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class="off-canvas-wrapper"> <div class="hfeed site" id="page"> <header class="header-v2 stick-this site-header" id="masthead"> <div class="container hidden-lg-down"> <div class="masthead"><div class="header-logo-area"> <div class="header-site-branding"> <h1> {{ keyword }} </h1> </div> </div><div class="primary-nav-menu electro-animate-dropdown"><ul class="nav nav-inline yamm" id="menu-secondary-nav"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-4315" id="menu-item-4315"><a href="#" title="Home">Home</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4911" id="menu-item-4911"><a href="#" title="About">About</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4912" id="menu-item-4912"><a href="#" title="Contact">Contact</a></li> </ul></div> </div><div class="electro-navbar"> <div class="container"> </div> </div> </div> </header> <div class="site-content" id="content" 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Despite its Spanish name, the Desperados comes from France and is produced by the Brasserie Fischer group, owned by Heineken. If you continue to browse, we'll consider you're accepting our. Terms & conditions | The simple design of the bottle and bodes enjoyment of it, a refreshing aroma, an insurmountable gold. . If you want to buy Desperados, at Drinks&Co you will find the best prices for France Lager Beer. How to enjoy it even more? Get registered and receive the best offers. - The Desperados is my favorite beer, by far! By submitting this form you agree to the terms and our conditions and privacy policy of this website.This website will make use of cookies. "We're shifting our focus to continue amplifying our four priority brands of Heineken/Heineken Light, Dos Equis, Strongbow & Tecate," a Heineken USA spokesman said in an email. Heineken USA is ending its tequila-flavored beer experiment. - "Desperados is a great brand that's growing globally, but domestically, we want to remain laser focused on those four.". Eye to drink it in one gulp! The campaign, called "At Dusk, We Rise," included two TV spots that were full of music and dancing. Ad Age and Creativity Staff But that relationship ended this past summer at the same time W&K's contract for the brand Heineken account was terminated. See More Details. Receive now the best wine & sparkling wine offers and recommendations in your email. The launch advertising in the U.S. used a campaign that was running internationally at the time, created by the agency Dufresne Corrigan Scarlett, an independent shop based in Paris. This lager has an addition of tequilla flavor received and. 6 hours 4 min ago, By Its recipe includes water, malted barley, hops and yeast. Its commercialization began in Brussels in 1995. You may unsubscribe at any time. Digital and out-of-home ads were also used. Existing since 1864, Heineken is one of the largest beer producer in the world. It has 6% alcohol by volume, and is made by combining lager that's been aged in tequila barrels with beer that includes tequila and lemon flavors. The main ingredients used to create this vibrant tequila beer are malted barley, corn, hops water and tequila. But Desperados remained a regional brand with the Southeast being the main focus area, the Heineken spokesman confirmed. Try it with a slice of lemon. Desperados combines the refreshing bitter taste of beer with the sweetness of tequila. Lindsay Rittenhouse Drink Desperados responsibly. 13 hours 41 min ago, By Cookies Heineken USA began Desperados' U.S. rollout in Florida and Georgia, with plans to begin nationwide distribution in 2015, and referred to it as a "spirited beer." On Wednesday Heineken announced that it appointed Amsterdam-based agency We Are Pi to be its lead global communications partner for Desperados, which is especially popular in France. 10 hours 30 min ago, By Take a look at the options we can offer you. BEER TYPE: This is a Lager Beer to which tequila aromas are added. Served with a slice of lemon in the mouth of the bottle, beer makes this an unforgettable experience, enjoying every sip as if it were the last. As we don't want to contribute to excessive consumption or misuse, we have set standards and we comply with regional and national codes for beer and alcoholic advertising. "Desperados is a beer born with tequila – this unique proposition defines the brand's challenging attitude," Walter Drenth, Heineken's senior global director for international brands, said in a statement. SUGGESTIONS: It is recommended to drink it accompanied by a slice of lemon. Order online, pick up in store, enjoy local delivery or ship items directly to you. Heineken USA began Desperados' U.S. rollout in Florida and Georgia, with plans to begin nationwide distribution in 2015, and referred to it as a "spirited beer." PAIRINGS: Mexican cuisine, spicy dishes, sushi, wok. Activate your account. This Lager with tequila beer is ideal to accompany meals with exotic tastes, such as Mexican dishes, sushi and sashimi with wasabi and light wok. The roots of long drinks go back to the 1952 Summer Games in Finland, when the country of only 4 million people was still recovering from World War II. Desperados is one of the most popular beers among the younger generation. . Body / Flavor: Slightly bitter, with sweet and refreshing notes of tequila and lemon; final notes of hops. The discontinuation "will bring more simplicity to our teams and how they manage the HUSA portfolio in the field, while also adding some efficiencies to the supply chain with our distributor and retail partners," he said. Most of us will perhaps not be expected immediately, but Desperados comes from France, where it is still brewed. Desperados, which is sold in 85 international markets, had been handled globally by Wieden & Kennedy. Concerned with how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink, and so the first long drinks were born. 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