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Top 8 External Factors Affecting Business Environment: External Environment Factor Affecting Business # 1. Within the economy, some contributing factors such as the fluctuation of interest rate, economic crisis, and so on directly and strongly affects the consumption of buyers, and consequently, the profits of businesses. Psychological Factors: Consumers’ attitude may change at any time. Mashhad is the second largest city in Iran, with a population of around 3.2 million in 2016. Chakraborty and Sengupta (2014), Santouridis and Trivellas (2010) found pricing structure is one of the major determinants of affecting customer satisfaction for any organization to build a sustainable competitive differentiation. Some benefits of retail on the Internet are as follows: 1. The factors affecting promotion mix are:-1. The data has … On-premise, Cloud based 1. Purpose – To investigate the factors affecting consumer’s online shopping behavior. Pronouncements of laws by the government regarding the legality of the product, its minimum pricing requirements, and taxes can affect sales of that particular product. Moreover, advertising restrictions can also affect sales. 4. Competition A study was conducted in the 3 countries used as case studies, identifying consumers’ preferences and the awareness of those by people in the industry such as employees of dealerships and manufacturers. Assessment procedures Changes in life-style. A Study of Factors Affecting on Men’s Skin Care Products Purchasing Page 2 of 77 ABSTRACT This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and Competition: While fixing the price of the product, the firm needs to study the degree of competition in the market. The market is such that consumer tastes are increasingly differentiated and maintenance of high service quality in the face of rising cost of essential factors is needed. Profits attraction or sales motive, need to stimulate distribution channels and need to lower overheads or sales force cost thus steal on competition may add to the reasons. These internal factors affecting sales of a product include: The largest single critical factor determining the company’s sales growth is the product itself. If your product is satisfying the needs of the consumers at reasonable prices, it will sell. We hypothesize that socioeconomic and marketing factors contribute to the These factors are related to skills and ability that are implemented into production, as well as all the materials and technology that a particular product requires to be made. “Factors affecting purchase intention towards smartphone brands; A study of young female consumers” ,although similar studies have been carried on smartphone brands and its respective purchase intentions, however this research is directed mainly and External Factors: 1. sales volume, salerevenue, ands sales costs are frequently used to evaluate success. Factors Involved. Mombasa . factors, identifying these factors is important to identify potential buyers and make products to meet these needs. SOCIAL FACTORS AFFECTING CONSUMER’S PURCHASE IN FURNITURE 3. Factors Affecting Promotion Mix. A Study on Factors Affecting Sales of Branded Product in Retail Sector Dr.S.Franklin John*, Mr.J. Taking this view in to account, the internal factors like price, product quality, place, and promotion mix elements, level of inventory of MIE has been discussed. B. In the age of Web 2.0, the rapid growth of user-generated content (e.g., consumer reviews) on the Internet offers ample avenues to search for information useful to both people and companies. Factors Affecting Pricing Decisions. To view the full product, including the scope and methodology, click on the link above. impact the environment factors that are affecting on firm’s marketing activities for successful business. On the other hand, several factors like mentioned in the Fig 2 influence the purchasing behaviour of the customer. • The cost of goods includes the amount paid for the product, plus any shipping or handling expenses. the factors affecting on customers purchase intention. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. Among these factors, individual sales person motivation and … Freedom of the press. Anand Christopher** * Principal, Nehru College of Management, Coimbatore. FACTORS AFFECTING EFFICIENCY IN LOGISTICS ... sales, manufacturing, finance, and information technology. Segmentation by Product type. The determinants of individuals’ demand generally include price of the product, prices of related products, ... annual sales data available from government sources . Factors affecting export trade. No business can bear fruits without a proper setup. Sales performance represents an important ongoing research stream to both academicians and practitioners. Market Penetration 5. POSTAL SERVICE Factors Affecting Fund-Raising Stamp Sales Suggest Lessons Learned 1) Marketing Mix – Management can easily do variations to the price component of the marketing mix element. were the most highly rated factors by the respondents in that order. Factors Affecting Sales in the Leather Industry. Highlights of GAO-05-953, a report to congressional committees September 2005 U.S. The Chicory Market Report is intended to function as a supportive means