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All of this seems intuitive. Sackler’s involvement on Harvard’s campus led to protests throughout 2018, with the president ruling in May of this year that it would be “inappropriate” to remove the name, The Harvard Crimson reported. This led other researchers to ask Wansink for his data, and that led to apologies and promises to redo his statistical analyses. “I would say that we’re all drinking from the same well, and we’re all contributing to poisoning the water,” said Ted Kyle, an obesity expert who runs a health site called ConscienHealth. That is another reason researchers and universities feel pressure to put out studies and news releases with exaggerated findings. “Doing it for academics is more prestigious, but doing it to solve real problems in the real world is more gratifying—enriching, as I said. Brian Wansink is a cautionary tale in bad incentives in science. In effect, he was running a p-hacking operation — or as one researcher, Stanford’s Kristin Sainani, told BuzzFeed, “p-hacking on steroids.”. That same year, lawsuits accused the company of trying to vastly ramp up product sales, which in turn contributed to a rise in nationwide addiction. It is one reason contradictory nutrition headlines seem to be the norm: One week coffee, cheese and red wine are found to be protective against heart disease and cancer, and the next week a new crop of studies pronounce that they cause it. So, Wansink’s ideas aren’t necessarily wrong, but he didn’t provide credible evidence for them. James Hamblin. There’s a movement of scientists who seek to rectify practices in science like the ones that Wansink is accused of. But there are other ways to do it — like collecting data on a large number of outcomes but only reporting the outcomes that achieve statistical significance. “I believe all of my findings will be either supported, extended, or modified by other research groups.”. In all, 15 of Wansink’s studies have now been retracted, including the six pulled from JAMA in September. He founded the Food and Brand Lab at Cornell University, where he won attention for studies that showed that small behavioral changes could influence eating patterns. "Van der Zee is right to note that as the pace and reach of news has become instant and global, there may be a temptation" for universities and researchers to get caught up in a race for the next attention-grabbing conclusion, says Joel Malina, vice president for university relations at Cornell. At this point, my question is: How could this happen? Political turmoil. The question is how to disconnect scientific work from the buzz cycle—to let people conduct experiments to answer questions in an environment as free as possible of any incentive that would bias that process. Cornell University professor Brian Wansink claimed that he’d found a way to get kids aged 8 to 11 to choose fruit over junk food. P-values tell you how likely it is that a result from an experiment is due to chance or natural variations in the experiment. But this month, Dr. Wansink’s career at Cornell came to an unceremonious end. He found that large plates lead people to eat more food because they make portions look smaller and that children eat more vegetables when they have colorful names like “power peas.” Dr. Wansink wrote best-selling books and published hundreds of studies. In the last 10 days: A cookbook company roasted Wansink’s research on … Wansink made a name for himself producing pithy, palatable studies that connected people's eating habits with cues from their environment. Vance’s bestseller. Brian Wansink demonstrates his "bottomless bowl of soup" — used to show that people eat more when served in a bowl secretly replenished from the inside — after he was awarded a 2007 Ig Nobel Prize in 2007 at Harvard University. 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