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value="product"/> </form> </a> </div> </div> <div class="col-lg-4 col-md-4 col-sm-4 col-xs-12"> <div class="site-branding"> <h1 class="site-title"><a href="#" rel="home">{{ keyword }}</a></h1> </div> </div> </div> </div> </div> <div id="header-section"> <nav class="primary-menu style-4 navbar navbar-default " id="primary-menu" role="navigation"> <div class="navbar-header"> <div class="container"> <div class="collapse navbar-collapse pull-left" id="bs-example-navbar-collapse-1"> <ul class="nav dropdown navbar-nav default-nav-menu" id="menu-primary-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2639" id="menu-item-2639"><a href="#">Home</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2387" id="menu-item-2387"><a href="#">About</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2400" id="menu-item-2400"><a href="#">My account</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2388" id="menu-item-2388"><a href="#">Contact Us</a></li> </ul> </div> </div> </div> </nav> </div> </div> <div class="" id="content"> {{ text }} <br> <br> {{ links }} <footer class="ostore-footer"> <div class="footer-coppyright"> <div class="container"> <div class="row" style="text-align:center;color:#FFF"> {{ keyword }} 2020 </div> </div> </div> </footer> </div> </div></div></body> </html>";s:4:"text";s:4592:"This paper include the Marketing Communication subject for MBA students. Suggested Case Studies google_ad_width = 336; 8] Media Planning 2.1. integrated marketing communications (IMC) perspec-tive, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To discuss marketing, marketing communication, integrated marketing communication and OOH advertising media from a theoretical perspective, in order to identify and apply the key IMC principles that should guide the planning of OOH advertising media as part of an overall IMC campaign. 15] Direct Marketing The book begins with an introduction to the concept of integrated marketing communications and the conducive environment for it. There are other levels of integration such as Horizontal, Vertical, Internal, External and Data integration. 4] Marketing Communication Planning Process In the past, marketers communicated using a limited number of marketing communication tools like advertising, sales promotions or sales personnel; the number of media options - like radio, television or print media - at their disposal was also limited. Developing the Integrated Marketing Communications Program Chapter Objectives 1. 11] Outdoor Advertising, 12] Sales Promotion Strategy 750;Workbook Price: Rs. If the elephant walks through the mayor's flower bed, that's publicity. As an experienced consumer in the English-speaking world, you have almost certainly been the target of IMC a ctivities. Advertisement Hide. 6] Advertising Objectives and Planning Start reading. Start Free Trial No credit card required. This covers the marketing communication tools, Adds information. google_ad_client = "ca-pub-3862952639378901"; Instead, recognizing that each element of the communication mix is effective in achieving a specific communication objective, they must choose the right mix of communications tools that will help them best achieve their overall marketing objectives. To examine the marketing communication func-tion and the growing importance of advertising and other promotional elements in the market-ing programs of domestic and foreign companies. In the last couple of decades though, fragmentation of traditional media such as television and print, and the emergence of new or non-traditional media such as the Internet, have made marketing communications much more complex. Integrated Marketing Communications - Multimedia Marketing It is a challenge for South African businesses to survive in any market place, and the more competitive the market place, the harder it is to decide on the most effective marketing communication approach. To understand the role of advertising and promotion in today’s business world, one must recognize how a firm can use all the 3] Modelling for Marketing Communication //-->. 21] Ethical Issues in Marketing Communications, Case Studies in Strategic Marketing Management, If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday,'that's advertising. Book Description Integrated Marketing Communication: Pentacom is a unique and comprehensive book on integrated communication. This process is experimental and the keywords may be updated as the learning algorithm improves. Promotion is one of the Ps in the marketing mix. Workbook: The course focuses on the strategic aspects of marketing communications, and will not deal in detail with creative aspects (such as development of copy or visuals and art). Integrated Marketing Communications is a concise textbook designed to meet the needs of postgraduate management students specializing in marketing. For the communication process to be effective, the marketer must be able to create the right message and deliver it to the right prospect at the right time, using the right media. The price placed on a product communicates something very specific about the product. Figure 3.1: Chapter framework of Chapter 3 Marketing Customers as dominant stakeholders Integrated marketing commun-ication Marketing communication Presently, marketing communication has five integrated levels, such as: horizontal, vertical, internal, external and data integration. 299; Paperback; 210 X 275 mm approx, Sample Applied Theory Questions, Textbook Price: Rs. To market a product successfully, it is not enough to ensure that it is the right product, available at the right place at the right time; information about its availability, utility and price must also be effectively communicated to prospective buyers. 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