to assess the Chicory market along with the complete analysis and clear-cut statistics related to this market. Revenue and profitability A major factor affecting the salability and price of a business is its revenue and profitability (P&L). Factors Affecting Sales Performance . Some of them have considered environmental and external factors to have a big impact on the performance and growth of small firm’s (Lumpkin and Dess, 1996;). Demand, Competition and; Government control. external and internal factors on product and business processes innovation. For the analysis of important relations and conclusions, beside theoretical literature, we use the results of several studies. There are many factors that affect the performance of sales personnel. The demand for a product means how much of the product consumers are willing and able to purchase. Dr. Debasis Ray1, Dr. Sayantani Roy Choudhury2 1Program-Head (PG) & Senior Faculty, Marketing and Strategic Management, Management Studies, GJMBR-A Classification : Factors Affecting the Brand Recognition An Exploratory Study. The variables within each This study discusses the factors that affect the performance of sales in the direct selling business in PT Srirara Kanaka Pratama (PT SKP). The market is such that consumer tastes are increasingly differentiated and maintenance of high service quality in the face of rising cost of essential factors is needed. percentage of a brand sale to total sales of all brands of a product [7]. The Iron and Steel Slag Market Report a detailed study of different aspects of the Global Market. Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. Despite its importance, costs, and risks, product launch has been relatively underresearched in the product literature. In the main, these factors include service quality and product differentiation. In addition, sales people performance is one of the key factors influencing sales volume, productivity, customer loyalty and unpredicted expenses (Buciuniene and Skudiene, 2015). the sales volume of a product, using Starcomms Plc as a case is therefore a significant undertaking. According to Miao and Evans (2013), sales people performance in the business organization is Nature of the Product 2. product aging that need replacing, diversification, move to new raw materials by the firm. To improve the existing products or innovate new product technology is very essential for any firm Gjerde et al (2002). According to William D. Wells (2009) advertising is aimed at motivating and affecting consumers' behavior in a way that is beneficial to the company or brand being advertised. Researchers have used different approaches to explain the factors affecting the growth of SMEs. AB-15 Factors Affecting Development of a Tea Industry in Hawaii CTAHR — Mar. Some of the major factors affecting selection of channel are organization objectives, type of product, nature and extent of market, existing channel for comparable product, buying habits of consumers and channel availability. The other elements, product, promotion, and place (distribution channels) are not easy to change as it takes a considerable time, effort, and coordination to make changes to them. Most well managed manufacturing enterprises have a clear cut advertising policy, product customer policy and distribution-channel policy. The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector.,A quantitative research methodology was used and the data were collected from 278 customers of retail stores in Malaysia. The analysis of the influence factors affecting the performance of pharmaceutical companies 25 25 1. For more information, contact Katherine Siggerud at (202) 512-2834 or siggerudk@gao.gov. The objective of this study is to assess the internal and external environmental factors affecting sales volume of Mesfin Industrial Engineering PLC. Perceived Social Status and Brand Loyalty are significantly related to the factors affecting Consumer Buying Behaviour where Price and Perceived Quality were significantly related. Colombo . Issue Technological Technological Factors – Examples Impact Changes in technology will affect The factors affecting promotion mix can be studied under the following heads: 1. In this study, we used the content of consumer reviews and propose a novel framework … (Budget sales price - budget cost) x budget quantity Less (Actual sales price - budget cost) x actual quantity NB Calculated for each product. Despite the numerous studies, the search for the most powerful determinants of salesperson performance has largely been unsuccessful Sales might be reduced so businesses will have to keep up to date with new different people. Demand affect pricing decision. The output was to establish the factors affecting the growth of life insurance business in Kenya and therefore came up with recommendations that will help in determining those indicators that the industry should focus on to enhance growth of life insurance business. The researchers used brand image, product quality, service quality, and firm viability as determinants of customer loyalty so as to predict sales … There are a number of factors affecting the pricing decisions and price is not determined simply. Factors, affecting, Fruits, Vegetables and Quality Introduction Not all varieties of fruits and