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</html>";s:4:"text";s:9616:"<p>,Human Resource Management, Information Systems and supply chain management & Logistics. RELATED TOPICS. </p> <p>It is the activity of developing floor plans and three-dimensional displays in order to engage customers and boost sales. What you’ll learn to do: Evaluate the key elements of the integrated marketing communications mix. </p> <p>Retail Management iv 12. Posting retail information on social websites to increase followers. Let us now examine each of these tools in detail: Advertising can be defined as any paid form of non-personal presentation and communication through mass media. Retail advertising enables the retailer to reach out to a large number of people and create awareness among them about the product’s availability. Product is the basic element of any and every organization. Retail Communication Mix Communication is an integral part of the retailer’s marketing strategy. Some techniques such as Loss Leading (where irrespective of how luxurious the product is, retailer offers steep discount), Markdown (where retailer brings down the prices for wide range of products in the store), and Bundle Pricing (Buy one get one free or Get 3 pay for 1) are used in promotional pricing. </p> <p>The long term objectives are broad and general. Promotion − It is raising customers’ awareness about the product or service and driving customers to buy the products by offering tempting deals. Retail Management 1 Part 1: Retailing Basics. </p> <p>All these components of the promotion mix must be combined properly to develop an integrated marketing communication system, for customers to have a clear and distinct image of the retailer. </p> <p>It includes the following techniques −. Therefore, he decides about communication objective initially aimed for a large traffic flow so that store should get maximum branding and there on, a retailer tries to satisfy the consumers’ demand category-wise. </p> <p>Collection of all the products and offering the company is known as product mix. Retail marketing mix is a combination of 7 Ps − Product − The quality and range of variants of the product or service. The success of an Ad on a particular media depends upon the literacy level of the customers, their age and location. Your email address will not be published. Rewarding participating customers. Thus, personal selling is a broader concept and covers a wide variety of activities. </p> <p>Transform Retail Business The ‘Product’ Mix: Every organization has a product mix … Now let us discuss some of the definitions of personal selling. They are Ads placed near the merchandise to promote the sale where the customer makes buying decision. Retailers communicate with the customers about their products or services, new product updates, and upcoming events regarding retail business via print, audio, video, or Internet media. They are: There are several broad principles to guide the manger in deciding the extent to which personal selling should be employed in his promotional progamme. </p> <p>Establish a streamlined retail communications strategy with 8x8, and focus on growing your business. Retail Communication Objectives . Process − It is the range of activities involved in manufacturing and delivering the product or service to the customer. In certain instances, the role of personal selling is the minimum i.e., simply having sales people take orders from the customers. In order to be successful in the retail business, it is essential to form strong relationships with your customers. Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Personal confrontation: Two or more persons come into contact into active relation and each party is able to observe at close quarters, the characteristics and need of the other and make immediate adjustments and thereby make the encounter successful. Retailing strategy for Setting up Retail organization and planning:Retail Market Strategy , Financial Strategy , Site & Locations (Size and space allocation, location strategy,factors Affecting the location of Retail, Retail location Research and Techniques, Objectives of Good store Design.) The retail marketing mix is the combination of marketing activities that the retailers carry out to meet the target market’s requirements in the best possible way. Call 1-877-478-0576 or fill out an online form to request a no-obligation quote from an 8x8 product specialist. Acquire and Retain − Acquire new customers and retain the loyal ones. Elements of Retail Marketing Mix (7Ps) ..... 61 Retail Communication ..... 62. The number of people employed in advertising is in thousands whereas in personal selling (retail selling) the number is in millions. Print media such as newspaper, brochures, handbills, product catalogues, are also popular among retailers to publish Ads. To collect and report market information of interest and use to the company management. Retail Communication Mix >> Sales promotion>> Advertising >> Direct marketing>> Personal Selling >> Public Relations . Like other forms, i.e., advertising and sales promotion, it is basically communication; but unlike others it is two way rather than one way communication. Size of the quantity purchased : The average size of the quantity purchased is another important factor in determining the economic feasibility of retail selling. As stated by Cundiff and Still, the objectives can be classified into two kinds viz.. 1. Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any … Like other forms, i.e., advertising and sales promotion, it is basically communication; but unlike others it is two way rather than one way communication. Cultivation: Personal selling may lead to all kinds of relationships ranging from a matter of fact selling relationship to a deep personal friendship. Develop and Customize − Develop products or services to meet customers’ requirements. To provide technical advice and assistance to customers as in the case of complicated products and custom designed products. Personal selling is a highly distinctive form of communication. To provide advice and assistance to the middlemen on various management problems. </p> <p>Need for service: In some cases, considerable work must be done with consumer before selling a product and certain items are frequently after sales. Definition of Philip Kotler: “Personal selling involves oral presentation in a conversation with one or more prospective purchases for the purpose of making sales”. Retail marketing consists of visual merchandising, sales promotion, advertising, and marketing mix. </p> <p>Effective Retail Communication. #1 Advertising. Unlike managers in some other industries, comparatively few retail managers have degrees in management. In most cases the “value” for the salesperson is realized through the financial rewards of the sale while the customer’s “value” is realized from the benefits obtained by consuming the product. To serve the existing customers in such a way to maintain communication with the present customers, take orders etc. Retail Management. The 6 most common variables of the communication mix are as follows. This is the first step in developing a retail communication programme. Whether you're a small or large retail business, it is challenging to connect with each individual customer. To create a demand for the product, usually three techniques are employed by the marketing firms, namely, Personal Selling, Advertising and Sales Promotion. To secure and maintain customer‘s co-operation in stocking and promoting the product line. Place − It is the location where the product or service is sold: online, type of store, location of store, time taken and the mode of transport to reach the retail place. It requires creativity and an eye for presenting the products or services aesthetically so that the customers find it appealing and are motivated towards buying. </p> <p>Retail marketing is the range of activities the retailer does to create awareness about the products or services among customers for selling. Because selling involves personal contact, this promotional method often occurs through face-to-face meetings or via a telephone conversation, though newer technologies allow contact to take place over the Internet including using video conferencing or text messaging (e.g., online chat). For instance, selling may be used for the purpose of simply delivering information. So, personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. Retail communication involves the following strategies −. Retail marketing mix is a combination of 7 Ps −. Today, personal selling involves the development of longstanding client relationships. To keep the customers informed about the changes in the product line and other aspects of marketing strategy. Each retailer knows that it is not only the matter of gaining profits but also to survive for a long time. Personal selling is a highly distinctive form of communication. To secure and retain a specified share of the market. You must make sure you calculate your retail price based on the markup you receive and not the costs involved. If such is the situation retail servicing (selling) is necessary . It also serves as a tool for building the store image. </p>";s:7:"keyword";s:45:"retail communication mix in retail management";s:5:"links";s:3651:"<a href="http://digiprint.coding.al/site/page.php?tag=41e064-sermon-on-philippians-2%3A5-11">Sermon On Philippians 2:5-11</a>,
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