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</html>";s:4:"text";s:6958:"<p>Click here for newsletter details and policies. </p> <p>The latest news in the Ad industry, follow our weekly episodes to get up to date! Oracle Data Cloud is making its audience data available for over-the-top (OTT) marketing campaigns through an integration with data-management platform (DMP) Tru Optik. Oracle Data Cloud enables improved audience segmentation for social marketers using Kenshoo to support advertisers in expanding their audience network and improve advertising relevance. Rapid TV News is an online site for TV broadcast news, mobile content, distribution platform providers, digital television, satellite and broadcast distribution technology. Reddit is pleased to announce the launch of Inventory Types, a new feature that offers advertisers three tiers of inventory to choose from, based on their individual campaign objectives, brand safety requirements, and targeting goals. Oracle Retail is offering Oracle Retail Consumer Insights, a new tool to help retailers understand the characteristics of their best customers and apply them to find similar potential customers using third-party consumer data in Oracle Data Cloud. In a fragmented world of multiple devices and multiple distractions, Derek Wise explores what this means for marketers as they navigate a new normal. En 3 ans, OPnGO est devenu le leader du marché du stationnement en France. </p> <p>The old methods of marketing won’t carry you through into the era of the trust economy. The Additive Affiliate World Europe Report Part 2 of 2. TechCrunch is part of Verizon Media. Vous pouvez également à tout moment revoir vos options en matière de ciblage. Spotify to buy ad tech firm Megaphone to monetize podcasts Spotify Technology SA has agreed to buy podcast advertising and publishing platform Megaphone, it said on November 10 Moneycontrol News Hear from her the three core areas that advertisers must consider when developing a meaningful approach to measurement. Together, Teads and Moat by Oracle Data Cloud have been honored by the Digiday Video Awards for providing the “Best Video Adtech Innovation” across the industry. We suggest you try the following to help find what you’re looking for: After two years of research and working closely with Moat by Oracle Data Cloud, Pandora for Brands announces their plans to launch a first-to-market, robust Audibility initiative. The Additive The European Summit Report Part 2 of 2. 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Comscore recently joined forces with Adobe, Google, and Oracle Data Cloud to introduce privacy-focused connected TV audience segments that will allow media buyers to reach key users, better manage frequency, and deliver more relevant ad experiences. The latest ad tech news with reports on VR, ad blocking and native advertising. Quatre experts du marché ont fait le point lors d'une table ronde. Here’s what viewability is, how it’s measured, and why it matters. With marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV. 9.7 % Invest Now. Part 1 of our Affiliate World Europe 2018 special. This enables superior targeting and brand safe and suitable measurement. </p> <p>La régie du groupe Nice-Matin fait évoluer son identité (26/11), Prisma Media Solutions déploie une offre 100% performance (26/11), Privacy Sandbox attaqué par une association de marketeurs au Royaume-Uni pour abus de position dominante (25/11), Salesforce investit dans Appsflyer (24/11), EDF inaugure l’offre programmatic.tv de FranceTV Publicité avec le pôle média du groupe Havas (24/11), Aux US, des Etats préparent une nouvelle procédure antitrust contre Google (24/11), Outbrain se positionne sur les formats publicitaires de branding (24/11), Le Parlement européen invite la Commission à réfléchir à l'interdiction de la publicité ciblée (19/11), YouTube développe la pub audio autour de ses services musicaux (19/11), WPP fusionne les enseignes Grey et AKQA pour donner naissance au réseau AKQA Group (16/11), Un activiste porte plainte contre le tracking d'Apple en Allemagne et en Espagne (16/11), L’IAB Europe publie un guide sur la publicité programmatique en DOOH (16/11), IPG Mediabrands développe ses activités de création avec le lancement de Mediabrands Content Studio (12/11), Le Mobile Marketing Forum Paris 2020 aura lieu le 8 décembre en format digital (10/11), Prisma Media Solutions met en place une calculatrice carbone (10/11), Criteo collabore avec The Trade Desk pour améliorer la protection de la vie privée des consommateurs sur internet (05/11), L'initiative lancée cet été par The Trade Desk a multiplié les partenariats ces dernières semaines. 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Zerion Mini Shell 1.0