vegetables are satisfactory for processing. with the 16 hypotheses being classified into two sets of underlying factors that could contribute to the sales performance of SMEs. Internal factors affecting SalesInternal factors affecting Sales ForecastForecast New Product lines Production Capacity changes Change in Distribution method Price Changes Working Capital shortages Inventory Changes Sales Motivation Plans Credit Policy Changes Labor Problems Internal Factors 6. A sales forecast is a projection of the expected customer demand for products or services at a specific company, for a specific time horizon, and with certain underlying assumptions Essential tool used for business planning, marketing, and general management deci When it comes to a business’s external environment, it involves different factors such as Consumption patterns are usually governed by the relative affluence of market segments. Terms of trade of tea, 1985–1998) (1990 = 100 constant prices, U.S. cents/kg). A basic understanding of the inter-relations between factors affecting production is an essential prerequisite for an accurate assessment of production. Role of brand equity in brand performance So far, different definitions of brand equity have been proposed by the scientists and researchers since its emergence. In addition, sales people performance is one of the key factors influencing sales volume, productivity, customer loyalty and unpredicted expenses (Buciuniene and Skudiene, 2015). Perceived Social Status and Brand Loyalty are significantly related to the factors affecting Consumer Buying Behaviour where Price and Perceived Quality were significantly related. Nature of product or industry and the marketing strategies as main factors that Affect Pricing When a company offers a specialized product, which are innovative and technological advanced, gives the company the opportunity to maintain relatively high prices also in foreign markets. NPD process the sales growth model for small firms developed in [9]which is based on the product of average bill and frequency of visits and extend it in order to identify more sources of sales growth. Strictly as per the compliance and regulations of: FOR Code: 150505, 150504 JEL Code: M31, M37 Anti-trust law. Successful sales performance is critical to any revenue-based organization. “ Money does matter a lot .”. There are many factors quality is desirable for most processing methods, the composition of fruit in relation to flavors, texture, color and nutritional value is … The nature of the product affects the structure of the sales organization. Generally markets can be be segmented on the basis of different groups of users, different points of consumption, and different time of production. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision According to Kotler and Armstrong (2010) price is an amount of money charged for a product or service. There are several factors that affect the salability of your business. A major influencing factor in future self-development is the general state of the economy. In the case If the firm incurs heavy advertising and sales promotion costs, then the pricing of the product shall be kept high in order to recover the cost. Customer Related Factors 3. Below, is a list of political factors affecting business: Bureaucracy. (Smith and Wright 2004) conducted a research study in the computer industry. Factors affecting consumer buying behavior N Ramya and Dr. SA Mohamed Ali Abstract Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. were the most highly rated factors by the respondents in that order. An organization that consistently misses its sales goals may be forced to reduce operations or even go out of business. Internal environment factors The internal environment is made up of factors within the firm itself. These factors includemotivation,resourcefulness, product knowledge, aptitude, job satisfaction, role perception, personal factors like age, sex, height etc,ego drive, and empathy towards the customers are inherent in the individual salesperson. decision to by) are identified. Due to the lack of research in this area, there is a necessity to address this issue seriously. These factors include staff relationship, resources and corporate culture … ... A policy approach which is becoming normal for sales activities is comparatively rare in pricing. 3 Corruption level. sales forecasting[1] 1. • It consist of the cost of goods and the amount of operating expenses. Economic Environment: Economic factors throw light on the nature and direction of the economy in which a firm operates. A postal survey of pharmacists in a random sample of community pharmacies in Great Britain was carried out to ascertain the factors which influenced their decisions when recommending a product for Over The Counter (OTC) sale. A company’s marketing environment consists of all the factors and forces outside marketing that affect management’s ability to develop and maintain successful transactions with its target customers – Kotler and Armstrong. The factors such as import-export policy of the Government, conditions imposed upon the enterprise by its foreign purchasers, international policy, etc., also affect the sales forecasting of the business enterprise. 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