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</html>";s:4:"text";s:7819:"But in reality, it’s quite opposite that the customers do share their experiences. It can work only for certain items like funeral planners, encyclopedia, insurance, and door to door selling items. The first and foremost advantage of this concept of marketing is that it helps the company in increasing the sales of the company because the majority of markets all over the world are highly competitive and if the company does nothing to pursue the customers for buying the company’s products then the company will never be able to survive. If the companies do not follow this concept, then customers’ minds will never change, and they will always buy established brands. The selling concept works under the poor assumption that the consumers will not purchase enough of the company’s products unless large-scale promotional and selling effort has been made. This selling technique is termed as Features, Advantages, Benefits Selling (also known as FABS). After a careful study of the article, we have learned that the selling concept is an old and conventional method of marketing. The production concept is used along with four other marketplace concepts to guide organizational activities; these orientations include product, selling, marketing and social marketing concepts. Advantages and Disadvantages of Marketing 3 Replies “Marketing” is defined by Wikipedia as “the process by which companies create customer interest in goods or services… through which companies build strong customer relationships and creates value for their customers and for themselves.” Start with a marketing plan – identifying the customer and their needs and wants. Advantages of Selling Concept. The selling concept focuses on the increase of sales whether the customer needs it or not. Markets are competitive everywhere, and if the companies are unable to pursue customers for their products and services, then it will be difficult for the businesses to survive. Another merit of this concept of marketing is that it focuses more on marketing and selling and there is a saying that what people see is what sells and unless company’s products are not visible consumers will not buy company’s product. One of the drawbacks of this concept is that it avoids the need and wants and focus remains on the sales of products and services. Marketing Research: Concept, Objective, Advantages and Limitations! The final goal is to sell many products, to increase the net profit. As a result, the company will not face unsold stock issues that mean the company can use its working capital for other productive activities. Where the customer is the boss, and he would define the price, and the price would define cost. There are many disadvantages of selling concepts. If the business environment is competitive, then this marketing concept would be less favorable. Some of the main advantages of the selling concept are as follows; Increase in Sales. The selling concept is based on the premise that the customers won’t buy goods/services of your brand unless you perform sales and promotional activities at a large scale. Some of the disadvantages of the selling concept are as follows; Ignore Customer Needs. The idea behind selling concept of marketing is to sell whatever company produces which in turn results in short term gains for the company but as far as long term is concerned company will find it difficult to survive as customers can be fooled one or two time but in the long term customer will purchase that product which gives them maximum value for their money. Some of the disadvantages of the selling concept are as follows; One of the drawbacks of this concept is that it avoids the need and wants and focus remains on the sales of products and services. The competing concepts under which organizations have conducted marketing activities include: the Production concept, Product concept, Selling concept, Marketing concept, and Holistic Marketing concept. Hence in the above example if kids do not know the taste of fruits and vegetables they will continue to like as well as eat pizzas and burgers forever same is the case in marketing where a customer will keep buying already established products unless they are not given other options.eval(ez_write_tag([[300,250],'letslearnfinance_com-medrectangle-4','ezslot_1',107,'0','0'])); The main motive of the company using this concept is to sell whatever company produces without thinking about consumer needs which in turn ensures that company does not have unsold stock of goods and when the company does not have unsold stock it results in freeing of working capital which can be used by the company for other productive purposes. Marketers developed many techniques like qualifying, closing, and probing during the same period of the 50s and 60s. Insurance companies follow the selling concept by assuming that it’s good for everyone and everybody should buy insurance. The concept is applicable where you price your product based on the cost. Under this concept of marketing company does not take into account the feedback of consumers which is very important because the task of the company does not end with selling products to the consumers rather it is a continuous process as one unsatisfied consumer will give negative mouth publicity to 10 other consumers which in turn is not good for reputation or goodwill of the company. Instead of focusing on everyone, the marketing concept focuses only on a specific segment of the market. No one is immortal and everyone would die one day eventually. Consequently, the supplies exceeded the demand in the market. The basic idea behind using the selling concept is to sell every product the company produces without keeping in mind the needs of the consumers. This concept follows the integrated approach. That’s how funeral plans companies follow the selling philosophy by targeting everyone and there are no after sales service. That’s sellers of encyclopedia try to sell these products in huge quantity. The marketing concept states that the character of the marketing orientated organisation, whether product or service based, profit or non-profit based, is the identification and true delivery of consumers’ needs and wants, more effectively and efficiently than the competition. Management Audit Advantages and Disadvantages, Difference between Current Account Deficit and Trade Deficit, Advantages and Disadvantages of Cost Leadership. There are also a number of disadvantages when using internal selling. I have an essay of Advance Marketing course. In this way, the companies have no working capital issue and can use it the other profitable projects. Markets are competitive everywhere, and if the companies are unable to pursue customers for their products and services, then it will be difficult for the businesses to survive. It’s based on the assumption that the customers would like the product if you convince them well. The biggest disadvantage of this concept of marketing is that it ignores the customer needs because the company following this concept sells whatever product company has produced rather than giving a customer that product which customer wants. Goods and services define their business in the selling concept. The customers would forget their buying experience even if they don’t like the product. insurance. Your business would profitable if your products have satisfied the needs and want of customers. eval(ez_write_tag([[300,250],'letslearnfinance_com-leader-1','ezslot_0',110,'0','0']));As one can see from the above that selling concept of marketing has advantages as well as disadvantages and that is the reason why any company thinking of adopting this strategy should carefully read above points and then take the decision accordingly. ";s:7:"keyword";s:47:"advantages and disadvantages of selling concept";s:5:"links";s:1584:"<a href="http://testapi.diaspora.coding.al/topics/cheesecake-dip-for-fruit-efd603">Cheesecake Dip For Fruit</a>,
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