? Whether that is accounting or acting, running a business or running a race. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. There is no easy answer. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. Bill’s tip: “Don’t let the “dry skin” in this product name scare you. It will help thin the product for easier application.”. Consonant Skincare. Occupation: Founder and CEO of Consonant Skincare Twitter: @ConsonantCEO. The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) Learn how to support your skin through the Consonant 4 Dimensions of Wellness. But when I canvassed some of my friends and coworkers about these harsh ingredients, no one knew how harmful they could actually be. Founder Céline Tadrissi was inspired by the Canadian wilderness to create her skincare line, and takes pains to source ingredients—like their proprietary Céla Complex, a blend of six Canadian botanical extracts—wherever possible. E7: You’ve mentioned the power of your email list (thanks to Sweetspot) what tips would you give to an entrepreneur looking to introduce or improve their email marketing? So this can make distribution a challenge, not just outside of Canada, but even within our own borders. But you have to remember, no doesn’t mean “no”, no means “not now”. With agency Zulu Alpha Kilo, Consonant Skincare broke ground on Toronto's Queen Street West with an outdoor campaign that uses local textures to create tactile experiences. Typically, good marketing programs aren’t free, but at the same time, they don’t have to be expensive. The road has been long and the climb has been steep. This local, all-natural skincare brand has closed their three Toronto locations and cancelled all treatments until further notice. Edit Seven: Tell us about your brand, what do you do? What goes on your body goes in your body® The founder of natural skin-care line Consonant Skincare, Bill Baker, opens up his kit to The Kit so we can take a peek inside to see what products he uses. Consonant Skincare 1 set of S&T Body Wash, S&T Body Lotion, Come Clean Cleansing Cloths, DHE Mask, 10ml HydrExtreme, and HydrExtreme Sheet Mask. Oct 20, 2016 - Winner, Best Canadian Beauty Product from Chatelaine Magazine. A foaming lather that offers a deep clean, Bill can’t keep this face wash in stock. The natural skin-care aficionado recommends this hydrating face cream for sensitive skin. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) 39 min ; DEC 6, 2019; Lisa Young - The Common Good General Lisa Young - The Common Good General. Consonant Skincare products are also award-winning, clinically proven and high performance. In Case You Missed It: Last night Dr. Shalini Bhat, founder of The Movement Boutique, talked all about Primal Beauty Secrets on our YouTube Live! Consonant Skincare - - Rated 4.5 based on 24 Reviews "Thank you, Bill and Kristina for your thoughtfulness. Bill’s Tip: “A little of this molding paste goes a long way, and lasts a long time. BB: Our vision is to bring natural skin care out of the health food store and bring it into the mainstream. When you pair award-winning products with our care suggestions and expert-led wellness events, you can take your skin+care practice to … See our, Why Women Skip Meals to Save Up for Beauty Products, Proenza Schouler collab for MAC Cosmetics, Consonant Ultra Moisturizing Organic Face Cream for Dry Skin. Made by another Canadian company, Bill says this all-natural product is created with coconut lubricants for optimum slip and a supremely close shave. 0 intéressé(e)s. Partagez cet évènement avec vos amis. E7: Do you have a daily or regular ritual you practice that you love? The brand combines all-natural formulas with luxe packaging and effective results and its HydrExtreme® is a Canadian Beauty Innovation Awards Grand Prize Winner. I’ve made a lot of sacrifices to get Consonant Skincare off the ground. E7: How did you start your business? Press alt + / to open this menu. It also has the potential to become not only a nationally renowned brand, but an internationally loved one too. Enter to win by liking this post, following @sweatandtonic @clockworktoronto @fairmontroyalyork @consonantlife, and tagging a friend (as many as you’d like!). It’s also very thick, so wet hands before adding a dollop. Marc Anthony. After years of suffering from adult skin issues, when Bill was unable to find natural products to fit his professional lifestyle, he decided to develop a line of his own. That's why we partner with wellness leaders to bring you events to support your skin health through every dimension of wellness. Introducing Bill Baker, founder ofConsonant Skincare, based in Toronto. E7: How do you stay organized, balanced and motivated? BB: I’m often surprised when I talk to entrepreneurs in the early days of their start ups and they haven’t given any consideration to marketing. © 2018, The Kit, a division of Toronto Star Newspapers Limited, One Yonge Street, 4th floor, Toronto, ON, M5E 1E6, 416-945-8700. This shaving cream gives you the perfect shave. 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At Sephora.ca most important, is that every cliché you ’ d known before starting your own?! Razor forever can cause all kinds of stress to skin almost commoditized transaction even within our borders. Itself among Canadian beauty product from Chatelaine Magazine and the experts they need to achieve their best skin respond... A high-school friend, Bill created Consonant Skincare a global brand that originated in Canada all kinds of to... Now based in Canada sell your products be purchased her years and is doing some things... To help every person ’ s both difficult and challenging more of an influencer and outreach approach best. 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