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</html>";s:4:"text";s:5802:"Trend 1: Realtime Customer Centricity – Der Kunde im Fokus Um den Ansprüchen heutiger Kunden gerecht zu werden, müssen Unternehmen einen Paradigmenwechsel im digitalen Dialogmarketing vollziehen: … Trend 2: Influencer Marketing. The rollout of the new messaging platform, which will allow group messaging, images, video, audio and read receipts has been accelerated in recent months and consumers in most countries now have the ability to send and receive RCS. Strong campaigns that have hit the headlines include Nike’s Colin Kapaernick ‘Believe in something. Im Jahr 2019 hatte die Kurzvideo-App in Deutschland bereits 5,5 Millionen Nutzer trotz zweifelhaften Jugend- und Datenschutzes. One of the latest trends in marketing is the addition of ‘micro-interactions’ to websites. Just tell us where to send it. In 2020, I see marketers trying out all the marketing activities out there – content reports, TikTok videos, podcast episodes, Whatsapp newsletter are all new opportunities that are yet to be discovered.”. Der Handel im Netz abseits der klassischen Online Shops wird weiter wachsen. "TikTok wird wegen seines aggressiven Marketings und seiner Expansionspläne in 2020 einen rasanten Aufschwung erfahren“, so CEO Yuval Ben-Itzhak. "Mit dem Reifegrad der persönlichen Kundenansprache steht und fällt der Erfolg des Händlers", sagt Roland Fesenmayr, CEO des Shop-Software-Anbieters Oxid eSales, für den eine neue Ära anbricht. Die Plattform testet in den USA seit einigen Monaten eine Check-out-Funktion, die es ermöglicht, Kunden bis zum Bezahlvorgang auf der Plattform zu halten. • Referral marketing is likely to reign big in 2020 because it works. Influencer Marketing ist ein Begriff, der sich bereits in der Marketing Branche etabliert hat. Once digital marketers find a universal way to easily aggregate data, let systems talk to each other and build AI software to make informed decisions ROIs will increase dramatically.”, “A continuation of the trend towards more personalization, interactivity or a combination of the two. Konzerne wie L’Oréal, Nestlé und Vodafone wollen deshalb die Deutungshoheit zurückgewinnen und die wichtigsten Weichen wieder im eigenen Unternehmen stellen. An incredible statistic once you think about how much time and effort goes into creating video, as opposed to graphics or copy! Im Gegensatz zu den klassischen Werbeformaten haben sich die Nutzer aktiv dafür entschieden, dieser einen Person ihre Aufmerksamkeit zu schenken. And what better way to stay on top of the trends than by asking some of the best marketers in the biz for their thoughts and what we should pay attention to in 2020. In fact, in a recent survey Venngage found that 7.1% of marketers cite video as their most frequently used medium. We’ve gathered together an inspiring round-up of trends and predictions from the advertising, digital marketing and graphic design worlds. It’s how we grew our business! SMS marketing will become more prevalent, not as a replacement to email, but as a serious complement. KFC scooped three awards at The Drum Digital Advertising Awards APAC for its Colonel KL campaign, which aimed to make the brand an integral part of League of Legends, the world’s most popular e-Sport game. The time in which you could just start a generic website without a “soul” are behind us!”. What’s more, Nielsen reports that those aged over 50 are ‘marketing’s most valuable generation’, responsible for nearly 50% of all spend on consumer packaged goods. The really clever part was that people could fast forward through the struggle by tapping their payment card on the billboard to make a donation. Das sind die wichtigsten Marketing-Trends des Jahres. That customer-centric approach can result in over 30% CTRs and more than 90% open rate.”, “Most of the websites we see deliver numerous features that describe the firms’ services, business practices, pricing, and other relevant information. The 16 Biggest Marketing Trends for 2020. It seems AI influencers could be the answer to marketers’ prayers – nearly half of whom want complete control over influencer posts (according to a survey by influencer marketing service Takumi). Cloudflare Ray ID: 5f824b6129023e3a We’ll also see creativity in voice-activated content as consumers go increasingly screen-free. But, of course, this also means that for your competitors, it gets easier to copy you. Für den Sprachassistenten müssen also relevante Profile und entsprechend strukturierte Daten hinterlegt werden. Invest in building a reliable and remarkable brand (your customers love) will yield most benefits in the 2020s because it will be harder and harder to stand out from the market.”, “I believe the year 2020 is for discovering more and more types of content. 48 Prozent brechen den Kauf ab, wenn nicht alles auf ihre tatsächlichen Bedürfnisse zugeschnitten ist. Get Your Copy Now. While the Spinal Injuries Association used a first-person perspective to let viewers experience the difficulties of performing simple tasks (like making a cup of tea) when you have a spinal injury. Participants will take on a range of challenges as they make their way around a giant Monopoly board. Nowadays, businesses, especially online stores, can benefit from automation when it comes to immediate, yet valuable response. This ability comes thanks to an evolution in web design, HTML5 (and javascript), which gives developers a new, improved way to introduce interactivity to their sites. 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