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</html>";s:4:"text";s:8198:"Make sure that your content is relevant. There are new trends, like water-based printing, and totally innovative ideas, like the application of nanotechnology to printing, known as nanography. ... German goldsmith Johannes Gutenberg developed a process of printing with movable metal type. The extension of print messaging using a digital platformNear-field communications, or NFC, is being used to bring some of the digital experience to printed media such … However, there is one media which hasn’t really witnessed a lot of progression and that is the print media.It is pretty much evident that print media is losing its grip and people are shifting to digital with time. This Moto X ad showcases its vibrant range of colors in a magazine ad. 1# The revival of the print newsletter Marketing communications need to cut through the noise of digital channels and one way to do this is through print […], The paper industry is changing. When Lenovo launched Vibe X2 as ‘World’s First Layered Smartphone’, they wanted to highlight the innovative layered design through print ad. When David Attenborough’s Blue Planet II first aired on the BBC, it raised huge public attention of an issue that has been concerning environmentalists for decades: the number of plastics finding their […], Let’s celebrate the truly revolutionary spirit of paper by considering some of the huge transformations paper has bought to our societies throughout history. If you want to reach out to the millennials, follow their preferences and consumption patterns. If your content doesn’t move the target audience emotionally, then it won’t work. Whether inventing the copier, Ethernet, the laser printer or more, Xerox has long defined the modern work experience. The Xerox Nuvera® family is built for high production environments with our customers making more than 35 billion prints last year. In simple words, innovation is anything that drifts away from the mundane. The car key in newspaper ad communicated ease of owning the car / gave a sense of ownership resulting in increased footfall at the dealerships. When viewed through 3D glasses, the ad gave a near real life 3D experience in the print ad itself. 1# Embedding medical technologies into print advertising Ikea has run some memorably creative print advertising campaigns – notably its paper recipes. Gary Walker, Xerox, +1-585-427-1679, Gary.Walker@xerox.com In other regions, print remains a reliable revenue funnel while digital finds its way. He is passionate about advertising in all forms and shapes. Learn how that innovation continues at xerox.com. In order to sustain, the print media will have to involve, engage and innovate. Highlighting Product Features through Ad Placement. Scribd will begin operating the SlideShare business on December 1, 2020 The Xerox Versant® 280 Press, a mid-production press, provides added value with thicker stock media options (400 GSM) for applications such as business cards. However, if given a thought, it is actually the people who run the print media who are responsible for it. In order to sustain, the print media will have to involve, engage and innovate. Print media, which attracted 41% of total ad spends in 2014 (television advertising stood second with 38% share) is at the heart of marketing strategy and media mix. NORWALK, Conn.--(BUSINESS WIRE)--Xerox (NYSE: XRX) announced a suite of production print innovations including new presses, technology enhancements for existing printers as well as artificial intelligence and automation features that aid speed and productivity. Welcome to 2018!The question is inevitable: have you made your list of new year’s resolutions?We have! 18 Nov Reaching Young Readers With Print 18 November 2020; 19 Nov Readers-First Meet-Up: Innovations in Management for Growth in Digital Subscriptions 19 November 2020; 23 Nov La evolución de Infobae durante la pandemia 23 November 2020; 24 Nov A Playbook for South Asia News Media in 2021 24 November 2020; 25 Nov How The Spectator Drew On Its Own History To Build and Grow … Xerox Holdings Corporation (NYSE: XRX) makes every day work better. Innovative, solution-led print advertisementsengage customerswith the brand and drive last mile conversions. Sublime marketing highlighting benefits of using dish washers to promote Finish! There are people who start their day by reading a newspaper. Just like every other media, print too underwent a certain number of innovations. However, there are people who still find comfort in reading the hard copy.Just like every other media, print too underwent a certain number of innovations. Tata Motors print ad for their Zest sedan had a very clear objective – driving customers to dealership. Throughout our many years in business, we have experienced changes, including becoming a member of the Safeguard franchise system, owned by the Deluxe Corporation, a $1.6 billion print and services company. MICR, the line of numbers that allows certain computers to read and process information, is key for processing bank, payroll and government checks with tested and trusted Xerox Nuvera security. Ideas that can differentiate your brand from others. , a mid-production press, provides added value with thicker stock media options (400 GSM) for applications such as business cards. Last but not the least, follow the people to have an idea of their consumption habits and take them into consideration to innovate further along those terms. Lenovo partnered with Voconow to overlay an interactive digital layer on top of their print ad. You can use a text widget to display text, links, images, HTML, or a combination of these. About Xerox Learn more. Patrick Kovarik | AFP | Getty Images. However, it’s not the hard copy anymore, it’s been replaced by the e-paper. Follow all of it and print is here to stay! Put forward your offering to them in a way they want. Change ), You are commenting using your Facebook account. Flexibility beyond limits – Omantel on Front page Automated stock management saves time and reduces human error. The brand included two foldable paper mugs in branded newspapers with coffee powder in those cups. As customers seek to manage information across digital and physical platforms, Xerox delivers a seamless, secure and sustainable experience. Nescafe took their ‘instant coffee’ad to a whole new level through print. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Offer them videos to watch and they won’t stop. At times, he also reads news articles in newspapers. Introduced last year, Baltoro is redefining the inkjet market. The Xerox Versant 280 is available now based upon channel and geography. To cite a few examples, jacket at one point of time was an innovation. The Printing Report takes a look at what trends will be driving print marketing innovations in 2019. Offer them videos to watch and they won’t stop. Innovations! I did. The Xerox Iridesse® Production Press is adding fluorescent pink specialty dry ink option to its existing Beyond CMYK palette of gold, silver, white and clear. Always Yes ! (Photo: Business Wire), Embellishments allow print providers to differentiate and offer their clients eye-popping designs and enhancements. (Photo: Business Wire), AI-enabled media manager software PredictPrint Media Manager Software is included with the new Versant 4100 and can be added to Iridesse. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. (Photo: Business Wire), The Xerox Versant 4100 Press, handles higher volumes and heavier production loads than the Versant 280, bringing more jobs in-house by reducing set-up time and printing on more media types than any competitor press. ( Log Out / The XLS Automatic Feeding Kit option for Iridesse is available immediately worldwide. The messaging and tools of communications are constantly evolving. Even better: we have a plan, plenty of ideas and some printing innovations that we’ll be following and testing this year.. It breaks the shackles and does something that has never been done before. 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